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  5. Saffron Alley

Brand page · Food Items · United Kingdom

Saffron Alley Top 5% worldwide Top 5% in the United Kingdom Top 1% in Food Items Top 5% in Food Items in the United Kingdom
saffronalley.com·🇬🇧 Reading, United Kingdom· Shopify·Since 2018

Saffron Alley traffic, ads & competitors 125k visits a month, 217 active Meta ads, Gravity score 648.

Saffron Alley — Saffron Alley is an online halal butcher delivering premium meats and deli products across the UK. They offer responsibly reared and ethically sourced halal beef, lamb, poultry, and specialty cuts. In September 2026 saffronalley.com drew an estimated 125k visits, down 3% on the month before. It ranks #73 of 5,144 Food Items brands in the United Kingdom and holds a 4.6 Trustpilot rating over 1,487 reviews.

saffronalley.com@saffron_alley 68.3kYouTube 18.7kFacebookLinkedIn 283Trustpilot 4.6Meta Ad Library 217

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
125k
−3% vs. August 2026
Instagram followers
68.3k
728 posts · @saffron_alley
Trustpilot
4.6
1,487 reviews · 272 in 12 months
Meta ads
217
active · on Google since 2024
Products
90%
in stock · 93 collections
Rank in the United Kingdom
#73
of 5,144 in Food Items
LinkedIn
283
followers · 8 employees
Earned media value
€365.8
per month, Instagram

Gravity score

648/ 1000 · 10 of 10 indicators rated
Brand Power575
Momentum736
Performance633

Percentiles within 80 peers: Food Items brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Saffron Alley is an online halal butcher delivering premium meats and deli products across the UK. They offer responsibly reared and ethically sourced halal beef, lamb, poultry, and specialty cuts.

01 · Traffic

Saffron Alley website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Saffron Alley drew an estimated 125k visits in September 2026, down 3% on the month before and up 9% over three months.

  • Worldwide#77,419of 4.5m sites · Top 5%
  • In United Kingdom#3,971of 192k sites · Top 5%
  • Food Items, worldwide#1,947of 260,714 brands · Top 1%
  • Food Items, United Kingdom#73of 5,144 brands · Top 5%
Monthly visitssource Sept 2026

125k

estimated visits in September

1 mo ▼ −2.8%4 mo ▲ +8.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Saffron Alley reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Saffron Alley holds 4.6 out of 5 on Trustpilot over 1,487 reviews, 272 of them in the last twelve months: 88% of customers give five stars and 3% one star. That volume places Saffron Alley in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 20 Oct 2026
4.6TrustScore · 1,487 reviews · 272 in 12 months
Top 10% review volumeTop 20% rating quality
5 ★88%
4 ★7%
3 ★2%
2 ★1%
1 ★3%

Butcher Shop Halal Restaurant

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Saffron Alley best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Saffron Alley sells on Shopify, 90% of its catalogue in stock. The best seller is Halal Chicken Breast, at £5.95–£10.45, followed by Halal Chicken Thigh and Halal Beef Mince.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Meat, Seafood & Eggs30%
Seasonings & Spices9%
Condiments & Sauces4%
Food Gift Baskets2%

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items96%
Kitchen & Dining2%
Cabinets & Storage1%
Beverages1%

The dominant category places Saffron Alley in its comparison group.

Prices and ratingsstore data
Average rating
4.82 / 5
Rated products
94% of the catalogue
In stock
90%
Upper price quartile
US$20.78
Currency
GBP

05 · Influencers

Saffron Alley influencers

The creators who tag @saffron_alley on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @saffron_alley on Instagram, led by HUNGRY HIJABI | DIGITAL CREATOR (235k followers, 0.8% engagement).

Influencersaccounts tagging @saffron_alley · Instagram
AccountProfileFollowersEngagementTagsRelationship
HHUNGRY HIJABI | DIGITAL CREATOR@hungryhijabi · 🇬🇧 GBFood cooking nutrition Creator235k0.8%2Tagged @saffron_alley
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Saffron Alley competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Saffron Alley among Food Items brands in the United Kingdom. The closest is bestmeat.co.uk, then RES, Good Ranchers, ButcherBox, Licious, ButcherCrowd.

CompetitorsFood Items · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
bestmeat.co.ukbestmeat.co.uk
RESres.com.ar
Good Ranchersgoodranchers.com
ButcherBoxbutcherbox.com
Liciouslicious.in
ButcherCrowdbutchercrowd.com.au
Competitors Gravity finds for Saffron Alley. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Saffron Alley with bestmeat.co.uk

07 · Company

Who is behind Saffron Alley?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Saffron Alley is a company based in Reading, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in July 2018. It employs about 8 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Reading
Founded
2020, per LinkedIn
Domain registered
12 Jul 2018
Employees
8 on LinkedIn
DistributionGravity index, Nov 2026
Own store
saffronalley.com · Shopify · GBP
Catalogue
93 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Saffron Alley

What people ask Google about Saffron Alley.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Saffron Alley a legit company?

According to Gravity by Benchr, Saffron Alley is a brand based in Reading, United Kingdom: its website has existed since July 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 68,308 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Saffron Alley?

Customers rate Saffron Alley 4.6 out of 5 on Trustpilot over 1,487 reviews, 272 of them in the last twelve months: 88% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Saffron Alley known for?

Saffron Alley is an online halal butcher delivering premium meats and deli products across the UK. They offer responsibly reared and ethically sourced halal beef, lamb, poultry, and specialty cuts. Gravity by Benchr classifies it under Food Items, with Meat, Seafood & Eggs making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Saffron Alley expensive?

Saffron Alley's best seller, Halal Chicken Breast, sells from £5.95 to £10.45 on saffronalley.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check saffronalley.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Saffron Alley have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Saffron Alley advertises on Facebook and Instagram and on Google, where its offers often run. Check saffronalley.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Saffron Alley?

Saffron Alley sells on its own website, saffronalley.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Saffron Alley?

Gravity by Benchr records a company based in Reading, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2018, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Saffron Alley growing?

Yes. Gravity by Benchr estimates about 125,500 visits to saffronalley.com in September 2026, down 3% in a month and up 9% over three months. Saffron Alley ranks #73 of 5,144 Food Items brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Saffron Alley use?

Gravity by Benchr identifies saffronalley.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Saffron Alley spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Saffron Alley on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in the United Kingdom?

Among Food Items brands in the United Kingdom in the Gravity by Benchr index, Saffron Alley ranks #73 of 5,144 by estimated traffic. Its closest competitors on the same market are bestmeat.co.uk, RES, Good Ranchers, ButcherBox and Licious. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Saffron Alley.