Brand page · Personal Care · United States
Sand + Fog: 351K visits a month, 18 active Meta ads, Gravity score 663.
Sand + Fog — Sand + Fog is a brand that creates candles and home fragrance products, believing they should both smell good and look good. The company also offers personal care items and home cleaning supplies. In September 2026 sandandfoghome.com drew an estimated 351K visits, down 13% on the month before. It ranks #221 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sand + Fog is a brand that creates candles and home fragrance products, believing they should both smell good and look good. The company also offers personal care items and home cleaning supplies.
01 · Traffic
How much traffic Sand + Fog gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sand + Fog drew an estimated 351K visits in September 2026, down 13% on the month before and down 7% over three months.
- Worldwide#33,080of 4.5M sites · Top 1%
- In United States#10,743of 1.2M sites · Top 1%
- Personal Care, worldwide#1,368of 215,119 brands · Top 1%
- Personal Care, United States#221of 33,626 brands · Top 1%
351K
estimated visits in September
1 mo ▼ −13.0%4 mo ▼ −6.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sand + Fog.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sand + Fog holds 3.0 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 25% of customers give five stars and 50% one star.
Candle Store Flavours, Fragrances and Aroma Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sand + Fog sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sand + Fog sells on Shopify, 100% of its catalogue in stock. The best seller is Vanilla & Amber 50ml Perfume Oil Dropper, at US$26.00, followed by Marshmallow Skies 50 ml Perfume Oil Dropper and Love Potion 50ml Perfume Oil Dropper.
#1Vanilla & Amber 50ml Perfume Oil DropperSand + FogUS$26.00In stock
#2Marshmallow Skies 50 ml Perfume Oil DropperSand + FogUS$26.00In stock
#3Love Potion 50ml Perfume Oil DropperSand + FogUS$26.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sand + Fog in its comparison group.
- Average rating
- 4.48 / 5
- Rated products
- 49% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$26.00
- Currency
- USD
04 · Ads
What Sand + Fog is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sand + Fog runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2023 (image, text).
Make Your Man Smell AmazingSand + Fog Candles5 Oct 2026video
Vanilla Musk is EverythingSand + Fog Candles5 Oct 2026video
Shop Holiday CollectionSand + Fog Candles3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sand + Fogverified
Text ad20 Oct 2026Sand + Fogverified
Text ad20 Oct 2026Sand + Fogverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sand + Fog.
The creators who tag @sand_and_fog_home on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sand_and_fog_home on Instagram, led by フィボナッチ (10.8K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| フフィボナッチ@fibonacci412 · 🇺🇸 US | Beauty cosmetics skincare Creator | 10.8K | 0.7% | 6 | Tagged @sand_and_fog_home |
06 · Competitors according to Gravity
Who Sand + Fog competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sand + Fog among Personal Care brands in United States. The closest is Imaginary Authors, then Saltworks, Sassy Scents, carrierefreres.com, senteursdusud.fr, Bath And Body Works.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Imaginary Authorsimaginaryauthors.com | |||||||
| Saltworksthesaltworkscompany.com | |||||||
| Sassy Scentswearesassyscents.com | |||||||
| carrierefreres.comcarrierefreres.com | |||||||
| senteursdusud.frsenteursdusud.fr | |||||||
| Bath And Body Worksbathandbodyworks.com |
07 · Company
The company behind Sand + Fog.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sand + Fog is a company based in Huntington Beach, United States, on a domain registered in February 2016. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Huntington Beach
- Founded
- Data not available
- Domain registered
- 28 Feb 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sandandfoghome.com · Shopify · USD
- Catalogue
- 183 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sand + Fog
What people ask Google about Sand + Fog.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sand + Fog legit or a scam?
According to Gravity by Benchr, Sand + Fog is a brand based in Huntington Beach, United States: its website has existed since February 2016, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 91,047 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Sand + Fog sell?
Sand + Fog is a brand that creates candles and home fragrance products, believing they should both smell good and look good. The company also offers personal care items and home cleaning supplies. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Sand + Fog expensive?
Sand + Fog's best seller, Vanilla & Amber 50ml Perfume Oil Dropper, sells US$26.00 on sandandfoghome.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check sandandfoghome.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Sand + Fog promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sand + Fog advertises on Facebook and Instagram and on Google, where its offers often run. Check sandandfoghome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sand + Fog?
Sand + Fog sells on its own website, sandandfoghome.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Sand + Fog?
Gravity by Benchr records a company based in Huntington Beach, United States, whose domain was registered in 2016, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sand + Fog doing well?
Not at the moment. Gravity by Benchr estimates about 350,600 visits to sandandfoghome.com in September 2026, down 13% in a month and down 7% over three months. Sand + Fog ranks #221 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sand + Fog use?
Gravity by Benchr identifies sandandfoghome.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Sand + Fog's ad budget?
Gravity by Benchr does not publish a spend figure for Sand + Fog on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Sand + Fog ranks #221 of 33,626 by estimated traffic. Its closest competitors on the same market are Imaginary Authors, Saltworks, Sassy Scents, carrierefreres.com, senteursdusud.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sand + Fog.