Brand page · Food Items · Australia
Woolworths: 24.2M visits a month, 83 active Meta ads.
Woolworths — Woolworths is an Australian supermarket chain that sells groceries and food products online and in physical stores. In September 2026 woolworths.com.au drew an estimated 24.2M visits, down 2% on the month before. It ranks #1 of 3,754 Food Items brands in Australia and holds a 1.6 Trustpilot rating over 1,078 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Woolworths is an Australian supermarket chain that sells groceries and food products online and in physical stores.
01 · Traffic
How much traffic Woolworths gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Woolworths drew an estimated 24.2M visits in September 2026, down 2% on the month before and up 2% over three months.
- Worldwide#899of 4.5M sites · Top 1%
- In Australia#13of 105K sites · Top 1%
- Food Items, worldwide#12of 260,714 brands · Top 1%
- Food Items, Australia#1of 3,754 brands · Top 1%
24.2M
estimated visits in September
1 mo ▼ −2.2%4 mo ▲ +1.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Woolworths.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Woolworths holds 1.6 out of 5 on Trustpilot over 1,078 reviews, 121 of them in the last twelve months: 13% of customers give five stars and 74% one star. That volume places Woolworths in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Supermarket Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Woolworths sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Woolworths's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Woolworths in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Woolworths is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Woolworths runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Who else hates seeing something you bought today, go on sale tomorrow? That’s why I use the @woolworths_au catalog to plan my shops ahead ofWoolworths13 Oct 2026video
Only reason why Yiayia loves my iPad is to shop using the Woolies Weekly Digital Catalogue #AD INGREDIENTS: 1. Woolies weekly digital cataWoolworths13 Oct 2026video
Now that I’m back from my holiday, my fridge is EMPTY. So come re-stock my fridge using @woolworths_au Weekly Catalogue to find specials aWoolworths13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Woolworths Group Limitedverified
Text ad21 Oct 2026Woolworths Group Limitedverified
Text ad21 Oct 2026Woolworths Group Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Woolworths.
The creators who tag @woolworths_au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @woolworths_au on Instagram, led by Em - Healthy recipes - Food Photographer (13.7K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEm - Healthy recipes - Food Photographer@emsswanston · 🇦🇺 AU | Food cooking nutrition Creator | 13.7K | 0.9% | 11 | Tagged @woolworths_au |
06 · Competitors according to Gravity
Who Woolworths competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Woolworths among Food Items brands in Australia. The closest is Woolworths New Zealand, then shop.coles.com.au, groceries.morrisons.com, FoodWorks, carrefour.fr, KONZUM.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Woolworths New Zealandcountdown.co.nz | |||||||
| shop.coles.com.aushop.coles.com.au | |||||||
| groceries.morrisons.comgroceries.morrisons.com | |||||||
| FoodWorksfoodworks.com.au | |||||||
| carrefour.frcarrefour.fr | |||||||
| KONZUMkonzum.hr |
07 · Company
The company behind Woolworths.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Woolworths is a company based in Australia. It employs about 26,603 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- Data not available
- Domain registered
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- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26,603 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- woolworths.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Woolworths
What people ask Google about Woolworths.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Woolworths a legit company?
According to Gravity by Benchr, Woolworths is a brand based in Australia: it employs 26,603 people on LinkedIn, it has 313,240 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Woolworths?
Customers rate Woolworths 1.6 out of 5 on Trustpilot over 1,078 reviews, 121 of them in the last twelve months: 13% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Woolworths?
Woolworths is an Australian supermarket chain that sells groceries and food products online and in physical stores. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Woolworths discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Woolworths advertises on Facebook and Instagram and on Google, where its offers often run. Check woolworths.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Woolworths?
Gravity by Benchr records a company based in Australia, with 26,603 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Woolworths doing well?
Yes. Gravity by Benchr estimates about 24,185,300 visits to woolworths.com.au in September 2026, down 2% in a month and up 2% over three months. Woolworths ranks #1 of 3,754 Food Items brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Woolworths' ad budget?
Gravity by Benchr does not publish a spend figure for Woolworths on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Australia?
Among Food Items brands in Australia in the Gravity by Benchr index, Woolworths ranks #1 of 3,754 by estimated traffic. Its closest competitors on the same market are Woolworths New Zealand, shop.coles.com.au, groceries.morrisons.com, FoodWorks, carrefour.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Woolworths.