Brand page · Plumbing · Netherlands
Saniweb: 198K visits a month, 71 active Meta ads, Gravity score 757.
Saniweb — Saniweb is an online retailer specializing in sanitary and bathroom products, offering the largest online assortment in the Netherlands and Belgium. In September 2026 saniweb.nl drew an estimated 198K visits, up 5% on the month before. It ranks #6 of 205 Plumbing brands in Netherlands and holds a 4.2 Trustpilot rating over 23,889 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Plumbing brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Saniweb is an online retailer specializing in sanitary and bathroom products, offering the largest online assortment in the Netherlands and Belgium.
01 · Traffic
How much traffic Saniweb gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Saniweb drew an estimated 198K visits in September 2026, up 5% on the month before and up 16% over three months.
- Worldwide#54,824of 4.5M sites · Top 5%
- In Netherlands#723of 78.6K sites · Top 1%
- Plumbing, worldwide#170of 39,496 brands · Top 1%
- Plumbing, Netherlands#6of 205 brands · Top 5%
198K
estimated visits in September
1 mo ▲ +4.7%4 mo ▲ +15.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Saniweb.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Saniweb holds 4.2 out of 5 on Trustpilot over 23,889 reviews, 263 of them in the last twelve months: 75% of customers give five stars and 4% one star. That volume places Saniweb in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Saniweb scores 4.8 over 14 reviews.
Mirror Shop Tile Store Shower Door Shop Toiletries Store Bathroom Supply Store Bathroom Remodeler
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Saniweb sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Saniweb's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Saniweb in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Saniweb is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Saniweb runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Een toiletruimte die nét even anders is? 💛 Met opvallende tegels geef je jouw toilet in één keer een unieke look. Maar past die gewaagde keuSaniweb13 Oct 2026video
Op zoek naar een stijlvolle upgrade voor je badkamer? 🤎 Het Ben Linea badmeubel combineert de warme uitstraling van massief eiken met een prSaniweb13 Oct 2026video
Minder monteren, sneller genieten. ✨ Waarom uren puzzelen met losse onderdelen als het ook makkelijk kan? De badkamermeubels van Saniweb wSaniweb13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026De MandemakersGroep Holding B.V.verified
Text ad21 Oct 2026De MandemakersGroep Holding B.V.verified
Text ad21 Oct 2026De MandemakersGroep Holding B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Saniweb.
The creators who tag @saniweb on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @saniweb on Instagram, led by Bouw Aplus ZH “Officiële Nederlandse pagina” (18K followers, 29.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBouw Aplus ZH “Officiële Nederlandse pagina”@aplus_zuid_holland · 🇳🇱 NL | Decoration garden diy Creator | 18K | 29.7% | 7 | Tagged @saniweb |
06 · Competitors according to Gravity
Who Saniweb competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Saniweb among Plumbing brands in Netherlands. The closest is sanitairwinkel.nl, then Sanitairkamer, Badkamerxxl, X2O, Sanitino.de, sawiday.be.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sanitairwinkel.nlsanitairwinkel.nl | |||||||
| Sanitairkamersanitairkamer.nl | |||||||
| Badkamerxxlbadkamerxxl.nl | |||||||
| X2Ox2o.nl | |||||||
| Sanitino.desanitino.de | |||||||
| sawiday.besawiday.be |
07 · Company
The company behind Saniweb.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Saniweb is a company based in Netherlands, founded in 2009 according to LinkedIn, on a domain registered in April 2009. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2009, per LinkedIn
- Domain registered
- 5 Apr 2009
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- saniweb.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Saniweb
What people ask Google about Saniweb.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Saniweb legit or a scam?
According to Gravity by Benchr, Saniweb is a brand based in Netherlands: its website has existed since April 2009, its Trustpilot profile is claimed by the brand, it employs 4 people on LinkedIn, it has 3,050 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Saniweb?
Customers rate Saniweb 4.2 out of 5 on Trustpilot over 23,889 reviews, 263 of them in the last twelve months: 75% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Saniweb scores 4.8 over 14 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Saniweb known for?
Saniweb is an online retailer specializing in sanitary and bathroom products, offering the largest online assortment in the Netherlands and Belgium. Gravity by Benchr classifies it under Plumbing. Source: Gravity by Benchr product classification.
Is there a Saniweb discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Saniweb advertises on Facebook and Instagram and on Google, where its offers often run. Check saniweb.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Saniweb?
Gravity by Benchr records a company based in Netherlands, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Saniweb growing?
Yes. Gravity by Benchr estimates about 198,500 visits to saniweb.nl in September 2026, up 5% in a month and up 16% over three months. Saniweb ranks #6 of 205 Plumbing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Saniweb spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Saniweb on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in Netherlands?
Among Plumbing brands in Netherlands in the Gravity by Benchr index, Saniweb ranks #6 of 205 by estimated traffic. Its closest competitors on the same market are sanitairwinkel.nl, Sanitairkamer, Badkamerxxl, X2O, Sanitino.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Saniweb.