Brand page · Clothing
SASS: 38.7k visits a month, 4 active Meta ads.
SASS — SASS is an online retailer specializing in lingerie and swimwear, offering over 50 international brands including Primadonna, Marie Jo, Triumph, and Aubade. In September 2026 sassbra.se drew an estimated 38.7k visits, up 80% on the month before. It ranks #113 of 1,542 Clothing brands and holds a 4.5 Trustpilot rating over 2,069 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
SASS is an online retailer specializing in lingerie and swimwear, offering over 50 international brands including Primadonna, Marie Jo, Triumph, and Aubade.
01 · Traffic
How much traffic SASS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SASS drew an estimated 38.7k visits in September 2026, up 80% on the month before and up 156% over three months.
- Worldwide#211,363of 4.5m sites · Top 5%
- In Sweden#1,588of 27.3k sites · Top 10%
- Clothing, worldwide#20,245of 459,295 brands · Top 5%
- Clothing, Sweden#113of 1,542 brands · Top 10%
38.7k
estimated visits in September
1 mo ▲ +80.2%4 mo ▲ +156.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SASS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SASS holds 4.5 out of 5 on Trustpilot over 2,069 reviews, 41 of them in the last twelve months: 81% of customers give five stars and 4% one star. That volume places SASS in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Underwear Store Lingerie Store Swimwear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SASS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SASS sells on Shopify, 100% of its catalogue in stock. The best seller is Balzaa - Long Shorts, at DKK 169.00, followed by Naturana - Minimizer U. Bøjle and Plaisir - Beate Plain Helskål.
#1Balzaa - Long ShortsSASSDKK 169.00In stock
#2Naturana - Minimizer U. BøjleSASSDKK 299.95In stock
#3Plaisir - Beate Plain HelskålSASSDKK 399.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SASS in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 1% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$74.91
- Currency
- DKK
04 · Ads
What SASS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SASS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (text).
Sassbra.seSassbra.se6 Oct 2026image
FÖRLÄNGD FÖDELSEDAG – 20% på alla nattkläder🎉Sassbra.se5 Oct 2026image
FÖRLÄNGD FÖDELSEDAG – 20% på alla nattkläder🎉Sassbra.se5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sass.dkverified
Text ad20 Oct 2026Sass.dkverified
Text ad20 Oct 2026Sass.dkverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SASS.
The creators who tag @sassbra_se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who SASS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SASS among Clothing brands. The closest is Lingerie Emma, then G Lingerie, Flikka, Inner Secrets, naughtyknickers.com, Esprit de la Femme.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lingerie Emmalingerieemma.com | |||||||
| G Lingerieglingerie.com.tr | |||||||
| Flikkaflikka.fi | |||||||
| Inner Secretsinnersecrets.co.za | |||||||
| naughtyknickers.comnaughtyknickers.com | |||||||
| Esprit de la Femmeespritdelafemme.com |
07 · Company
The company behind SASS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SASS is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sassbra.se · Shopify · DKK
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SASS
What people ask Google about SASS.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SASS a legit company?
According to Gravity by Benchr, SASS is a brand: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 476 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
SASS reviews
Customers rate SASS 4.5 out of 5 on Trustpilot over 2,069 reviews, 41 of them in the last twelve months: 81% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SASS sell?
SASS is an online retailer specializing in lingerie and swimwear, offering over 50 international brands including Primadonna, Marie Jo, Triumph, and Aubade. Gravity by Benchr classifies it under Clothing, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SASS expensive?
SASS' best seller, Balzaa - Long Shorts, sells DKK 169.00 on sassbra.se. 100% of the catalogue is in stock. Gravity does not track prices daily: check sassbra.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SASS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SASS advertises on Facebook and Instagram and on Google, where its offers often run. Check sassbra.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SASS?
SASS sells on its own website, sassbra.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Is SASS doing well?
Yes. Gravity by Benchr estimates about 38,700 visits to sassbra.se in September 2026, up 80% in a month and up 156% over three months. SASS ranks #113 of 1,542 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SASS use?
Gravity by Benchr identifies sassbra.se as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records.
What is SASS' ad budget?
Gravity by Benchr does not publish a spend figure for SASS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, SASS ranks #113 of 1,542 by estimated traffic. Its closest competitors on the same market are Lingerie Emma, G Lingerie, Flikka, Inner Secrets and naughtyknickers.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SASS.