Brand page · Clothing · Denmark
Wunderwear: 30.6K visits a month, 7 active Meta ads, Gravity score 431.
Wunderwear — Wunderwear A/S is a Danish lingerie and underwear retailer offering a wide selection of lingerie, nightwear, swimwear, and socks for women with various bra sizes, featuring over 60 different brands across their stores. In September 2026 wunderwear.dk drew an estimated 30.6K visits, up 5% on the month before. It ranks #225 of 1,522 Clothing brands in Denmark and holds a 3.4 Trustpilot rating over 103 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wunderwear A/S is a Danish lingerie and underwear retailer offering a wide selection of lingerie, nightwear, swimwear, and socks for women with various bra sizes, featuring over 60 different brands across their stores.
01 · Traffic
How much traffic Wunderwear gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wunderwear drew an estimated 30.6K visits in September 2026, up 5% on the month before and down 11% over three months.
- Worldwide#258,248of 4.5M sites · Top 10%
- In Denmark#1,564of 21.4K sites · Top 10%
- Clothing, worldwide#24,495of 459,295 brands · Top 10%
- Clothing, Denmark#225of 1,522 brands · Top 20%
30.6K
estimated visits in September
1 mo ▲ +4.8%4 mo ▼ −11.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wunderwear.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wunderwear holds 3.4 out of 5 on Trustpilot over 103 reviews, 15 of them in the last twelve months: 47% of customers give five stars and 46% one star. That volume places Wunderwear in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Underwear Store Swimwear Store Lingerie Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wunderwear sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wunderwear sells on Shopify, 100% of its catalogue in stock. The best seller is Wunderwear gavekort, at DKK 200.00–DKK 3,000.00, followed by Swimwear - Wirefree Triangle Bikini Top - W079 MOCCA and MADISON - Full Cup Bra - DFO Deep Forest.
#1Wunderwear gavekortWunderwearDKK 200.00–DKK 3,000.00In stock
#2Swimwear - Wirefree Triangle Bikini Top - W079 MOCCAWunderwearDKK 229.00In stock
#3MADISON - Full Cup Bra - DFO Deep ForestWunderwearDKK 559.30In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wunderwear in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$74.77
- Currency
- DKK
04 · Ads
What Wunderwear is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wunderwear runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
Club WunderwearWunderwear21 Sept 2026image
Personlig rådgivning på Wunderwear.dk 💜 Shop lingeri, nattøj og strømper. Handler du online kan du afhente din forsendelse gratis i butik,Wunderwear1 Sept 2026video
WunderwearWunderwear31 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Wunderwear S.m.b.A.verified
Text ad20 Oct 2026Wunderwear S.m.b.A.verified
Text ad20 Oct 2026Wunderwear S.m.b.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wunderwear.
The creators who tag @wunderweardk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Wunderwear competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wunderwear among Clothing brands in Denmark. The closest is SASS, then Netlingeri, Netlingeri, Netlingeri, Netlingeri, Netlingeri.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SASSsass.dk | |||||||
| Netlingerinetlingeri.no | |||||||
| Netlingerinetlingeri.se | |||||||
| Netlingerinetlingeri.dk | |||||||
| Netlingerinetlingerie.nl | |||||||
| Netlingerinetlingerie.be |
07 · Company
The company behind Wunderwear.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wunderwear is a company based in Denmark, on a domain registered in January 1997. It employs about 51 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- Data not available
- Domain registered
- 31 Jan 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 51 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wunderwear.dk · Shopify · DKK
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wunderwear
What people ask Google about Wunderwear.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wunderwear a legit company?
According to Gravity by Benchr, Wunderwear is a brand based in Denmark: its website has existed since January 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 51 people on LinkedIn, it has 2,603 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wunderwear reviews
Customers rate Wunderwear 3.4 out of 5 on Trustpilot over 103 reviews, 15 of them in the last twelve months: 47% give five stars, 46% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wunderwear known for?
Wunderwear A/S is a Danish lingerie and underwear retailer offering a wide selection of lingerie, nightwear, swimwear, and socks for women with various bra sizes, featuring over 60 different brands across their stores. Gravity by Benchr classifies it under Clothing, with Lingerie making up 57% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Wunderwear expensive?
Wunderwear's best seller, Wunderwear gavekort, sells from DKK 200.00 to DKK 3,000.00 on wunderwear.dk. 100% of the catalogue is in stock. Gravity does not track prices daily: check wunderwear.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Wunderwear have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wunderwear advertises on Facebook and Instagram and on Google, where its offers often run. Check wunderwear.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wunderwear?
Wunderwear sells on its own website, wunderwear.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wunderwear?
Gravity by Benchr records a company based in Denmark, whose domain was registered in 1997, with 51 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wunderwear growing?
Not at the moment. Gravity by Benchr estimates about 30,600 visits to wunderwear.dk in September 2026, up 5% in a month and down 11% over three months. Wunderwear ranks #225 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wunderwear use?
Gravity by Benchr identifies wunderwear.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wunderwear spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wunderwear on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, Wunderwear ranks #225 of 1,522 by estimated traffic. Its closest competitors on the same market are SASS, Netlingeri, Netlingeri, Netlingeri, Netlingeri. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wunderwear.