Brand page · United States
Sally Beauty: 6.3M visits a month, 108 active Meta ads.
Sally Beauty — Sally Beauty is a distributor of professional beauty supplies, offering salon quality hair color, hair care, and nail supplies to both professional and non-professional customers. In September 2026 sallybeauty.com drew an estimated 6.3M visits, down 8% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Sally Beauty is a distributor of professional beauty supplies, offering salon quality hair color, hair care, and nail supplies to both professional and non-professional customers.
01 · Traffic
How much traffic Sally Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sally Beauty drew an estimated 6.3M visits in September 2026, down 8% on the month before and up 1% over three months.
- Worldwide#3,026of 4.5M sites · Top 1%
- In United States#1,061of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
6.3M
estimated visits in September
1 mo ▼ −8.0%4 mo ▲ +0.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sally Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sally Beauty holds 2.0 out of 5 on Trustpilot over 494 reviews, 55 of them in the last twelve months: 18% of customers give five stars and 72% one star. That volume places Sally Beauty in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Hair Product Store Beauty Products Wholesaler Beauty Supply Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sally Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sally Beauty's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Sally Beauty in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sally Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sally Beauty runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp.
default_collection_headlineSally Beauty12 Oct 2026image
default_collection_headlineSally Beauty12 Oct 2026image
Get Your Best Hair ColorSally Beauty12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Sally Beauty.
The creators who tag @sallybeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sallybeauty on Instagram, led by Beth Bender Beauty (107K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBeth Bender Beauty@bethbenderbeauty · 🇬🇧 GB | Beauty cosmetics skincare Creator | 107K | 0.0% | 17 | Tagged @sallybeauty |
06 · Competitors according to Gravity
Who Sally Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sally Beauty. The closest is beautycoiffure.com, then salonservice.it, laboutiqueducoiffeur.com, hagel-shop.de, Beautopia Hair & Beauty, Super Salon.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| beautycoiffure.combeautycoiffure.com | |||||||
| salonservice.itsalonservice.it | |||||||
| laboutiqueducoiffeur.comlaboutiqueducoiffeur.com | |||||||
| hagel-shop.dehagel-shop.de | |||||||
| Beautopia Hair & Beautybeautopia.com.au | |||||||
| Super Salonsupersalon.com |
07 · Company
The company behind Sally Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sally Beauty is a company based in United States, founded in 1964 according to LinkedIn, on a domain registered in March 1997. It employs about 12,646 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1964, per LinkedIn
- Domain registered
- 14 Mar 1997
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12,646 on LinkedIn
- Funding stage
- Ipo · last deal: post ipo debt
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sallybeauty.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sally Beauty
What people ask Google about Sally Beauty.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sally Beauty legit?
According to Gravity by Benchr, Sally Beauty is a brand based in United States: its website has existed since March 1997, it employs 12,646 people on LinkedIn, it has 691,904 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sally Beauty reviews: is it worth it?
Customers rate Sally Beauty 2.0 out of 5 on Trustpilot over 494 reviews, 55 of them in the last twelve months: 18% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sally Beauty sell?
Sally Beauty is a distributor of professional beauty supplies, offering salon quality hair color, hair care, and nail supplies to both professional and non-professional customers. Source: Gravity by Benchr product classification.
Sally Beauty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sally Beauty advertises on Facebook and Instagram, where its offers often run. Check sallybeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sally Beauty?
Gravity by Benchr records a company based in United States, founded in 1964 according to LinkedIn, on a domain registered in 1997, with 12,646 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sally Beauty doing well?
Yes. Gravity by Benchr estimates about 6,272,800 visits to sallybeauty.com in September 2026, down 8% in a month and up 1% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Sally Beauty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sally Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sally Beauty.