Brand page · General Office Supplies · Italy
SayPaper: 61.8k visits a month, 25 active Meta ads, Gravity score 677.
SayPaper — SayPaper is a stationery and accessories shop that offers curated products from the best European, Nordic and Japanese brands. In September 2026 saypaper.it drew an estimated 61.8k visits, up 14% on the month before. It ranks #6 of 114 General Office Supplies brands in Italy.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: General Office Supplies brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SayPaper is a stationery and accessories shop that offers curated products from the best European, Nordic and Japanese brands.
01 · Traffic
How much traffic SayPaper gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SayPaper drew an estimated 61.8k visits in September 2026, up 14% on the month before and up 129% over three months.
- Worldwide#141,782of 4.5m sites · Top 5%
- In Italy#3,364of 138k sites · Top 5%
- General Office Supplies, worldwide#360of 19,660 brands · Top 5%
- General Office Supplies, Italy#6of 114 brands · Top 10%
61.8k
estimated visits in September
1 mo ▲ +13.9%4 mo ▲ +128.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SayPaper.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SayPaper holds 3.9 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 75% of customers give five stars and 25% one star.
Stationery Manufacturer Stationery Store Pen Store Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SayPaper sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SayPaper sells on Shopify, 86% of its catalogue in stock. The best seller is Saypaper Elastic Pen Holder, at €7.90, followed by Le Pen - Fineliner and Days pen.
#1Saypaper Elastic Pen HolderSayPaper€7.90In stock
#2Le Pen - FinelinerSayPaper€3.90In stock
#3Days penSayPaper€9.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SayPaper in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 49% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$29.01
- Currency
- EUR
04 · Ads
What SayPaper is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SayPaper runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
SayPaperSayPaper3 Oct 2026image
default_collection_headlineSayPaper23 Sept 2026image
Entra nel mondo Saypaper: agende, quaderni, penne, stickers, decorazioni e idee regalo originali. 👉 Seguici e lasciati ispirare!SayPaper22 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026volare sas di vola cecilia e marcoverified
Text ad20 Oct 2026volare sas di vola cecilia e marcoverified
Text ad20 Oct 2026volare sas di vola cecilia e marcoverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SayPaper.
The creators who tag @saypaper.it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @saypaper.it on Instagram, led by Daniela Celli (23k followers, 5.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDaniela Celli@ilbookclubdeiviaggiatori · 🇮🇹 IT | History culture education Creator | 23k | 5.8% | 1 | Tagged @saypaper.it |
06 · Competitors according to Gravity
Who SayPaper competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SayPaper among General Office Supplies brands in Italy. The closest is Bragiola, then Buffetti, Giustacchini, La Papelaria, Putinki, NOMADO Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bragiolabragiola.it | |||||||
| Buffettibuffetti.it | |||||||
| Giustacchininegozi.giustacchini.it | |||||||
| La Papelariapapelaria.cl | |||||||
| Putinkiputinki.fi | |||||||
| NOMADO Storenomadostore.com |
07 · Company
The company behind SayPaper.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SayPaper is a company based in Pinerolo, Italy, on a domain registered in August 2020.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Pinerolo
- Founded
- Data not available
- Domain registered
- 28 Aug 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- saypaper.it · Shopify · EUR
- Catalogue
- 290 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SayPaper
What people ask Google about SayPaper.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SayPaper a legit company?
According to Gravity by Benchr, SayPaper is a brand based in Pinerolo, Italy: its website has existed since August 2020, it sells on a Shopify store, it has 66,104 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is SayPaper?
SayPaper is a stationery and accessories shop that offers curated products from the best European, Nordic and Japanese brands. Gravity by Benchr classifies it under General Office Supplies, with Paper Products making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SayPaper prices: how much is it?
SayPaper's best seller, Saypaper Elastic Pen Holder, sells €7.90 on saypaper.it. 86% of the catalogue is in stock. Gravity does not track prices daily: check saypaper.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SayPaper have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SayPaper advertises on Facebook and Instagram and on Google, where its offers often run. Check saypaper.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SayPaper?
SayPaper sells on its own website, saypaper.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SayPaper?
Gravity by Benchr records a company based in Pinerolo, Italy, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SayPaper doing well?
Yes. Gravity by Benchr estimates about 61,800 visits to saypaper.it in September 2026, up 14% in a month and up 129% over three months. SayPaper ranks #6 of 114 General Office Supplies brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SayPaper use?
Gravity by Benchr identifies saypaper.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SayPaper's ad budget?
Gravity by Benchr does not publish a spend figure for SayPaper on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest General Office Supplies brands in Italy?
Among General Office Supplies brands in Italy in the Gravity by Benchr index, SayPaper ranks #6 of 114 by estimated traffic. Its closest competitors on the same market are Bragiola, Buffetti, Giustacchini, La Papelaria and Putinki. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SayPaper.