- Gravity
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- Work Safety Protective Gear
- SafeLife Defense
Brand page · Work Safety Protective Gear · United States
SafeLife Defense: 387k visits a month, 118 active Meta ads, Gravity score 491.
SafeLife Defense — Multi-threat body armor for police, security, EMS, military and civilians. Level IIIA soft armor to Level IV ICW rifle plates, proudly made in the USA. In September 2026 safelifedefense.com drew an estimated 387k visits, up 16% on the month before. It ranks #2 of 762 Work Safety Protective Gear brands in United States and holds a 4.4 Trustpilot rating over 15,307 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Work Safety Protective Gear brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Multi-threat body armor for police, security, EMS, military and civilians. Level IIIA soft armor to Level IV ICW rifle plates, proudly made in the USA.
01 · Traffic
How much traffic SafeLife Defense gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SafeLife Defense drew an estimated 387k visits in September 2026, up 16% on the month before and up 40% over three months.
- Worldwide#30,567of 4.5m sites · Top 1%
- In United States#9,915of 1.2m sites · Top 1%
- Work Safety Protective Gear, worldwide#4of 6,253 brands · Top 1%
- Work Safety Protective Gear, United States#2of 762 brands · Top 1%
387k
estimated visits in September
1 mo ▲ +15.8%4 mo ▲ +40.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SafeLife Defense.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SafeLife Defense holds 4.4 out of 5 on Trustpilot over 15,307 reviews, 1,127 of them in the last twelve months: 79% of customers give five stars and 7% one star. That volume places SafeLife Defense in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SafeLife Defense sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SafeLife Defense's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SafeLife Defense in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What SafeLife Defense is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SafeLife Defense runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (text, video).
Stay Safe Without the Bulk – Meet the Hyperline™ Armor for Every Body TypeSafe Life Defense12 Oct 2026image
BULLET VS. BODY ARMORSafe Life Defense12 Oct 2026video
Our NEW Hyperline™ Armor conceals perfectly on any body type - big or small. (@maddydawg_training is wearing size 3XS-S!) Perfect for hotSafe Life Defense12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SAFE LIFE DEFENSE L.L.C.verified
Text ad21 Oct 2026SAFE LIFE DEFENSE L.L.C.verified
Text ad21 Oct 2026SAFE LIFE DEFENSE L.L.C.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SafeLife Defense.
The creators who tag @safelifedefense on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @safelifedefense on Instagram, led by Tactical Rifleman (50.3k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTactical Rifleman@tactical_rifleman · 🇺🇸 US | Fitness sport bodybuilding Creator | 50.3k | 0.2% | 5 | Tagged @safelifedefense |
06 · Competitors according to Gravity
Who SafeLife Defense competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SafeLife Defense among Work Safety Protective Gear brands in United States. The closest is Premier Body Armor, then Atomic Defense, balistyka.ua, Specprom, Crye Precision, Agilite.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Premier Body Armorpremierbodyarmor.com | |||||||
| Atomic Defenseatomicdefense.com | |||||||
| balistyka.uabalistyka.ua | |||||||
| Specpromspecprom-kr.com.ua | |||||||
| Crye Precisioncryeprecision.com | |||||||
| Agiliteagilitegear.com |
07 · Company
The company behind SafeLife Defense.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SafeLife Defense is a company based in United States, founded in 2016 according to LinkedIn, on a domain registered in January 2016. It employs about 52 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2016, per LinkedIn
- Domain registered
- 2 Jan 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 52 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- safelifedefense.com · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SafeLife Defense
What people ask Google about SafeLife Defense.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SafeLife Defense a legit company?
According to Gravity by Benchr, SafeLife Defense is a brand based in United States: its website has existed since January 2016, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 52 people on LinkedIn, it has 242,044 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SafeLife Defense?
Customers rate SafeLife Defense 4.4 out of 5 on Trustpilot over 15,307 reviews, 1,127 of them in the last twelve months: 79% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SafeLife Defense?
Multi-threat body armor for police, security, EMS, military and civilians. Level IIIA soft armor to Level IV ICW rifle plates, proudly made in the USA. Gravity by Benchr classifies it under Work Safety Protective Gear. Source: Gravity by Benchr product classification.
Does SafeLife Defense have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SafeLife Defense advertises on Facebook and Instagram and on Google, where its offers often run. Check safelifedefense.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SafeLife Defense?
SafeLife Defense sells on its own website, safelifedefense.com, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SafeLife Defense?
Gravity by Benchr records a company based in United States, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 52 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SafeLife Defense doing well?
Yes. Gravity by Benchr estimates about 387,100 visits to safelifedefense.com in September 2026, up 16% in a month and up 40% over three months. SafeLife Defense ranks #2 of 762 Work Safety Protective Gear brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SafeLife Defense use?
Gravity by Benchr identifies safelifedefense.com as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SafeLife Defense spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SafeLife Defense on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Work Safety Protective Gear brands in United States?
Among Work Safety Protective Gear brands in United States in the Gravity by Benchr index, SafeLife Defense ranks #2 of 762 by estimated traffic. Its closest competitors on the same market are Premier Body Armor, Atomic Defense, balistyka.ua, Specprom and Crye Precision. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SafeLife Defense.