Brand page · Plumbing · Netherlands
Sanidirect: 102k visits a month, 55 active Meta ads, Gravity score 667.
Sanidirect — Sanidirect Nederland is a bathroom retailer that sells bathroom furniture, sanitary ware, tiles, and related accessories through 31 showrooms and online. In September 2026 sanidirect.nl drew an estimated 102k visits, up 3% on the month before. It ranks #10 of 205 Plumbing brands in Netherlands and holds a 4.5 Trustpilot rating over 9,536 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Plumbing brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sanidirect Nederland is a bathroom retailer that sells bathroom furniture, sanitary ware, tiles, and related accessories through 31 showrooms and online.
01 · Traffic
How much traffic Sanidirect gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sanidirect drew an estimated 102k visits in September 2026, up 3% on the month before and down 11% over three months.
- Worldwide#94,763of 4.5m sites · Top 5%
- In Netherlands#1,253of 78.6k sites · Top 5%
- Plumbing, worldwide#368of 39,496 brands · Top 1%
- Plumbing, Netherlands#10of 205 brands · Top 5%
102k
estimated visits in September
1 mo ▲ +3.4%4 mo ▼ −10.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sanidirect.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sanidirect holds 4.5 out of 5 on Trustpilot over 9,536 reviews, 457 of them in the last twelve months: 73% of customers give five stars and 4% one star. That volume places Sanidirect in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Bathroom Remodeler Shower Door Shop Bathroom Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sanidirect sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sanidirect's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sanidirect in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sanidirect is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sanidirect runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since March 2022 (image, text, video).
Op zoek naar een badmeubel dat perfect bij jouw badkamer past? 🤍 Ontdek onze 3 favorieten van Sanidirect: van stijlvol Japandi tot organischSanidirect Nederland14 Oct 2026video
Binnenkijken bij Joyce! ✨ ”Komen jullie mijn nieuwe badkamer bekijken?” nodigt Joyce ons enthousiast uit. Wat begon als een oriënterend beSanidirect Nederland14 Oct 2026video
🍂 Oktober Woonmaand = tijd om kleur te kiezen voor je badkamer. Welke kleurtrend past bij jou?🤎✨ Trend 1: warm beige Voor een rustige, warSanidirect Nederland14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026De MandemakersGroep Holding B.V.verified
Text ad19 Oct 2026De MandemakersGroep Holding B.V.verified
Text ad19 Oct 2026De MandemakersGroep Holding B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sanidirect.
The creators who tag @sanidirect_nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sanidirect_nl on Instagram, led by Bouw Aplus ZH “Officiële Nederlandse pagina” (18k followers, 29.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBouw Aplus ZH “Officiële Nederlandse pagina”@aplus_zuid_holland · 🇳🇱 NL | Decoration garden diy Creator | 18k | 29.7% | 3 | Tagged @sanidirect_nl |
06 · Competitors according to Gravity
Who Sanidirect competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sanidirect among Plumbing brands in Netherlands. The closest is plytki-lazienki.pl, then Duschmeister, Rubberduck Bathrooms, Bagnolandia, KAMALU, HomeDepo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| plytki-lazienki.plplytki-lazienki.pl | |||||||
| Duschmeisterduschmeister.de | |||||||
| Rubberduck Bathroomsrubberduckbathrooms.co.uk | |||||||
| Bagnolandiabagnolandia.it | |||||||
| KAMALUkamalubagno.it | |||||||
| HomeDepohomedepo.eu |
07 · Company
The company behind Sanidirect.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sanidirect is a company based in Netherlands, founded in 2008 according to LinkedIn, on a domain registered in February 2008. It employs about 69 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2008, per LinkedIn
- Domain registered
- 27 Feb 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 69 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sanidirect.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sanidirect
What people ask Google about Sanidirect.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sanidirect a legit company?
According to Gravity by Benchr, Sanidirect is a brand based in Netherlands: its website has existed since February 2008, its Trustpilot profile is claimed by the brand, it employs 69 people on LinkedIn, it has 11,154 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sanidirect reviews
Customers rate Sanidirect 4.5 out of 5 on Trustpilot over 9,536 reviews, 457 of them in the last twelve months: 73% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sanidirect known for?
Sanidirect Nederland is a bathroom retailer that sells bathroom furniture, sanitary ware, tiles, and related accessories through 31 showrooms and online. Gravity by Benchr classifies it under Plumbing. Source: Gravity by Benchr product classification.
Is there a Sanidirect discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sanidirect advertises on Facebook and Instagram and on Google, where its offers often run. Check sanidirect.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sanidirect?
Gravity by Benchr records a company based in Netherlands, founded in 2008 according to LinkedIn, on a domain registered in 2008, with 69 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sanidirect doing well?
Not at the moment. Gravity by Benchr estimates about 102,000 visits to sanidirect.nl in September 2026, up 3% in a month and down 11% over three months. Sanidirect ranks #10 of 205 Plumbing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Sanidirect spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sanidirect on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in Netherlands?
Among Plumbing brands in Netherlands in the Gravity by Benchr index, Sanidirect ranks #10 of 205 by estimated traffic. Its closest competitors on the same market are plytki-lazienki.pl, Duschmeister, Rubberduck Bathrooms, Bagnolandia and KAMALU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sanidirect.