Brand page · Personal Care · France
Savonnerie Fer à Cheval: 41.6K visits a month, 19 active Meta ads, Gravity score 611.
Savonnerie Fer à Cheval — Fer à Cheval is a French soap manufacturer that produces authentic Marseille soap and black soap, as well as various cleaning and cosmetic products for home and personal care. In September 2026 savon-de-marseille.com drew an estimated 41.6K visits, down 25% on the month before. It ranks #162 of 3,383 Personal Care brands in France.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 166 peers: Personal Care brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fer à Cheval is a French soap manufacturer that produces authentic Marseille soap and black soap, as well as various cleaning and cosmetic products for home and personal care.
01 · Traffic
How much traffic Savonnerie Fer à Cheval gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Savonnerie Fer à Cheval drew an estimated 41.6K visits in September 2026, down 25% on the month before and up 43% over three months.
- Worldwide#199,064of 4.5M sites · Top 5%
- In France#6,997of 166K sites · Top 5%
- Personal Care, worldwide#10,157of 215,119 brands · Top 5%
- Personal Care, France#162of 3,383 brands · Top 5%
41.6K
estimated visits in September
1 mo ▼ −24.7%4 mo ▲ +42.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Savonnerie Fer à Cheval.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Savonnerie Fer à Cheval holds 3.2 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Savonnerie Fer à Cheval sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Savonnerie Fer à Cheval sells on Shopify, 82% of its catalogue in stock. The best seller is Lessive Liquide Concentrée 2L, at €20.55, followed by Savon de Marseille Cube Pur Olive 300g and Liquide Vaisselle 2L.
#1Lessive Liquide Concentrée 2LSavonnerie Fer à Cheval€20.55In stock
#2Savon de Marseille Cube Pur Olive 300gSavonnerie Fer à Cheval€4.95In stock
#3Liquide Vaisselle 2LSavonnerie Fer à Cheval€20.89In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Savonnerie Fer à Cheval in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 95% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$21.22
- Currency
- EUR
04 · Ads
What Savonnerie Fer à Cheval is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Savonnerie Fer à Cheval runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Visitez le site de la savonnerieSavonnerie Fer à Cheval4 Oct 2026video
Le Savon de MarseilleSavonnerie Fer à Cheval10 Sept 2026video
SAVON DE MARSEILLE PERSONNALISÉSSavonnerie Fer à Cheval6 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026NCDSMverified
Text ad20 Oct 2026NCDSMverified
Image ad20 Oct 2026NCDSMverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Savonnerie Fer à Cheval.
The creators who tag @savonnerieferacheval on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @savonnerieferacheval on Instagram, led by Droguerie Asnières (10.2K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDroguerie Asnières@droguerie_asnieres · 🇫🇷 FR | Decoration garden diy Creator | 10.2K | 0.0% | 1 | Tagged @savonnerieferacheval |
06 · Competitors according to Gravity
Who Savonnerie Fer à Cheval competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Savonnerie Fer à Cheval among Personal Care brands in France. The closest is Rampal Latour, then Molinard, Senza Nature, Najel, Clémence & Vivien, La Maison du Savon de Marseille.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rampal Latourrampal-latour.fr | |||||||
| Molinardmolinard.com | |||||||
| Senza Naturesenza-nature.fr | |||||||
| Najelnajel.net | |||||||
| Clémence & Vivienclemenceetvivien.com | |||||||
| La Maison du Savon de Marseillemaison-du-savon-de-marseille.fr |
07 · Company
The company behind Savonnerie Fer à Cheval.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Savonnerie Fer à Cheval is a company based in Marseille, France, founded in 1856 according to LinkedIn, on a domain registered in September 1997. It employs about 40 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Marseille
- Founded
- 1856, per LinkedIn
- Domain registered
- 23 Sept 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 40 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- savon-de-marseille.com · Shopify · EUR
- Catalogue
- 41 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Savonnerie Fer à Cheval
What people ask Google about Savonnerie Fer à Cheval.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Savonnerie Fer à Cheval legit?
According to Gravity by Benchr, Savonnerie Fer à Cheval is a brand based in Marseille, France: its website has existed since September 1997, it sells on a Shopify store, it employs 40 people on LinkedIn, it has 43,058 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Savonnerie Fer à Cheval known for?
Fer à Cheval is a French soap manufacturer that produces authentic Marseille soap and black soap, as well as various cleaning and cosmetic products for home and personal care. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Savonnerie Fer à Cheval expensive?
Savonnerie Fer à Cheval's best seller, Lessive Liquide Concentrée 2L, sells €20.55 on savon-de-marseille.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check savon-de-marseille.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Savonnerie Fer à Cheval promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Savonnerie Fer à Cheval advertises on Facebook and Instagram and on Google, where its offers often run. Check savon-de-marseille.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Savonnerie Fer à Cheval?
Savonnerie Fer à Cheval sells on its own website, savon-de-marseille.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Savonnerie Fer à Cheval?
Gravity by Benchr records a company based in Marseille, France, founded in 1856 according to LinkedIn, on a domain registered in 1997, with 40 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Savonnerie Fer à Cheval growing?
Yes. Gravity by Benchr estimates about 41,600 visits to savon-de-marseille.com in September 2026, down 25% in a month and up 43% over three months. Savonnerie Fer à Cheval ranks #162 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Savonnerie Fer à Cheval use?
Gravity by Benchr identifies savon-de-marseille.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Savonnerie Fer à Cheval's ad budget?
Gravity by Benchr does not publish a spend figure for Savonnerie Fer à Cheval on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, Savonnerie Fer à Cheval ranks #162 of 3,383 by estimated traffic. Its closest competitors on the same market are Rampal Latour, Molinard, Senza Nature, Najel, Clémence & Vivien. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Savonnerie Fer à Cheval. Version française.