Brand page · Office Instruments · India
SCOOBOO: 393k visits a month, 6 active Meta ads.
SCOOBOO — SCOOBOO is an online stationery store that sells art supplies, craft materials, and desk tools. It offers a curated selection of over 20,000+ stationery products from more than 200 global and national brands. In September 2026 scooboo.in drew an estimated 393k visits, down 15% on the month before. It ranks #2 of 92 Office Instruments brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
SCOOBOO is an online stationery store that sells art supplies, craft materials, and desk tools. It offers a curated selection of over 20,000+ stationery products from more than 200 global and national brands.
01 · Traffic
How much traffic SCOOBOO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SCOOBOO drew an estimated 393k visits in September 2026, down 15% on the month before and down 13% over three months.
- Worldwide#30,190of 4.5m sites · Top 1%
- In India#1,598of 164k sites · Top 1%
- Office Instruments, worldwide#19of 5,820 brands · Top 1%
- Office Instruments, India#2of 92 brands · Top 5%
393k
estimated visits in September
1 mo ▼ −15.2%4 mo ▼ −13.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SCOOBOO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SCOOBOO holds 2.6 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 17% of customers give five stars and 67% one star.
Stationery Store Custom Label Printer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SCOOBOO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SCOOBOO sells on Shopify, 68% of its catalogue in stock. The best seller is Kaco Pure Macaron 0.5mm Gel Pen Set, at ₹403.75, followed by Kaco Pure Gel Pen Set and Kaco Tecflow Roller Ball Pen Set.
#1Kaco Pure Macaron 0.5mm Gel Pen SetSCOOBOO₹403.75In stock
#2Kaco Pure Gel Pen SetSCOOBOO₹425.00–₹850.00In stock
#3Kaco Tecflow Roller Ball Pen SetSCOOBOO₹700.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SCOOBOO in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 50% of the catalogue
- In stock
- 68%
- Upper price quartile
- US$17.82
- Currency
- INR
04 · Ads
What SCOOBOO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SCOOBOO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
Premium Picks Up To 40% OFFScooboo.in6 Oct 2026image
Premium Picks Up To 40% OFFScooboo.in6 Oct 2026image
Want the link? Comment “link” and we’re sending it to your DMs! Smooth like butter, fast like your thoughts 🖊️✨ Meet the Kaco Techflow RolleScooboo.in6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026HOKO PRODUCTS LLPverified
Text ad20 Oct 2026HOKO PRODUCTS LLPverified
Text ad20 Oct 2026HOKO PRODUCTS LLPverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SCOOBOO.
The creators who tag @scooboo.in on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @scooboo.in on Instagram, led by Tuhita | Gouache, Acrylics (60.2k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTuhita | Gouache, Acrylics@art_by_tuhii · INTL | Photography visual arts Creator | 60.2k | 0.2% | 5 | Tagged @scooboo.in |
06 · Competitors according to Gravity
Who SCOOBOO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SCOOBOO among Office Instruments brands in India. The closest is PaperConcept, then penstore.se, TTpen, hakikatkirtasiye.com, Faber-Castell Group, Thiên Long Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PaperConceptpaperconcept.pl | |||||||
| penstore.sepenstore.se | |||||||
| TTpenttpen.com | |||||||
| hakikatkirtasiye.comhakikatkirtasiye.com | |||||||
| Faber-Castell Groupfaber-castell.com | |||||||
| Thiên Long Shopthienlong.vn |
07 · Company
The company behind SCOOBOO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SCOOBOO is a company based in CHANDIGARH, India, founded in 2016 according to LinkedIn, on a domain registered in November 2016. It employs about 30 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · CHANDIGARH
- Founded
- 2016, per LinkedIn
- Domain registered
- 16 Nov 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- scooboo.in · Shopify · INR
- Catalogue
- 942 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SCOOBOO
What people ask Google about SCOOBOO.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SCOOBOO legit?
According to Gravity by Benchr, SCOOBOO is a brand based in CHANDIGARH, India: its website has existed since November 2016, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 200,997 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does SCOOBOO sell?
SCOOBOO is an online stationery store that sells art supplies, craft materials, and desk tools. It offers a curated selection of over 20,000+ stationery products from more than 200 global and national brands. Gravity by Benchr classifies it under Office Instruments, with Writing & Drawing Instruments making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SCOOBOO cost?
SCOOBOO's best seller, Kaco Pure Macaron 0.5mm Gel Pen Set, sells ₹403.75 on scooboo.in. 68% of the catalogue is in stock. Gravity does not track prices daily: check scooboo.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SCOOBOO promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SCOOBOO advertises on Facebook and Instagram and on Google, where its offers often run. Check scooboo.in for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SCOOBOO?
SCOOBOO sells on its own website, scooboo.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns SCOOBOO?
Gravity by Benchr records a company based in CHANDIGARH, India, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is SCOOBOO growing?
Not at the moment. Gravity by Benchr estimates about 393,400 visits to scooboo.in in September 2026, down 15% in a month and down 13% over three months. SCOOBOO ranks #2 of 92 Office Instruments brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SCOOBOO use?
Gravity by Benchr identifies scooboo.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records.
What is SCOOBOO's ad budget?
Gravity by Benchr does not publish a spend figure for SCOOBOO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Instruments brands in India?
Among Office Instruments brands in India in the Gravity by Benchr index, SCOOBOO ranks #2 of 92 by estimated traffic. Its closest competitors on the same market are PaperConcept, penstore.se, TTpen, hakikatkirtasiye.com and Faber-Castell Group. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SCOOBOO.