Brand page · Clothing · United Kingdom
Safiyaa traffic, ads & competitors 50.9k visits a month, 65 active Meta ads, Gravity score 668.
Safiyaa — Safiyaa London is a luxury demi-couture brand that creates made-to-order dresses and occasionwear for women, with precision tailoring and customisation options. In September 2026 safiyaa.com drew an estimated 50.9k visits, up 38% on the month before. It ranks #2,736 of 97,158 Clothing brands in the United Kingdom and holds a 4.3 Trustpilot rating over 30 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Safiyaa London is a luxury demi-couture brand that creates made-to-order dresses and occasionwear for women, with precision tailoring and customisation options.
01 · Traffic
Safiyaa website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Safiyaa drew an estimated 50.9k visits in September 2026, up 38% on the month before and up 6% over three months.
- Worldwide#167,451of 4.5m sites · Top 5%
- In United States#53,666of 1.2m sites · Top 5%
- Clothing, worldwide#16,134of 459,295 brands · Top 5%
- Clothing, United States#2,736of 97,158 brands · Top 5%
50.9k
estimated visits in September
1 mo ▲ +38.5%4 mo ▲ +6.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Safiyaa reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Safiyaa holds 4.3 out of 5 on Trustpilot over 30 reviews, 27 of them in the last twelve months: 77% of customers give five stars and 20% one star. That volume places Safiyaa in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store Fashion Accessories Store Shoe Store Lingerie Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Safiyaa best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Safiyaa sells on Shopify, 100% of its catalogue in stock. The best seller is Bellara Pale Pink Harness With Soshin Dress, at £1,795.00, followed by Kalika Scarlet Red Long Dress and Celestia Cherry Red Long Dress.
#1Bellara Pale Pink Harness With Soshin DressSafiyaa£1,795.00In stock
#2Kalika Scarlet Red Long DressSafiyaa£1,345.00In stock
#3Celestia Cherry Red Long DressSafiyaa£1,295.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Safiyaa in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$2,243.46
- Currency
- GBP
04 · Ads
Safiyaa ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Safiyaa runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text).
IconsSafiyaa7 Oct 2026image
SafiyaaSafiyaa7 Oct 2026image
Safiyaa | Luxury Made-to-Order Dresses & OccasionwearSafiyaa7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Aug 2026SAFIYAA LTDverified
Text ad21 Aug 2026SAFIYAA LTDverified
Text ad21 Aug 2026SAFIYAA LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Safiyaa influencers
The creators who tag @safiyaa_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @safiyaa_official on Instagram, led by ثريا (164k followers, 4.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ثثريا@its.thuraya · 🇮🇶 IQ | Fashion style luxury Creator | 164k | 4.0% | 2 | Tagged @safiyaa_official |
06 · Competitors according to Gravity
Safiyaa competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Safiyaa among Clothing brands in the United Kingdom. The closest is HUISHAN ZHANG, then Roland Mouret, Clio Peppiatt, SALONI, HARITHAND, ILTA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HUISHAN ZHANGhuishanzhang.com | |||||||
| Roland Mouretrolandmouret.com | |||||||
| Clio Peppiattcliopeppiatt.co.uk | |||||||
| SALONIsaloniworld.com | |||||||
| HARITHANDharithand.com | |||||||
| ILTAiltastudio.com |
07 · Company
Who is behind Safiyaa?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Safiyaa is a company based in London, United Kingdom, on a domain registered in December 2010. It employs about 78 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Domain registered
- 4 Dec 2010
- Status
- Operating
- Employees
- 78 on LinkedIn · 11-50
- Own store
- safiyaa.com · Shopify · GBP
- Catalogue
- 70 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Safiyaa
What people ask Google about Safiyaa.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Safiyaa legit?
According to Gravity by Benchr, Safiyaa is a brand based in London, United Kingdom: its website has existed since December 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 78 people on LinkedIn, it has 321,156 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Safiyaa reviews: is it worth it?
Customers rate Safiyaa 4.3 out of 5 on Trustpilot over 30 reviews, 27 of them in the last twelve months: 77% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Safiyaa?
Safiyaa London is a luxury demi-couture brand that creates made-to-order dresses and occasionwear for women, with precision tailoring and customisation options. Gravity by Benchr classifies it under Clothing, with Clothing making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Safiyaa cost?
Safiyaa's best seller, Bellara Pale Pink Harness With Soshin Dress, sells £1,795.00 on safiyaa.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check safiyaa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Safiyaa have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Safiyaa advertises on Facebook and Instagram and on Google, where its offers often run. Check safiyaa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Safiyaa?
Safiyaa sells on its own website, safiyaa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Safiyaa?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2010, with 78 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Safiyaa doing well?
Yes. Gravity by Benchr estimates about 50,900 visits to safiyaa.com in September 2026, up 38% in a month and up 6% over three months. Safiyaa ranks #2,736 of 97,158 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Safiyaa use?
Gravity by Benchr identifies safiyaa.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Safiyaa's ad budget?
Gravity by Benchr does not publish a spend figure for Safiyaa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Safiyaa ranks #2,736 of 97,158 by estimated traffic. Its closest competitors on the same market are HUISHAN ZHANG, Roland Mouret, Clio Peppiatt, SALONI and HARITHAND. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Safiyaa.