Brand page · Food Items · Switzerland

Secend Top 5% worldwide Top 5% in Switzerland Top 1% in Food Items Top 5% in Food Items in Switzerland
secend.ch·🇨🇭 Spreitenbach, Switzerland· Shopify

Secend: 106k visits a month, 181 active Meta ads, Gravity score 680.

Secend — Secend.ch is an online shop for rescued food and cosmetics. It sells food products with short shelf lives that don't make it to regular retail at discounts of up to 80%. In September 2026 secend.ch drew an estimated 106k visits, up 17% on the month before. It ranks #9 of 464 Food Items brands in Switzerland and holds a 3.1 Trustpilot rating over 27 reviews.

secend.ch@secend.ch 41.5kLinkedIn 272Trustpilot 3.1Meta Ad Library 181

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
106k
+17% vs. August 2026
Instagram followers
41.5k
446 posts · @secend.ch
Trustpilot
3.1
27 reviews · 9 in 12 months
Meta ads
181
active
Products
97%
in stock · 47 collections
Rank in Switzerland
#9
of 464 in Food Items
LinkedIn
272
followers · 3 employees
Earned media value
€50.5
per month, Instagram

Gravity score

680/ 1000 · 6 of 10 indicators rated
Brand Power625
Momentum775
Performance639

Percentiles within 7 peers: Food Items brands in Switzerland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Secend.ch is an online shop for rescued food and cosmetics. It sells food products with short shelf lives that don't make it to regular retail at discounts of up to 80%.

01 · Traffic

How much traffic Secend gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Secend drew an estimated 106k visits in September 2026, up 17% on the month before and up 57% over three months.

  • Worldwide#89,130of 4.5m sites · Top 5%
  • In Switzerland#390of 26.5k sites · Top 5%
  • Food Items, worldwide#2,274of 260,714 brands · Top 1%
  • Food Items, Switzerland#9of 464 brands · Top 5%
Monthly visitssource Sept 2026

106k

estimated visits in September

1 mo ▲ +16.9%4 mo ▲ +57.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Secend.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Secend holds 3.1 out of 5 on Trustpilot over 27 reviews, 9 of them in the last twelve months: 56% of customers give five stars and 15% one star. That volume places Secend in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.

Trustpilotread 20 Oct 2026
3.1TrustScore · 27 reviews · 9 in 12 months
Top 50% review volumeTop 50% rating quality
5 ★56%
4 ★7%
3 ★15%
2 ★7%
1 ★15%

Supermarket Grocery Store Discount Supermarket

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Secend sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Secend sells on Shopify, 97% of its catalogue in stock. The best seller is Rescue box, at CHF 30.00, followed by Snack box and Diced pelati 395g.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Food Items78%
Cosmetics8%
Alcoholic Beverages3%
Condiments & Sauces1%

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items82%
Personal Care8%
Health Care5%
Beverages4%
Kitchen & Dining0%

The dominant category places Secend in its comparison group.

Prices and ratingsstore data
Average rating
4.76 / 5
Rated products
31% of the catalogue
In stock
97%
Upper price quartile
US$15.52
Currency
CHF

05 · Influencers

Who talks about Secend.

The creators who tag @secend.ch on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @secend.ch on Instagram, led by Angeline Suppiger (34.7k followers, 0.5% engagement).

Influencersaccounts tagging @secend.ch · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAngeline Suppiger@angelinesuppiger · INTLFashion style luxury Creator34.7k0.5%1Tagged @secend.ch
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Secend competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Secend among Food Items brands in Switzerland. The closest is Dawayo, then Pouchland, Drachenfrucht, Loja Japonesa Goyo-Ya, tobu-online.jp, lazyacres.com.

CompetitorsFood Items · Switzerland · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Dawayodawayo.de
Pouchlandpouchland.com
Drachenfruchtdrachenfrucht.de
Loja Japonesa Goyo-Yagoyoya.pt
tobu-online.jptobu-online.jp
lazyacres.comlazyacres.com
Competitors Gravity finds for Secend. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Secend with Dawayo

07 · Company

The company behind Secend.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Secend is a company based in Spreitenbach, Switzerland, founded in 2021 according to LinkedIn. It employs about 3 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇨🇭 Switzerland · Spreitenbach
Founded
2021, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
3 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
secend.ch · Shopify · CHF
Catalogue
47 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Secend

What people ask Google about Secend.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Secend legit?

According to Gravity by Benchr, Secend is a brand based in Spreitenbach, Switzerland: it sells on a Shopify store, it employs 3 people on LinkedIn, it has 41,540 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Secend reviews: is it worth it?

Customers rate Secend 3.1 out of 5 on Trustpilot over 27 reviews, 9 of them in the last twelve months: 56% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Secend?

Secend.ch is an online shop for rescued food and cosmetics. It sells food products with short shelf lives that don't make it to regular retail at discounts of up to 80%. Gravity by Benchr classifies it under Food Items, with Food Items making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Secend cost?

Secend's best seller, Rescue box, sells CHF 30.00 on secend.ch. 97% of the catalogue is in stock. Gravity does not track prices daily: check secend.ch before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Secend discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Secend advertises on Facebook and Instagram, where its offers often run. Check secend.ch for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Secend?

Secend sells on its own website, secend.ch, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Secend?

Gravity by Benchr records a company based in Spreitenbach, Switzerland, founded in 2021 according to LinkedIn, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Secend doing well?

Yes. Gravity by Benchr estimates about 106,200 visits to secend.ch in September 2026, up 17% in a month and up 57% over three months. Secend ranks #9 of 464 Food Items brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Secend use?

Gravity by Benchr identifies secend.ch as a Shopify store (standard plan, not Shopify Plus), selling in CHF. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Secend spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Secend on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in Switzerland?

Among Food Items brands in Switzerland in the Gravity by Benchr index, Secend ranks #9 of 464 by estimated traffic. Its closest competitors on the same market are Dawayo, Pouchland, Drachenfrucht, Loja Japonesa Goyo-Ya and tobu-online.jp. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Secend.