Brand page · Clothing · Denmark
SASS: 44.6K visits a month, 27 active Meta ads, Gravity score 653.
SASS — SASS is a Danish retailer specializing in lingerie, swimwear, and intimate apparel from both Danish and international brands. In September 2026 sass.dk drew an estimated 44.6K visits, up 37% on the month before. It ranks #166 of 1,522 Clothing brands in Denmark and holds a 4.6 Trustpilot rating over 7,426 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SASS is a Danish retailer specializing in lingerie, swimwear, and intimate apparel from both Danish and international brands.
01 · Traffic
How much traffic SASS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SASS drew an estimated 44.6K visits in September 2026, up 37% on the month before and up 148% over three months.
- Worldwide#187,427of 4.5M sites · Top 5%
- In Denmark#1,036of 21.4K sites · Top 5%
- Clothing, worldwide#17,997of 459,295 brands · Top 5%
- Clothing, Denmark#166of 1,522 brands · Top 20%
44.6K
estimated visits in September
1 mo ▲ +37.4%4 mo ▲ +148.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SASS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SASS holds 4.6 out of 5 on Trustpilot over 7,426 reviews, 383 of them in the last twelve months: 84% of customers give five stars and 2% one star. That volume places SASS in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Lingerie Store Underwear Store Women's Clothing Store Swimwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SASS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SASS sells on Shopify, 100% of its catalogue in stock. The best seller is Balzaa - Long Shorts, at DKK 169.00, followed by Naturana - Minimizer U. Bøjle and Plaisir - Beate Plain Helskål.
#1Balzaa - Long ShortsSASSDKK 169.00In stock
#2Naturana - Minimizer U. BøjleSASSDKK 299.95In stock
#3Plaisir - Beate Plain HelskålSASSDKK 399.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SASS in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 1% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$74.91
- Currency
- DKK
04 · Ads
What SASS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SASS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2026 (text).
sass.dksass.dk5 Oct 2026image
sass.dksass.dk5 Oct 2026video
sass.dksass.dk5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sass.dkverified
Text ad20 Oct 2026Sass.dkverified
Text ad20 Oct 2026Sass.dkverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SASS.
The creators who tag @sass.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who SASS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SASS among Clothing brands in Denmark. The closest is Wunderwear, then Netlingeri, corseteriasingular.com, Netlingeri, Netlingeri, Netlingeri.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wunderwearwunderwear.dk | |||||||
| Netlingerinetlingeri.dk | |||||||
| corseteriasingular.comcorseteriasingular.com | |||||||
| Netlingerinetlingerie.nl | |||||||
| Netlingerinetlingeri.no | |||||||
| Netlingerinetlingeri.se |
07 · Company
The company behind SASS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SASS is a company based in Denmark, founded in 2004 according to LinkedIn, on a domain registered in July 1997. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 2004, per LinkedIn
- Domain registered
- 7 Jul 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sass.dk · Shopify · DKK
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SASS
What people ask Google about SASS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SASS legit?
According to Gravity by Benchr, SASS is a brand based in Denmark: its website has existed since July 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 9,141 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SASS reviews
Customers rate SASS 4.6 out of 5 on Trustpilot over 7,426 reviews, 383 of them in the last twelve months: 84% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SASS?
SASS is a Danish retailer specializing in lingerie, swimwear, and intimate apparel from both Danish and international brands. Gravity by Benchr classifies it under Clothing, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SASS prices: how much is it?
SASS' best seller, Balzaa - Long Shorts, sells DKK 169.00 on sass.dk. 100% of the catalogue is in stock. Gravity does not track prices daily: check sass.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SASS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SASS advertises on Facebook and Instagram and on Google, where its offers often run. Check sass.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SASS?
SASS sells on its own website, sass.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SASS?
Gravity by Benchr records a company based in Denmark, founded in 2004 according to LinkedIn, on a domain registered in 1997, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SASS doing well?
Yes. Gravity by Benchr estimates about 44,600 visits to sass.dk in September 2026, up 37% in a month and up 148% over three months. SASS ranks #166 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SASS use?
Gravity by Benchr identifies sass.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SASS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SASS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, SASS ranks #166 of 1,522 by estimated traffic. Its closest competitors on the same market are Wunderwear, Netlingeri, corseteriasingular.com, Netlingeri, Netlingeri. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SASS.