Brand page
Safeway: 1.1m visits a month, 70 active Meta ads.
Safeway — Safeway Canada is a food retailer operating in Western Canada that offers groceries, general merchandise, and specialty departments including bakery, delicatessen, floral, and pharmacy services. In September 2026 safeway.ca drew an estimated 1.1m visits, up 11% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Safeway Canada is a food retailer operating in Western Canada that offers groceries, general merchandise, and specialty departments including bakery, delicatessen, floral, and pharmacy services.
01 · Traffic
How much traffic Safeway gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Safeway drew an estimated 1.1m visits in September 2026, up 11% on the month before and up 20% over three months.
- Worldwide#14,852of 4.5m sites · Top 1%
- In Canada#296of 104k sites · Top 1%
- Category, worldwide—Data not available
- Category, Canada—Data not available
1.1m
estimated visits in September
1 mo ▲ +11.0%4 mo ▲ +20.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Safeway.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Safeway holds 3.0 out of 5 on Trustpilot over 3 reviews: 0% of customers give five stars and 67% one star.
Grocery Store Supermarket Grocery Delivery Service Health Food Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Safeway sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Safeway's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Safeway in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Safeway is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Safeway runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Try NEW KD White Cheddar for Free!Safeway Canada12 Oct 2026image
Activate & earn Scene+ pointsSafeway Canada11 Oct 2026video
Activate & earn Scene+ pointsSafeway Canada10 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Safeway.
The creators who tag @safewaycanada on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @safewaycanada on Instagram, led by Lee Ken Westwick (57.5k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLee Ken Westwick@lee.ken.westwick · 🇬🇧 GB | Cinema series pop culture Creator | 57.5k | 0.0% | 11 | Tagged @safewaycanada |
06 · Competitors according to Gravity
Who Safeway competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Safeway. The closest is Sobeys, then FreshCo, Loblaws, maxi.ca, pcexpress.ca, Provigo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sobeyssobeys.com | |||||||
| FreshCofreshco.com | |||||||
| Loblawsloblaws.ca | |||||||
| maxi.camaxi.ca | |||||||
| pcexpress.capcexpress.ca | |||||||
| Provigoprovigo.ca |
07 · Company
The company behind Safeway.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Safeway is an e-commerce brand, founded in 1929 according to LinkedIn, on a domain registered in January 2002. It employs about 1,453 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1929, per LinkedIn
- Domain registered
- 24 Jan 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,453 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- safeway.ca
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Safeway
What people ask Google about Safeway.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Safeway legit or a scam?
According to Gravity by Benchr, Safeway is a brand: its website has existed since January 2002, it employs 1,453 people on LinkedIn, it has 23,052 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Safeway?
Safeway Canada is a food retailer operating in Western Canada that offers groceries, general merchandise, and specialty departments including bakery, delicatessen, floral, and pharmacy services. Source: Gravity by Benchr product classification.
Safeway promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Safeway advertises on Facebook and Instagram, where its offers often run. Check safeway.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Safeway?
Gravity by Benchr records a company, founded in 1929 according to LinkedIn, on a domain registered in 2002, with 1,453 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Safeway doing well?
Yes. Gravity by Benchr estimates about 1,074,300 visits to safeway.ca in September 2026, up 11% in a month and up 20% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Safeway spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Safeway on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Safeway.