Brand page · Clothing · Canada
SAXX: 203K visits a month, 501 active Meta ads, Gravity score 555.
SAXX — SAXX Underwear Canada is a company that sells men's underwear with a patented internal ballpark pouch design for superior comfort. In September 2026 saxxunderwear.ca drew an estimated 203K visits, down 5% on the month before. It ranks #89 of 10,239 Clothing brands in Canada and holds a 1.8 Trustpilot rating over 91 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 141 peers: Clothing brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SAXX Underwear Canada is a company that sells men's underwear with a patented internal ballpark pouch design for superior comfort.
01 · Traffic
How much traffic SAXX gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SAXX drew an estimated 203K visits in September 2026, down 5% on the month before and up 2% over three months.
- Worldwide#51,889of 4.5M sites · Top 5%
- In Canada#925of 104K sites · Top 1%
- Clothing, worldwide#4,732of 459,295 brands · Top 5%
- Clothing, Canada#89of 10,239 brands · Top 1%
203K
estimated visits in September
1 mo ▼ −5.4%4 mo ▲ +2.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SAXX.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SAXX holds 1.8 out of 5 on Trustpilot over 91 reviews, 35 of them in the last twelve months: 13% of customers give five stars and 73% one star. That volume places SAXX in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Underwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SAXX sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SAXX sells on Shopify, 58% of its catalogue in stock. The best seller is Onward Checkout+, at CA$1.35–CA$193.20, followed by Ultra Super Soft (3 Pack) and Daytripper Comfort Stretch (2 Pack).
#1Onward Checkout+SAXXCA$1.35–CA$193.20In stock
#2Ultra Super Soft (3 Pack)SAXXCA$103.00In stock
#3Daytripper Comfort Stretch (2 Pack)SAXXCA$58.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SAXX in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 87% of the catalogue
- In stock
- 58%
- Upper price quartile
- US$49.08
- Currency
- CAD
04 · Ads
What SAXX is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SAXX runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since November 2023 (image, text, video).
Daytripper Comfort StretchSAXX Underwear7 Oct 2026image
Ultra Super Soft (3 Pack)SAXX Underwear7 Oct 2026image
Up to 40% off past season styles.SAXX Underwear6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SAXX Underwear Co. Ltdverified
Text ad20 Oct 2026SAXX Underwear Co. Ltdverified
Text ad20 Oct 2026SAXX Underwear Co. Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SAXX.
The creators who tag @saxxunderwear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @saxxunderwear on Instagram, led by LIZBELL AGENCY CANADA (25K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLIZBELL AGENCY CANADA@lizbellagency · 🇨🇦 CA | Fashion style luxury Creator | 25K | 0.1% | 3 | Tagged @saxxunderwear |
06 · Competitors according to Gravity
Who SAXX competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SAXX among Clothing brands in Canada. The closest is boxmenswear, then Mr Saker, internationaljock.com, Nads, INDERWEAR, aussieBum.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| boxmenswearboxmenswear.com | |||||||
| Mr Sakermrsaker.com | |||||||
| internationaljock.cominternationaljock.com | |||||||
| Nadsnadsunder.com | |||||||
| INDERWEARinderwear.com | |||||||
| aussieBumaussiebum.com |
07 · Company
The company behind SAXX.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SAXX is a company based in Vancouver, Canada, founded in 2006 according to LinkedIn, on a domain registered in November 2016. It employs about 192 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Vancouver
- Founded
- 2006, per LinkedIn
- Domain registered
- 14 Nov 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 192 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- saxxunderwear.ca · Shopify · CAD
- Catalogue
- 331 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SAXX
What people ask Google about SAXX.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SAXX legit or a scam?
According to Gravity by Benchr, SAXX is a brand based in Vancouver, Canada: its website has existed since November 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 192 people on LinkedIn, it has 200,673 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SAXX reviews
Customers rate SAXX 1.8 out of 5 on Trustpilot over 91 reviews, 35 of them in the last twelve months: 13% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SAXX?
SAXX Underwear Canada is a company that sells men's underwear with a patented internal ballpark pouch design for superior comfort. Gravity by Benchr classifies it under Clothing, with Men's Undergarments making up 68% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SAXX expensive?
SAXX's best seller, Onward Checkout+, sells from CA$1.35 to CA$193.20 on saxxunderwear.ca. 58% of the catalogue is in stock. Gravity does not track prices daily: check saxxunderwear.ca before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a SAXX discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SAXX advertises on Facebook and Instagram and on Google, where its offers often run. Check saxxunderwear.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SAXX?
SAXX sells on its own website, saxxunderwear.ca, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SAXX?
Gravity by Benchr records a company based in Vancouver, Canada, founded in 2006 according to LinkedIn, on a domain registered in 2016, with 192 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SAXX doing well?
Yes. Gravity by Benchr estimates about 202,600 visits to saxxunderwear.ca in September 2026, down 5% in a month and up 2% over three months. SAXX ranks #89 of 10,239 Clothing brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SAXX use?
Gravity by Benchr identifies saxxunderwear.ca as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SAXX's ad budget?
Gravity by Benchr does not publish a spend figure for SAXX on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Canada?
Among Clothing brands in Canada in the Gravity by Benchr index, SAXX ranks #89 of 10,239 by estimated traffic. Its closest competitors on the same market are boxmenswear, Mr Saker, internationaljock.com, Nads, INDERWEAR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SAXX.