Brand page · Clothing Accessories · United States
Salt Mafia traffic, ads & competitors 34.7k visits a month, 44 active Meta ads, Gravity score 509.
Salt Mafia — Salt Mafia is a brand that sells exclusive apparel and gear for fishing and sports activities, specializing in waterproof hats and adventure-ready performance gear. In September 2026 saltmafiagear.com drew an estimated 34.7k visits, down 35% on the month before. It ranks #1,048 of 34,142 Clothing Accessories brands in the United States and holds a 2.7 Trustpilot rating over 38 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 843 peers: Clothing Accessories brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Salt Mafia is a brand that sells exclusive apparel and gear for fishing and sports activities, specializing in waterproof hats and adventure-ready performance gear.
01 · Traffic
Salt Mafia website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Salt Mafia drew an estimated 34.7k visits in September 2026, down 35% on the month before and down 23% over three months.
- Worldwide#232,228of 4.5m sites · Top 10%
- In United States#72,904of 1.2m sites · Top 10%
- Clothing Accessories, worldwide#3,309of 85,207 brands · Top 5%
- Clothing Accessories, United States#1,048of 34,142 brands · Top 5%
34.7k
estimated visits in September
1 mo ▼ −35.1%4 mo ▼ −23.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Salt Mafia reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Salt Mafia holds 2.7 out of 5 on Trustpilot over 38 reviews, 18 of them in the last twelve months: 45% of customers give five stars and 53% one star. That volume places Salt Mafia in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Shoe Store Headwear Store Fashion Accessories Store Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Salt Mafia best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Salt Mafia sells on Shopify, 84% of its catalogue in stock. The best seller is THE HAT SOAP, at US$19.00, followed by THE SHARKSKIN OG (6-curved) and THE VICE (flat).
#1THE HAT SOAPSalt MafiaUS$19.00In stock
#2THE SHARKSKIN OG (6-curved)Salt MafiaUS$49.00In stock
#3THE VICE (flat)Salt MafiaUS$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Salt Mafia in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 94% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$49.00
- Currency
- USD
04 · Ads
Salt Mafia ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Salt Mafia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
Built for whatever the forecast bringsSalt Mafia Gear6 Oct 2026image
No Gimmicks, Just GritSalt Mafia Gear6 Oct 2026video
Style Meets ComfortSalt Mafia Gear6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Salt Mafia Corpverified
Text ad21 Oct 2026Salt Mafia Corpverified
Text ad21 Oct 2026Salt Mafia Corpverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Salt Mafia influencers
The creators who tag @saltmafiaofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @saltmafiaofficial on Instagram, led by Michael Jutt (11.6k followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMichael Jutt@misfit1214 · 🇺🇸 US | Pets nature Creator | 11.6k | 2.9% | 6 | Tagged @saltmafiaofficial |
06 · Competitors according to Gravity
Salt Mafia competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Salt Mafia among Clothing Accessories brands in the United States. The closest is Mammoth Headwear, then PIRATE, Sungrubbies, Honker Co., San Diego Hat Company, Overlord.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mammoth Headwearmammothheadwear.com | |||||||
| PIRATEpirateworldwide.com | |||||||
| Sungrubbiessungrubbies.com | |||||||
| Honker Co.honkerco.com | |||||||
| San Diego Hat Companysandiegohat.com | |||||||
| Overlordoverlordcaps.com |
07 · Company
Who is behind Salt Mafia?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Salt Mafia is a company based in Coconut Creek, United States, on a domain registered in July 2020.
- Entity country
- 🇺🇸 United States · Coconut Creek
- Domain registered
- 24 Jul 2020
- Own store
- saltmafiagear.com · Shopify · USD
- Catalogue
- 162 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Salt Mafia
What people ask Google about Salt Mafia.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Salt Mafia legit or a scam?
According to Gravity by Benchr, Salt Mafia is a brand based in Coconut Creek, United States: its website has existed since July 2020, it sells on a Shopify store, it has 296,433 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Salt Mafia reviews: is it worth it?
Customers rate Salt Mafia 2.7 out of 5 on Trustpilot over 38 reviews, 18 of them in the last twelve months: 45% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Salt Mafia sell?
Salt Mafia is a brand that sells exclusive apparel and gear for fishing and sports activities, specializing in waterproof hats and adventure-ready performance gear. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Salt Mafia cost?
Salt Mafia's best seller, THE HAT SOAP, sells US$19.00 on saltmafiagear.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check saltmafiagear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Salt Mafia have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Salt Mafia advertises on Facebook and Instagram and on Google, where its offers often run. Check saltmafiagear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Salt Mafia?
Salt Mafia sells on its own website, saltmafiagear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Salt Mafia?
Gravity by Benchr records a company based in Coconut Creek, United States, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Salt Mafia doing well?
Not at the moment. Gravity by Benchr estimates about 34,700 visits to saltmafiagear.com in September 2026, down 35% in a month and down 23% over three months. Salt Mafia ranks #1,048 of 34,142 Clothing Accessories brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Salt Mafia use?
Gravity by Benchr identifies saltmafiagear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Salt Mafia's ad budget?
Gravity by Benchr does not publish a spend figure for Salt Mafia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in the United States?
Among Clothing Accessories brands in the United States in the Gravity by Benchr index, Salt Mafia ranks #1,048 of 34,142 by estimated traffic. Its closest competitors on the same market are Mammoth Headwear, PIRATE, Sungrubbies, Honker Co. and San Diego Hat Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Salt Mafia.