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Brand page · Kitchen & Dining · United Kingdom

santokuknives Top 5% worldwide Top 5% in the United Kingdom Top 5% in Kitchen & Dining Top 5% in Kitchen & Dining in the United Kingdom
santokuknives.co.uk·🇬🇧 Leicester, United Kingdom· Shopify·Since 2019

santokuknives traffic, ads & competitors 106k visits a month, 21 active Meta ads, Gravity score 478.

santokuknives — Santokuknives is an online retailer specializing in premium Japanese kitchen knives including santoku, nakiri, chef knives and Damascus blades. In September 2026 santokuknives.co.uk drew an estimated 106k visits, down 7% on the month before. It ranks #100 of 6,546 Kitchen & Dining brands in the United Kingdom and holds a 3.5 Trustpilot rating over 689 reviews.

santokuknives.co.uk@santokuknives 10.6kFacebookTrustpilot 3.5Meta Ad Library 21

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
106k
−7% vs. August 2026
Instagram followers
10.6k
215 posts · @santokuknives
Trustpilot
3.5
689 reviews · 28 in 12 months
Meta ads
21
active · on Google since 2025
Products
83%
in stock · 21 collections
Rank in the United Kingdom
#100
of 6,546 in Kitchen & Dining
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

478/ 1000 · 8 of 10 indicators rated
Brand Power404
Momentum677
Performance351

Percentiles within 106 peers: Kitchen & Dining brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Santokuknives is an online retailer specializing in premium Japanese kitchen knives including santoku, nakiri, chef knives and Damascus blades.

01 · Traffic

santokuknives website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

santokuknives drew an estimated 106k visits in September 2026, down 7% on the month before and up 29% over three months.

  • Worldwide#89,234of 4.5m sites · Top 5%
  • In United Kingdom#4,623of 192k sites · Top 5%
  • Kitchen & Dining, worldwide#2,099of 145,612 brands · Top 5%
  • Kitchen & Dining, United Kingdom#100of 6,546 brands · Top 5%
Monthly visitssource Sept 2026

106k

estimated visits in September

1 mo ▼ −6.9%4 mo ▲ +29.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

santokuknives reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

santokuknives holds 3.5 out of 5 on Trustpilot over 689 reviews, 28 of them in the last twelve months: 50% of customers give five stars and 36% one star. That volume places santokuknives in the top 10% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.5TrustScore · 689 reviews · 28 in 12 months
Top 10% review volume
5 ★50%
4 ★7%
3 ★4%
2 ★3%
1 ★36%

Knife Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

santokuknives best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

santokuknives sells on Shopify, 83% of its catalogue in stock. The best seller is Whetstone Sharpening Stones 400/1000 3000/8000, at £59.99, followed by Kiritsuke Damascus Steel Knife With Coloured Ebony Handle and Chikashi Damascus Steel Knife Set With Abalone Handle.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Kitchen Tools & Utensils79%
Cookware & Bakeware17%
Kitchen Appliances2%
Gift Cards2%

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining98%
Gift Cards2%

The dominant category places santokuknives in its comparison group.

Prices and ratingsstore data
Average rating
4.86 / 5
Rated products
79% of the catalogue
In stock
83%
Upper price quartile
US$121.76
Currency
GBP

05 · Influencers

santokuknives influencers

The creators who tag @santokuknives on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @santokuknives · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

santokuknives competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for santokuknives among Kitchen & Dining brands in the United Kingdom. The closest is Cutting Edge Knives, then The Cotswold Knife Company, Nulu, WÜSTHOF, Knives.co.uk, Knives for Chefs.

CompetitorsKitchen & Dining · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Cutting Edge Knivescuttingedgeknives.co.uk
The Cotswold Knife Companycotswoldknifecompany.co.uk
Nuluhouseofnulu.com
WÜSTHOFwusthof.co.uk
Knives.co.ukknives.co.uk
Knives for Chefsknivesforchefs.co.uk
Competitors Gravity finds for santokuknives. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare santokuknives with Cutting Edge Knives

07 · Company

Who is behind santokuknives?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

santokuknives is a company based in Leicester, United Kingdom, on a domain registered in December 2019.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Leicester
Domain registered
4 Dec 2019
DistributionGravity index, Nov 2026
Own store
santokuknives.co.uk · Shopify · GBP
Catalogue
21 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about santokuknives

What people ask Google about santokuknives.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is santokuknives legit or a scam?

According to Gravity by Benchr, santokuknives is a brand based in Leicester, United Kingdom: its website has existed since December 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 10,561 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about santokuknives?

Customers rate santokuknives 3.5 out of 5 on Trustpilot over 689 reviews, 28 of them in the last twelve months: 50% give five stars, 36% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is santokuknives?

Santokuknives is an online retailer specializing in premium Japanese kitchen knives including santoku, nakiri, chef knives and Damascus blades. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Tools & Utensils making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does santokuknives cost?

santokuknives' best seller, Whetstone Sharpening Stones 400/1000 3000/8000, sells £59.99 on santokuknives.co.uk. 83% of the catalogue is in stock. Gravity does not track prices daily: check santokuknives.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does santokuknives have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: santokuknives advertises on Facebook and Instagram and on Google, where its offers often run. Check santokuknives.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy santokuknives?

santokuknives sells on its own website, santokuknives.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns santokuknives?

Gravity by Benchr records a company based in Leicester, United Kingdom, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is santokuknives growing?

Yes. Gravity by Benchr estimates about 106,000 visits to santokuknives.co.uk in September 2026, down 7% in a month and up 29% over three months. santokuknives ranks #100 of 6,546 Kitchen & Dining brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does santokuknives use?

Gravity by Benchr identifies santokuknives.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does santokuknives spend on Meta ads?

Gravity by Benchr does not publish a spend figure for santokuknives on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in the United Kingdom?

Among Kitchen & Dining brands in the United Kingdom in the Gravity by Benchr index, santokuknives ranks #100 of 6,546 by estimated traffic. Its closest competitors on the same market are Cutting Edge Knives, The Cotswold Knife Company, Nulu, WÜSTHOF and Knives.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with santokuknives.