Brand page · Clothing · Canada
Salt Life: 62.8k visits a month, 18 active Meta ads, Gravity score 528.
Salt Life — Salt Life is an ocean lifestyle apparel and gear brand that sells clothing and accessories for beach lovers, fishermen, surfers, and divers. In September 2026 saltlife.com drew an estimated 62.8k visits, down 28% on the month before. It ranks #2,312 of 97,158 Clothing brands in Canada.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Salt Life is an ocean lifestyle apparel and gear brand that sells clothing and accessories for beach lovers, fishermen, surfers, and divers.
01 · Traffic
How much traffic Salt Life gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Salt Life drew an estimated 62.8k visits in September 2026, down 28% on the month before and down 36% over three months.
- Worldwide#139,989of 4.5m sites · Top 5%
- In United States#45,281of 1.2m sites · Top 5%
- Clothing, worldwide#13,535of 459,295 brands · Top 5%
- Clothing, United States#2,312of 97,158 brands · Top 5%
62.8k
estimated visits in September
1 mo ▼ −28.0%4 mo ▼ −36.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Salt Life.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Salt Life holds 3.4 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Beach Clothing Store Clothing Supplier Swimwear Store Sportswear Store Outdoor Clothing and Equipment Shop Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Salt Life sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Salt Life sells on Shopify, 99% of its catalogue in stock. The best seller is Men's Hook Line and Sinker Fade Long Sleeve Shirt, at US$19.50, followed by Women’s Evershine Hoodie and Men's Secret Spot Long Sleeve Shirt.
#1Men's Hook Line and Sinker Fade Long Sleeve ShirtSalt LifeUS$19.50In stock
#2Women’s Evershine HoodieSalt LifeUS$23.00In stock
#3Men's Secret Spot Long Sleeve ShirtSalt LifeUS$19.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Salt Life in its comparison group.
- Average rating
- 4.32 / 5
- Rated products
- 44% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$33.60
- Currency
- USD
04 · Ads
What Salt Life is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Salt Life runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2025 (image, text, video).
Men’s Bluewater Kings Slx Performance Long Sleeve Tee - SagebrushSalt Life5 Oct 2026image
New for FW ’26Salt Life1 Oct 2026image
Salt LifeSalt Life1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Thread Collective Incverified
Text ad21 Oct 2026Thread Collective Incverified
Text ad16 Oct 2026Thread Collective Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Salt Life.
The creators who tag @realsaltlife on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @realsaltlife on Instagram, led by K Breezy 😈 (21k followers, 46.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KK Breezy 😈@kaleb_raww239 · 🇺🇸 US | Pets nature Creator | 21k | 46.6% | 20 | Tagged @realsaltlife |
06 · Competitors according to Gravity
Who Salt Life competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Salt Life among Clothing brands in Canada. The closest is Dixxon Canada, then Troll Co., Wild Rose Brewery, Dreamy Reads Apparel, Black Maple Trading Co., Troll Co. Canada.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dixxon Canadadixxon.ca | |||||||
| Troll Co.trollcoclothing.com | |||||||
| Wild Rose Brewerywildrosebrewery.com | |||||||
| Dreamy Reads Appareldreamyreadsapparel.com | |||||||
| Black Maple Trading Co.blackmapletrading.com | |||||||
| Troll Co. Canadatrollcoclothing.ca |
07 · Company
The company behind Salt Life.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Salt Life is a company based in Montréal, Canada, founded in 2003 according to LinkedIn, on a domain registered in December 2003. It employs about 141 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Montréal
- Founded
- 2003, per LinkedIn
- Domain registered
- 6 Dec 2003
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 141 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- saltlife.com · Shopify · USD
- Catalogue
- 389 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Salt Life
What people ask Google about Salt Life.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Salt Life legit or a scam?
According to Gravity by Benchr, Salt Life is a brand based in Montréal, Canada: its website has existed since December 2003, it sells on a Shopify store, it employs 141 people on LinkedIn, it has 334,080 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Salt Life?
Salt Life is an ocean lifestyle apparel and gear brand that sells clothing and accessories for beach lovers, fishermen, surfers, and divers. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Salt Life prices: how much is it?
Salt Life's best seller, Men's Hook Line and Sinker Fade Long Sleeve Shirt, sells US$19.50 on saltlife.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check saltlife.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Salt Life promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Salt Life advertises on Facebook and Instagram and on Google, where its offers often run. Check saltlife.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Salt Life?
Salt Life sells on its own website, saltlife.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Salt Life?
Gravity by Benchr records a company based in Montréal, Canada, founded in 2003 according to LinkedIn, on a domain registered in 2003, with 141 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Salt Life doing well?
Not at the moment. Gravity by Benchr estimates about 62,800 visits to saltlife.com in September 2026, down 28% in a month and down 36% over three months. Salt Life ranks #2,312 of 97,158 Clothing brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Salt Life use?
Gravity by Benchr identifies saltlife.com as a Shopify store (Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Salt Life spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Salt Life on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Canada?
Among Clothing brands in Canada in the Gravity by Benchr index, Salt Life ranks #2,312 of 97,158 by estimated traffic. Its closest competitors on the same market are Dixxon Canada, Troll Co., Wild Rose Brewery, Dreamy Reads Apparel and Black Maple Trading Co.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Salt Life.