Brand page · Shoes · Switzerland
SALAMANDER: 87.3k visits a month, 93 active Meta ads, Gravity score 593.
SALAMANDER — Salamander is a heritage German footwear brand offering modern, comfortable shoes built on the values of Feel Good, Modern Simplicity and lasting quality. In September 2026 salamander.de drew an estimated 87.3k visits, up 19% on the month before. It ranks #36 of 666 Shoes brands in Switzerland and holds a 2.9 Trustpilot rating over 255 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Shoes brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Salamander is a heritage German footwear brand offering modern, comfortable shoes built on the values of Feel Good, Modern Simplicity and lasting quality.
01 · Traffic
How much traffic SALAMANDER gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SALAMANDER drew an estimated 87.3k visits in September 2026, up 19% on the month before and up 70% over three months.
- Worldwide#105,298of 4.5m sites · Top 5%
- In Germany#4,778of 184k sites · Top 5%
- Shoes, worldwide#2,258of 46,962 brands · Top 5%
- Shoes, Germany#36of 666 brands · Top 10%
87.3k
estimated visits in September
1 mo ▲ +19.1%4 mo ▲ +70.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SALAMANDER.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SALAMANDER holds 2.9 out of 5 on Trustpilot over 255 reviews, 5 of them in the last twelve months: 80% of customers give five stars and 12% one star. That volume places SALAMANDER in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SALAMANDER sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SALAMANDER sells on Shopify, 79% of its catalogue in stock. The best seller is Sneaker Bonn white, at €99.95–€104.95, followed by Leather Lace Shoe white and Sneaker beige.
#1Sneaker Bonn whiteSALAMANDER€99.95–€104.95In stock
#2Leather Lace Shoe whiteSALAMANDER€99.95In stock
#3Sneaker beigeSALAMANDER€99.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SALAMANDER in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 1% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$134.41
- Currency
- EUR
04 · Ads
What SALAMANDER is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SALAMANDER runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2026 (image, text, video).
Neue Salamander für HerrenSalamander Deutschland7 Oct 2026image
Damen-Styles zur neuen SaisonSalamander Deutschland7 Oct 2026image
Neue Herbst-Styles sind daSalamander Deutschland6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026AstorMueller AGverified
Text ad21 Oct 2026AstorMueller AGverified
Image ad20 Oct 2026AstorMueller AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SALAMANDER.
The creators who tag @salamanderofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @salamanderofficial on Instagram, led by Melanie Scheiter Moderatorin / Werbemodel (28.9k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMelanie Scheiter Moderatorin / Werbemodel@melanie_scheiter · 🇩🇪 DE | Cinema series pop culture Creator | 28.9k | 1.4% | 1 | Tagged @salamanderofficial |
06 · Competitors according to Gravity
Who SALAMANDER competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SALAMANDER among Shoes brands in Switzerland. The closest is KEEN Indonesia, then Naot Israel, FitFlop, Piccadilly Argentina, KEEN, Froggie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KEEN Indonesiakeenfootwear.co.id | |||||||
| Naot Israeltevanaot.co.il | |||||||
| FitFlopfitflop.com.ph | |||||||
| Piccadilly Argentinapiccadilly.com.ar | |||||||
| KEENkeenfootwear.sg | |||||||
| Froggiefroggie.co.za |
07 · Company
The company behind SALAMANDER.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SALAMANDER is a company based in Hünenberg, Switzerland, founded in 2017 according to LinkedIn. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇭 Switzerland · Hünenberg
- Founded
- 2017, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- salamander.de · Shopify · EUR
- Catalogue
- 76 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SALAMANDER
What people ask Google about SALAMANDER.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SALAMANDER legit?
According to Gravity by Benchr, SALAMANDER is a brand based in Hünenberg, Switzerland: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 5,161 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SALAMANDER reviews
Customers rate SALAMANDER 2.9 out of 5 on Trustpilot over 255 reviews, 5 of them in the last twelve months: 80% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SALAMANDER?
Salamander is a heritage German footwear brand offering modern, comfortable shoes built on the values of Feel Good, Modern Simplicity and lasting quality. Gravity by Benchr classifies it under Shoes, with Sandals making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SALAMANDER cost?
SALAMANDER's best seller, Sneaker Bonn white, sells from €99.95 to €104.95 on salamander.de. 79% of the catalogue is in stock. Gravity does not track prices daily: check salamander.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SALAMANDER promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SALAMANDER advertises on Facebook and Instagram and on Google, where its offers often run. Check salamander.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SALAMANDER?
SALAMANDER sells on its own website, salamander.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SALAMANDER?
Gravity by Benchr records a company based in Hünenberg, Switzerland, founded in 2017 according to LinkedIn, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SALAMANDER growing?
Yes. Gravity by Benchr estimates about 87,300 visits to salamander.de in September 2026, up 19% in a month and up 70% over three months. SALAMANDER ranks #36 of 666 Shoes brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SALAMANDER use?
Gravity by Benchr identifies salamander.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SALAMANDER's ad budget?
Gravity by Benchr does not publish a spend figure for SALAMANDER on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Switzerland?
Among Shoes brands in Switzerland in the Gravity by Benchr index, SALAMANDER ranks #36 of 666 by estimated traffic. Its closest competitors on the same market are KEEN Indonesia, Naot Israel, FitFlop, Piccadilly Argentina and KEEN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SALAMANDER.