Brand page · Pet Supplies · United States
Sassy Woof: 40K visits a month, 6 active Meta ads, Gravity score 628.
Sassy Woof — Sassy Woof is a woman-owned brand that sells stylish and affordable pet accessories including harnesses, collars, leashes, and apparel for dogs and cats. In September 2026 sassywoof.com drew an estimated 40K visits, down 12% on the month before. It ranks #299 of 7,399 Pet Supplies brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 276 peers: Pet Supplies brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sassy Woof is a woman-owned brand that sells stylish and affordable pet accessories including harnesses, collars, leashes, and apparel for dogs and cats.
01 · Traffic
How much traffic Sassy Woof gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sassy Woof drew an estimated 40K visits in September 2026, down 12% on the month before and down 18% over three months.
- Worldwide#205,732of 4.5M sites · Top 5%
- In United States#65,164of 1.2M sites · Top 10%
- Pet Supplies, worldwide#1,698of 52,845 brands · Top 5%
- Pet Supplies, United States#299of 7,399 brands · Top 5%
40K
estimated visits in September
1 mo ▼ −11.5%4 mo ▼ −18.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sassy Woof.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sassy Woof holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Pet Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sassy Woof sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sassy Woof sells on Shopify, 96% of its catalogue in stock. The best seller is Dog Collar - Dolce Rose, at US$19.99, followed by Dog Adjustable Harness - Blumond and Dog Reversible Harness - Dolce Rose.
#1Dog Collar - Dolce RoseSassy WoofUS$19.99In stock
#2Dog Adjustable Harness - BlumondSassy WoofUS$31.99In stock
#3Dog Reversible Harness - Dolce RoseSassy WoofUS$33.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sassy Woof in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 86% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$47.99
- Currency
- USD
04 · Ads
What Sassy Woof is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sassy Woof runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2024 (image, text).
Shop Winter CollectionsSassy Woof6 Oct 2026image
Sassy WoofSassy Woof5 Oct 2026image
Dog Trunk or TreatSassy Woof21 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sassy Woof LLCverified
Text ad20 Oct 2026Sassy Woof LLCverified
Text ad20 Oct 2026Sassy Woof LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sassy Woof.
The creators who tag @sassywoof on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sassywoof on Instagram, led by Monica Houston 💁🏻♀️ 2🐖 12🐕 1🐈⬛ (40.9K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMonica Houston 💁🏻♀️ 2🐖 12🐕 1🐈⬛@liberace_minipig_divadude · 🇺🇸 US | Fashion style luxury Creator | 40.9K | 0.5% | 18 | Tagged @sassywoof |
06 · Competitors according to Gravity
Who Sassy Woof competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sassy Woof among Pet Supplies brands in United States. The closest is Lucy, then 2 Hounds Design, Beast & Buckle, SurferCat, Wolfgang, Sloppy Chops Co..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lucylucyand.co | |||||||
| 2 Hounds Design2houndsdesign.com | |||||||
| Beast & Bucklebeastandbuckle.com | |||||||
| SurferCatsurfercat.com | |||||||
| Wolfgangwolfgangusa.com | |||||||
| Sloppy Chops Co.sloppychopsco.com |
07 · Company
The company behind Sassy Woof.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sassy Woof is a company based in Sterling, United States, founded in 2018 according to LinkedIn, on a domain registered in April 2018. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Sterling
- Founded
- 2018, per LinkedIn
- Domain registered
- 14 Apr 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sassywoof.com · Shopify · USD
- Catalogue
- 373 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sassy Woof
What people ask Google about Sassy Woof.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sassy Woof legit?
According to Gravity by Benchr, Sassy Woof is a brand based in Sterling, United States: its website has existed since April 2018, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 363,695 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Sassy Woof sell?
Sassy Woof is a woman-owned brand that sells stylish and affordable pet accessories including harnesses, collars, leashes, and apparel for dogs and cats. Gravity by Benchr classifies it under Pet Supplies, with Pet Collars & Harnesses making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Sassy Woof prices: how much is it?
Sassy Woof's best seller, Dog Collar - Dolce Rose, sells US$19.99 on sassywoof.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check sassywoof.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Sassy Woof discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sassy Woof advertises on Facebook and Instagram and on Google, where its offers often run. Check sassywoof.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sassy Woof?
Sassy Woof sells on its own website, sassywoof.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Sassy Woof?
Gravity by Benchr records a company based in Sterling, United States, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sassy Woof doing well?
Not at the moment. Gravity by Benchr estimates about 40,000 visits to sassywoof.com in September 2026, down 12% in a month and down 18% over three months. Sassy Woof ranks #299 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sassy Woof use?
Gravity by Benchr identifies sassywoof.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Sassy Woof's ad budget?
Gravity by Benchr does not publish a spend figure for Sassy Woof on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, Sassy Woof ranks #299 of 7,399 by estimated traffic. Its closest competitors on the same market are Lucy, 2 Hounds Design, Beast & Buckle, SurferCat, Wolfgang. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sassy Woof.