Brand page · Outdoor Recreation · United States
The Saltwater Edge: 30.2k visits a month, 5 active Meta ads, Gravity score 512.
The Saltwater Edge — The Saltwater Edge is a retailer specializing in premium saltwater fishing gear, including reels, rods, and lures from various brands. In September 2026 saltwateredge.com drew an estimated 30.2k visits, up 3% on the month before. It ranks #1,107 of 14,873 Outdoor Recreation brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 820 peers: Outdoor Recreation brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Saltwater Edge is a retailer specializing in premium saltwater fishing gear, including reels, rods, and lures from various brands.
01 · Traffic
How much traffic The Saltwater Edge gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Saltwater Edge drew an estimated 30.2k visits in September 2026, up 3% on the month before and down 8% over three months.
- Worldwide#261,525of 4.5m sites · Top 10%
- In United States#81,693of 1.2m sites · Top 10%
- Outdoor Recreation, worldwide#6,134of 101,136 brands · Top 10%
- Outdoor Recreation, United States#1,107of 14,873 brands · Top 10%
30.2k
estimated visits in September
1 mo ▲ +2.9%4 mo ▼ −7.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Saltwater Edge.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Saltwater Edge holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Fishing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Saltwater Edge sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Saltwater Edge sells on Shopify, 54% of its catalogue in stock. The best seller is Tactical Anglers Power Clips, at US$4.99–US$12.50, followed by Hogy Lures Epoxy Jigs and Albie Snax.
#1Tactical Anglers Power ClipsThe Saltwater EdgeUS$4.99–US$12.50In stock
#2Hogy Lures Epoxy JigsThe Saltwater EdgeUS$10.49–US$16.99In stock
#3Albie SnaxThe Saltwater EdgeUS$9.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Saltwater Edge in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 6% of the catalogue
- In stock
- 54%
- Upper price quartile
- US$69.99
- Currency
- USD
04 · Ads
What The Saltwater Edge is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Saltwater Edge runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
The new X2 Rods from Van Staal are here. Packed with features designed by surf anglers for surf anglers. Come by the shop and check them outThe Saltwater Edge25 Aug 2026video
The new X2 Rods from Van Staal are here. Packed with features designed by surf anglers for surf anglers. Come by the shop and check them outThe Saltwater Edge1 Aug 2026video
Tsunami Hi-Lo Rig with Glass Minnow JigThe Saltwater Edge5 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026JustB Professional Products Inc.verified
Text ad20 Oct 2026Rising Tide Anglerverified
Text ad13 Sept 2026Rising Tide Anglerverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Saltwater Edge.
The creators who tag @saltwateredge on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @saltwateredge on Instagram, led by Captain Ben Whalley (12.7k followers, 14.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCaptain Ben Whalley@benwhalleyfishing · 🇺🇸 US | Pets nature Creator | 12.7k | 14.7% | 8 | Tagged @saltwateredge |
06 · Competitors according to Gravity
Who The Saltwater Edge competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Saltwater Edge among Outdoor Recreation brands in United States. The closest is FISH & Tackle, then Anglers Choice Marine Tackle Shop, Golden Fly Shop, Tackle Express, Feather Craft Fly Fishing, Dakota Angler & Outfitter.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FISH & Tacklefishandtackle.com | |||||||
| Anglers Choice Marine Tackle Shopacmtackle.com | |||||||
| Golden Fly Shopgoldenflyshop.com | |||||||
| Tackle Expresstackleexpress.com | |||||||
| Feather Craft Fly Fishingfeather-craft.com | |||||||
| Dakota Angler & Outfitterflyfishsd.com |
07 · Company
The company behind The Saltwater Edge.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Saltwater Edge is a company based in Middletown, United States, on a domain registered in March 1996.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Middletown
- Founded
- Data not available
- Domain registered
- 6 Mar 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- saltwateredge.com · Shopify · USD
- Catalogue
- 613 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Saltwater Edge
What people ask Google about The Saltwater Edge.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Saltwater Edge legit or a scam?
According to Gravity by Benchr, The Saltwater Edge is a brand based in Middletown, United States: its website has existed since March 1996, it sells on a Shopify store, it has 13,146 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does The Saltwater Edge sell?
The Saltwater Edge is a retailer specializing in premium saltwater fishing gear, including reels, rods, and lures from various brands. Gravity by Benchr classifies it under Outdoor Recreation, with Fishing making up 80% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Saltwater Edge prices: how much is it?
The Saltwater Edge's best seller, Tactical Anglers Power Clips, sells from US$4.99 to US$12.50 on saltwateredge.com. 54% of the catalogue is in stock. Gravity does not track prices daily: check saltwateredge.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Saltwater Edge have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Saltwater Edge advertises on Facebook and Instagram and on Google, where its offers often run. Check saltwateredge.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Saltwater Edge?
The Saltwater Edge sells on its own website, saltwateredge.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Saltwater Edge?
Gravity by Benchr records a company based in Middletown, United States, whose domain was registered in 1996. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Saltwater Edge doing well?
Not at the moment. Gravity by Benchr estimates about 30,200 visits to saltwateredge.com in September 2026, up 3% in a month and down 8% over three months. The Saltwater Edge ranks #1,107 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Saltwater Edge use?
Gravity by Benchr identifies saltwateredge.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Saltwater Edge spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Saltwater Edge on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, The Saltwater Edge ranks #1,107 of 14,873 by estimated traffic. Its closest competitors on the same market are FISH & Tackle, Anglers Choice Marine Tackle Shop, Golden Fly Shop, Tackle Express and Feather Craft Fly Fishing. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Saltwater Edge.