Brand page · Personal Care · Australia
Salt Lab: 106k visits a month, 135 active Meta ads, Gravity score 603.
Salt Lab — Salt Lab is an Australian-owned brand that creates magnesium products to support sleep, stress relief, and recovery. In September 2026 saltlaboratory.com drew an estimated 106k visits, up 21% on the month before. It ranks #69 of 6,103 Personal Care brands in Australia and holds a 4.3 Trustpilot rating over 494 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Salt Lab is an Australian-owned brand that creates magnesium products to support sleep, stress relief, and recovery.
01 · Traffic
How much traffic Salt Lab gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Salt Lab drew an estimated 106k visits in September 2026, up 21% on the month before and down 11% over three months.
- Worldwide#89,111of 4.5m sites · Top 5%
- In Australia#1,983of 105k sites · Top 5%
- Personal Care, worldwide#4,366of 215,119 brands · Top 5%
- Personal Care, Australia#69of 6,103 brands · Top 5%
106k
estimated visits in September
1 mo ▲ +21.0%4 mo ▼ −10.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Salt Lab.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Salt Lab holds 4.3 out of 5 on Trustpilot over 494 reviews, 26 of them in the last twelve months: 89% of customers give five stars and 4% one star. That volume places Salt Lab in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Salt Lab sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Salt Lab sells on Shopify, 100% of its catalogue in stock. The best seller is Shipping Protection, at A$2.20–A$3.98, followed by Magnesium Spray Set and Magnesium Oil Spray 200ml.
#1Shipping ProtectionSalt LabA$2.20–A$3.98In stock
#2Magnesium Spray SetSalt LabA$59.00In stock
#3Magnesium Oil Spray 200mlSalt LabA$39.00–A$195.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Salt Lab in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 93% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$95.96
- Currency
- AUD
04 · Ads
What Salt Lab is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Salt Lab runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
Mark your calendar. Your magnesium essentials are about to be 40% OFF for 24 hours. Skip the Black Friday rush and shop early. Sign up toSalt Lab7 Oct 2026video
Skip the noise. Your calm starts now. Discover topical magnesium made for rest, recovery and everyday wellbeing. 40% OFF for 24 hours. ComSalt Lab6 Oct 2026image
Mark your calendar. Your magnesium essentials are about to be 40% OFF for 24 hours. Skip the Black Friday rush and shop early. Sign up toSalt Lab6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Salt Lab Pty Ltdverified
Text ad21 Oct 2026Salt Lab Pty Ltdverified
Text ad21 Oct 2026Salt Lab Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Salt Lab.
The creators who tag @salt_lab on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @salt_lab on Instagram, led by M A R T I N T A U P A Ū (85.2k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MM A R T I N T A U P A Ū@martykapow · 🇦🇺 AU | Pro sports athletes Creator | 85.2k | 0.7% | 1 | Tagged @salt_lab |
06 · Competitors according to Gravity
Who Salt Lab competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Salt Lab among Personal Care brands in Australia. The closest is Hunter Lab, then IMBIBE, Downunder Magnesium, Myglo Mondays, POLSO, outcastessentials.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hunter Labhunterlab.com.au | |||||||
| IMBIBEimbibeliving.com | |||||||
| Downunder Magnesiumdownundermagnesium.com.au | |||||||
| Myglo Mondaysmyglow2.com.au | |||||||
| POLSObypolso.com | |||||||
| outcastessentials.com.auoutcastessentials.com.au |
07 · Company
The company behind Salt Lab.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Salt Lab is a company based in West Melbourne, Australia, founded in 2015 according to LinkedIn, on a domain registered in October 2015. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · West Melbourne
- Founded
- 2015, per LinkedIn
- Domain registered
- 16 Oct 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- saltlaboratory.com · Shopify · AUD
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Salt Lab
What people ask Google about Salt Lab.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Salt Lab legit?
According to Gravity by Benchr, Salt Lab is a brand based in West Melbourne, Australia: its website has existed since October 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 218,420 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Salt Lab?
Customers rate Salt Lab 4.3 out of 5 on Trustpilot over 494 reviews, 26 of them in the last twelve months: 89% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Salt Lab?
Salt Lab is an Australian-owned brand that creates magnesium products to support sleep, stress relief, and recovery. Gravity by Benchr classifies it under Personal Care, with Health & Beauty making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Salt Lab expensive?
Salt Lab's best seller, Shipping Protection, sells from A$2.20 to A$3.98 on saltlaboratory.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check saltlaboratory.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Salt Lab promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Salt Lab advertises on Facebook and Instagram and on Google, where its offers often run. Check saltlaboratory.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Salt Lab?
Salt Lab sells on its own website, saltlaboratory.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Salt Lab?
Gravity by Benchr records a company based in West Melbourne, Australia, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Salt Lab doing well?
Not at the moment. Gravity by Benchr estimates about 106,200 visits to saltlaboratory.com in September 2026, up 21% in a month and down 11% over three months. Salt Lab ranks #69 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Salt Lab use?
Gravity by Benchr identifies saltlaboratory.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Salt Lab spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Salt Lab on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Salt Lab ranks #69 of 6,103 by estimated traffic. Its closest competitors on the same market are Hunter Lab, IMBIBE, Downunder Magnesium, Myglo Mondays and POLSO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Salt Lab.