Brand page · Beds & Accessories · Australia
Sealy Australia: 83.3k visits a month, 100 active Meta ads, Gravity score 595.
Sealy Australia — Sealy of Australia is a market-leading manufacturer of premium sleeping solutions including mattresses and beds, providing comfort and body support backed by orthopaedic research. In September 2026 sealy.com.au drew an estimated 83.3k visits, down 5% on the month before. It ranks #18 of 277 Beds & Accessories brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Beds & Accessories brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sealy of Australia is a market-leading manufacturer of premium sleeping solutions including mattresses and beds, providing comfort and body support backed by orthopaedic research.
01 · Traffic
How much traffic Sealy Australia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sealy Australia drew an estimated 83.3k visits in September 2026, down 5% on the month before and down 22% over three months.
- Worldwide#109,661of 4.5m sites · Top 5%
- In Australia#2,480of 105k sites · Top 5%
- Beds & Accessories, worldwide#384of 14,534 brands · Top 5%
- Beds & Accessories, Australia#18of 277 brands · Top 10%
83.3k
estimated visits in September
1 mo ▼ −5.3%4 mo ▼ −22.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sealy Australia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sealy Australia holds 2.3 out of 5 on Trustpilot over 7 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sealy Australia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sealy Australia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sealy Australia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sealy Australia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sealy Australia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Sealy Posturepedic Acclaim RangeSealy Australia3 Oct 2026image
Meet Fred: Production Supervisor in Mattress Build! 👋 For nearly 10 years, Fred has been at the heart of our mattress build team, keeping tSealy Australia13 Sept 2026video
Where spinal surgery meets biomechanics! 🩻 Adjunct Professor Robert Labrom brings a powerful combination of clinical and biomechanical expeSealy Australia13 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Madad Pty Ltdverified
Text ad21 Oct 2026Madad Pty Ltdverified
Text ad21 Oct 2026Madad Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sealy Australia.
The creators who tag @sealyaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sealy Australia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sealy Australia among Beds & Accessories brands in Australia. The closest is leroidumatelas.fr, then Sleep EZ, BedTime, mediastrom.com, Evergreen Web, Urban Mattress.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| leroidumatelas.frleroidumatelas.fr | |||||||
| Sleep EZsleepez.com | |||||||
| BedTimebedtime.com.ar | |||||||
| mediastrom.commediastrom.com | |||||||
| Evergreen Webevergreenweb.it | |||||||
| Urban Mattressurbanmattress.com |
07 · Company
The company behind Sealy Australia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sealy Australia is a company based in Australia, founded in 1923 according to LinkedIn. It employs about 167 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1923, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 167 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sealy.com.au · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sealy Australia
What people ask Google about Sealy Australia.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sealy Australia legit or a scam?
According to Gravity by Benchr, Sealy Australia is a brand based in Australia: its Trustpilot profile is claimed by the brand, it sells on a Wordpress store, it employs 167 people on LinkedIn, it has 5,251 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Sealy Australia?
Sealy of Australia is a market-leading manufacturer of premium sleeping solutions including mattresses and beds, providing comfort and body support backed by orthopaedic research. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
Sealy Australia promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sealy Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check sealy.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sealy Australia?
Sealy Australia sells on its own website, sealy.com.au, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sealy Australia?
Gravity by Benchr records a company based in Australia, founded in 1923 according to LinkedIn, with 167 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sealy Australia growing?
Not at the moment. Gravity by Benchr estimates about 83,300 visits to sealy.com.au in September 2026, down 5% in a month and down 22% over three months. Sealy Australia ranks #18 of 277 Beds & Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sealy Australia use?
Gravity by Benchr identifies sealy.com.au as a Wordpress store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Sealy Australia's ad budget?
Gravity by Benchr does not publish a spend figure for Sealy Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in Australia?
Among Beds & Accessories brands in Australia in the Gravity by Benchr index, Sealy Australia ranks #18 of 277 by estimated traffic. Its closest competitors on the same market are leroidumatelas.fr, Sleep EZ, BedTime, mediastrom.com and Evergreen Web. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sealy Australia.