Brand page · United Kingdom
Sainsbury's: 19.9M visits a month, 101 active Meta ads.
Sainsbury's — Sainsbury's is a UK-based retailer that sells groceries, clothing, homewares, electricals, and financial services. The company focuses on providing affordable food and convenient shopping across its family of brands including Argos, Nectar, Habitat, Sainsbury's Bank, and Tu. In September 2026 sainsburys.co.uk drew an estimated 19.9M visits, down 3% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Sainsbury's is a UK-based retailer that sells groceries, clothing, homewares, electricals, and financial services. The company focuses on providing affordable food and convenient shopping across its family of brands including Argos, Nectar, Habitat, Sainsbury's Bank, and Tu.
01 · Traffic
How much traffic Sainsbury's gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sainsbury's drew an estimated 19.9M visits in September 2026, down 3% on the month before and down 2% over three months.
- Worldwide#1,049of 4.5M sites · Top 1%
- In United Kingdom#36of 192K sites · Top 1%
- Category, worldwide—Data not available
- Category, United Kingdom—Data not available
19.9M
estimated visits in September
1 mo ▼ −3.5%4 mo ▼ −1.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sainsbury's.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sainsbury's holds 3.6 out of 5 on Trustpilot over 57,554 reviews, 14,536 of them in the last twelve months: 41% of customers give five stars and 26% one star. That volume places Sainsbury's in the top 1 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Sainsbury's scores 4.1 over 40 reviews.
Grocery Store Supermarket Convenience Store Grocery Delivery Service Online Food Ordering Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sainsbury's sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sainsbury's's catalogue yet.
Data not available
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Share of the catalogue by product family.
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The dominant category places Sainsbury's in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Sainsbury's is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sainsbury's runs Meta ads on Facebook, Instagram, Threads.
Shop Taste the DifferenceSainsbury's14 Oct 2026image
10x Nectar points on fruit and veg 🍌🥦🥑Sainsbury's14 Oct 2026video
10x Nectar points on fruit and veg 🍌🥦🥑Sainsbury's14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Sainsbury's.
The creators who tag @sainsburys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sainsburys on Instagram, led by Jo Pope (12.4K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJo Pope@jopope7 · 🇬🇧 GB | Food cooking nutrition Creator | 12.4K | 1.2% | 13 | Tagged @sainsburys |
06 · Competitors according to Gravity
Who Sainsbury's competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sainsbury's. The closest is interspar.at, then tesco.com, groceries.morrisons.com, shop.coles.com.au, woolworths.com.au, Asda.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| interspar.atinterspar.at | |||||||
| tesco.comtesco.com | |||||||
| groceries.morrisons.comgroceries.morrisons.com | |||||||
| shop.coles.com.aushop.coles.com.au | |||||||
| woolworths.com.auwoolworths.com.au | |||||||
| Asdagroceries.asda.com |
07 · Company
The company behind Sainsbury's.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sainsbury's is a company based in United Kingdom, founded in 1869 according to LinkedIn, on a domain registered in December 1995. It employs about 69,462 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1869, per LinkedIn
- Domain registered
- 6 Dec 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 69,462 on LinkedIn
- Funding stage
- Ipo
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sainsburys.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sainsbury's
What people ask Google about Sainsbury's.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sainsbury's legit or a scam?
According to Gravity by Benchr, Sainsbury's is a brand based in United Kingdom: its website has existed since December 1995, its Trustpilot profile is claimed by the brand, it employs 69,462 people on LinkedIn, it has 403,488 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Sainsbury's?
Customers rate Sainsbury's 3.6 out of 5 on Trustpilot over 57,554 reviews, 14,536 of them in the last twelve months: 41% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Sainsbury's scores 4.1 over 40 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sainsbury's?
Sainsbury's is a UK-based retailer that sells groceries, clothing, homewares, electricals, and financial services. The company focuses on providing affordable food and convenient shopping across its family of brands including Argos, Nectar, Habitat, Sainsbury's Bank, and Tu. Source: Gravity by Benchr product classification.
Does Sainsbury's have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sainsbury's advertises on Facebook and Instagram, where its offers often run. Check sainsburys.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sainsbury's?
Gravity by Benchr records a company based in United Kingdom, founded in 1869 according to LinkedIn, on a domain registered in 1995, with 69,462 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sainsbury's growing?
Not at the moment. Gravity by Benchr estimates about 19,897,200 visits to sainsburys.co.uk in September 2026, down 3% in a month and down 2% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sainsbury's' ad budget?
Gravity by Benchr does not publish a spend figure for Sainsbury's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sainsbury's.