Brand page · Clothing · Italy

Sample Lover Top 5% worldwide Top 5% in Italy Top 5% in Clothing Top 5% in Clothing in Italy
samplelover.it·🇮🇹 Milano, Italy· Shopify·Since 2017

Sample Lover: 71.1k visits a month, 85 active Meta ads, Gravity score 620.

Sample Lover — Sample Lover is an online platform for flash sales of luxury and premium brands, offering discounted sample and past season products to promote sustainable shopping. In September 2026 samplelover.it drew an estimated 71.1k visits, up 148% on the month before. It ranks #151 of 5,997 Clothing brands in Italy and holds a 3.6 Trustpilot rating over 474 reviews.

samplelover.it@sample.lover 217kFacebookLinkedIn 1.5kTrustpilot 3.6Meta Ad Library 85

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
71.1k
+148% vs. August 2026
Instagram followers
217k
1,194 posts · @sample.lover
Trustpilot
3.6
474 reviews · 34 in 12 months
Meta ads
85
active
Products
97%
in stock · 922 collections
Rank in Italy
#151
of 5,997 in Clothing
LinkedIn
1.5k
followers · 25 employees
Earned media value
€720.7
per month, Instagram

Gravity score

620/ 1000 · 10 of 10 indicators rated
Brand Power608
Momentum530
Performance721

Percentiles within 199 peers: Clothing brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Sample Lover is an online platform for flash sales of luxury and premium brands, offering discounted sample and past season products to promote sustainable shopping.

01 · Traffic

How much traffic Sample Lover gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Sample Lover drew an estimated 71.1k visits in September 2026, up 148% on the month before and down 11% over three months.

  • Worldwide#125,711of 4.5m sites · Top 5%
  • In Italy#2,997of 138k sites · Top 5%
  • Clothing, worldwide#12,151of 459,295 brands · Top 5%
  • Clothing, Italy#151of 5,997 brands · Top 5%
Monthly visitssource Sept 2026

71.1k

estimated visits in September

1 mo ▲ +148.1%4 mo ▼ −10.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Sample Lover.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Sample Lover holds 3.6 out of 5 on Trustpilot over 474 reviews, 34 of them in the last twelve months: 74% of customers give five stars and 9% one star. That volume places Sample Lover in the top 20% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.6TrustScore · 474 reviews · 34 in 12 months
Top 20% review volume
5 ★74%
4 ★11%
3 ★4%
2 ★3%
1 ★9%

Fashion Accessories Store Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Sample Lover sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Sample Lover sells on Shopify, 97% of its catalogue in stock. The best seller is Hotter Than Lasagna Beanie, at €19.90, followed by Gift wrapping paper sheet 70x100 cm and Who Loves You.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Kitchen Tools & Utensils6%
Artwork1%
Clothing Tops1%
Shoes1%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing28%
Kitchen & Dining26%
Clothing Accessories11%
Personal Care8%
Shoes6%

The dominant category places Sample Lover in its comparison group.

Prices and ratingsstore data
Average rating
4.80 / 5
Rated products
0% of the catalogue
In stock
97%
Upper price quartile
US$61.60
Currency
EUR

05 · Influencers

Who talks about Sample Lover.

The creators who tag @sample.lover on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @sample.lover on Instagram, led by Giorgia Fiore (43.6k followers, 1.1% engagement).

Influencersaccounts tagging @sample.lover · Instagram
AccountProfileFollowersEngagementTagsRelationship
GGiorgia Fiore@gfiore · 🇮🇹 ITFashion style luxury Creator43.6k1.1%1Tagged @sample.lover
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Sample Lover competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Sample Lover among Clothing brands in Italy. The closest is Hotelify, then rawmilano.it, Altromercato Torino, I Love My House, FornieBarbecue.com, alberoshop.it.

CompetitorsClothing · Italy · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Hotelifyhotelify.com
rawmilano.itrawmilano.it
Altromercato Torinoaltromercatoshop.mondonuovo.info
I Love My Houseilovemyhouse.it
FornieBarbecue.comforniebarbecue.com
alberoshop.italberoshop.it
Competitors Gravity finds for Sample Lover. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Sample Lover with Hotelify

07 · Company

The company behind Sample Lover.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Sample Lover is a company based in Milano, Italy, founded in 2017 according to LinkedIn, on a domain registered in November 2017. It employs about 25 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇮🇹 Italy · Milano
Founded
2017, per LinkedIn
Domain registered
16 Nov 2017
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
25 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
samplelover.it · Shopify · EUR
Catalogue
922 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Sample Lover

What people ask Google about Sample Lover.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Sample Lover legit or a scam?

According to Gravity by Benchr, Sample Lover is a brand based in Milano, Italy: its website has existed since November 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 25 people on LinkedIn, it has 216,705 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Sample Lover reviews: is it worth it?

Customers rate Sample Lover 3.6 out of 5 on Trustpilot over 474 reviews, 34 of them in the last twelve months: 74% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Sample Lover sell?

Sample Lover is an online platform for flash sales of luxury and premium brands, offering discounted sample and past season products to promote sustainable shopping. Gravity by Benchr classifies it under Clothing, with Kitchen Tools & Utensils making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Sample Lover cost?

Sample Lover's best seller, Hotter Than Lasagna Beanie, sells €19.90 on samplelover.it. 97% of the catalogue is in stock. Gravity does not track prices daily: check samplelover.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Sample Lover discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Sample Lover advertises on Facebook and Instagram, where its offers often run. Check samplelover.it for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Sample Lover?

Sample Lover sells on its own website, samplelover.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Sample Lover?

Gravity by Benchr records a company based in Milano, Italy, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Sample Lover doing well?

Not at the moment. Gravity by Benchr estimates about 71,100 visits to samplelover.it in September 2026, up 148% in a month and down 11% over three months. Sample Lover ranks #151 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Sample Lover use?

Gravity by Benchr identifies samplelover.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Sample Lover's ad budget?

Gravity by Benchr does not publish a spend figure for Sample Lover on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Italy?

Among Clothing brands in Italy in the Gravity by Benchr index, Sample Lover ranks #151 of 5,997 by estimated traffic. Its closest competitors on the same market are Hotelify, rawmilano.it, Altromercato Torino, I Love My House and FornieBarbecue.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sample Lover.