Brand page · Personal Care · Pakistan
Safrin traffic, ads & competitors 93.7k visits a month, 32 active Meta ads, Gravity score 664.
Safrin — Safrin Skin Care International is a Pakistani cosmeceutical brand that creates advanced aesthetic solutions for common skin conditions like premature aging, photo-damage, hyperpigmentation, dry skin, and acne, as well as personal care products. In September 2026 safrinskincare.com.pk drew an estimated 93.7k visits, up 43% on the month before. It ranks #61 of 1,125 Personal Care brands in Pakistan.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 202 peers: Personal Care brands in Pakistan with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Safrin Skin Care International is a Pakistani cosmeceutical brand that creates advanced aesthetic solutions for common skin conditions like premature aging, photo-damage, hyperpigmentation, dry skin, and acne, as well as personal care products.
01 · Traffic
Safrin website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Safrin drew an estimated 93.7k visits in September 2026, up 43% on the month before and up 154% over three months.
- Worldwide#98,983of 4.5m sites · Top 5%
- In Pakistan#666of 20.3k sites · Top 5%
- Personal Care, worldwide#4,888of 215,119 brands · Top 5%
- Personal Care, Pakistan#61of 1,125 brands · Top 10%
93.7k
estimated visits in September
1 mo ▲ +43.4%4 mo ▲ +153.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Safrin reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Safrin holds 4.0 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Safrin best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Safrin sells on Shopify, 100% of its catalogue in stock. The best seller is OxiDo-G Glutathione Face and Body Soap - 100gm, at PKR 450, followed by VagiSaf Feminine Hygiene Wash and DerMaxil Neutral pH Face Wash - 150ml.
#1OxiDo-G Glutathione Face and Body Soap - 100gmSafrinPKR 450In stock
#2VagiSaf Feminine Hygiene WashSafrinPKR 240–PKR 480In stock
#3DerMaxil Neutral pH Face Wash - 150mlSafrinPKR 825In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Safrin in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$7.59
- Currency
- PKR
04 · Ads
Safrin ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Safrin runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2026 (image, text).
Glow More For LessSAFRiN SKIN CARE7 Oct 2026video
10.10 Sale: Flat 10% OFFSAFRiN SKIN CARE7 Oct 2026image
Oil-Control Gel Sunscreen SPF 40SAFRiN SKIN CARE5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Safrin Skin Care Internationalverified
Text ad20 Oct 2026Safrin Skin Care Internationalverified
Text ad20 Oct 2026Safrin Skin Care Internationalverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Safrin influencers
The creators who tag @safrinskincare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @safrinskincare on Instagram, led by Aesthetics by Dr Rayhab (16.4k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAesthetics by Dr Rayhab@aesthetics_by_dr_rayhab · 🇵🇰 PK | Beauty cosmetics skincare Creator | 16.4k | 0.1% | 1 | Tagged @safrinskincare |
06 · Competitors according to Gravity
Safrin competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Safrin among Personal Care brands in Pakistan. The closest is Oxygen Dermatology, then Leaves-Lab, Clarity Labs, La Pink, Veiluxe, Nutrinest.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Oxygen Dermatologyoxygen-dermatology.com | |||||||
| Leaves-Lableaves-lab.com | |||||||
| Clarity Labsclaritylabs.shop | |||||||
| La Pinklapink.com | |||||||
| Veiluxeveiluxe.com | |||||||
| Nutrinestthenutrinestt.com |
07 · Company
Who is behind Safrin?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Safrin is a company based in Pakistan, founded in 2010 according to LinkedIn. It employs about 37 people.
- Entity country
- 🇵🇰 Pakistan
- Founded
- 2010, per LinkedIn
- Employees
- 37 on LinkedIn
- Own store
- safrinskincare.com.pk · Shopify · PKR
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Safrin
What people ask Google about Safrin.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Safrin legit or a scam?
According to Gravity by Benchr, Safrin is a brand based in Pakistan: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 37 people on LinkedIn, it has 126,088 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Safrin known for?
Safrin Skin Care International is a Pakistani cosmeceutical brand that creates advanced aesthetic solutions for common skin conditions like premature aging, photo-damage, hyperpigmentation, dry skin, and acne, as well as personal care products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Safrin expensive?
Safrin's best seller, OxiDo-G Glutathione Face and Body Soap - 100gm, sells PKR 450 on safrinskincare.com.pk. 100% of the catalogue is in stock. Gravity does not track prices daily: check safrinskincare.com.pk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Safrin promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Safrin advertises on Facebook and Instagram and on Google, where its offers often run. Check safrinskincare.com.pk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Safrin?
Safrin sells on its own website, safrinskincare.com.pk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Safrin?
Gravity by Benchr records a company based in Pakistan, founded in 2010 according to LinkedIn, with 37 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Safrin growing?
Yes. Gravity by Benchr estimates about 93,700 visits to safrinskincare.com.pk in September 2026, up 43% in a month and up 154% over three months. Safrin ranks #61 of 1,125 Personal Care brands in Pakistan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Safrin use?
Gravity by Benchr identifies safrinskincare.com.pk as a Shopify store (standard plan, not Shopify Plus), selling in PKR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Safrin spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Safrin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Pakistan?
Among Personal Care brands in Pakistan in the Gravity by Benchr index, Safrin ranks #61 of 1,125 by estimated traffic. Its closest competitors on the same market are Oxygen Dermatology, Leaves-Lab, Clarity Labs, La Pink and Veiluxe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Safrin.