Brand page · Communications · Canada
SecondCell: 66.5k visits a month, 5 active Meta ads, Gravity score 665.
SecondCell — SecondCell is a Canadian online store that sells used and refurbished mobile phones, giving them a second life after inspection and necessary repairs. In September 2026 secondcell.ca drew an estimated 66.5k visits, down 14% on the month before. It ranks #15 of 350 Communications brands in Canada.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Communications brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SecondCell is a Canadian online store that sells used and refurbished mobile phones, giving them a second life after inspection and necessary repairs.
01 · Traffic
How much traffic SecondCell gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SecondCell drew an estimated 66.5k visits in September 2026, down 14% on the month before and up 47% over three months.
- Worldwide#133,141of 4.5m sites · Top 5%
- In Canada#2,410of 104k sites · Top 5%
- Communications, worldwide#1,340of 22,823 brands · Top 10%
- Communications, Canada#15of 350 brands · Top 5%
66.5k
estimated visits in September
1 mo ▼ −13.5%4 mo ▲ +47.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SecondCell.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SecondCell holds 3.3 out of 5 on Trustpilot over 6 reviews: 17% of customers give five stars and 17% one star.
Cell Phone Recycling and Unlocking Service Cell Phone Accessory Store Mobile Phone Repair Shop Cell Phone Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SecondCell sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SecondCell sells on Shopify, 8% of its catalogue in stock. The best seller is Tempered glass (Installation included), at CA$13.99, followed by Transparent protective case (iPhone) and iPhone 7 Black 32gb 8/10.
#1Tempered glass (Installation included)SecondCellCA$13.99In stock
#2Transparent protective case (iPhone)SecondCellCA$13.99In stock
#3iPhone 7 Black 32gb 8/10SecondCellCA$142.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SecondCell in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 7% of the catalogue
- In stock
- 8%
- Upper price quartile
- US$403.15
- Currency
- CAD
04 · Ads
What SecondCell is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SecondCell runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
Jusqu'à 50% sur tout!SecondCell12 Oct 2026image
Jusqu'à 50% sur tout!SecondCell12 Oct 2026image
Jusqu'à 50% de rabais sur toutSecondCell12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 20269354-7180 QUÉBEC INCverified
Image ad21 Oct 20269354-7180 QUÉBEC INCverified
Text ad21 Oct 20269354-7180 QUÉBEC INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SecondCell.
The creators who tag @secondcell.ca on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who SecondCell competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SecondCell among Communications brands in Canada. The closest is Mobify Mobiles, then Mobile Klinik, Achetetoncell - Buyyourcellphone, canadatechco.com, Need A Phone, Top notch.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mobify Mobilesmobifymobiles.ca | |||||||
| Mobile Klinikshop.mobileklinik.ca | |||||||
| Achetetoncell - Buyyourcellphoneachetetoncell.com | |||||||
| canadatechco.comcanadatechco.com | |||||||
| Need A Phoneneed-a-phone.ca | |||||||
| Top notchshoptopnotch.ca |
07 · Company
The company behind SecondCell.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SecondCell is a company based in Saint-Jean-sur-Richelieu, Canada, founded in 2017 according to LinkedIn, on a domain registered in February 2017. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Saint-Jean-sur-Richelieu
- Founded
- 2017, per LinkedIn
- Domain registered
- 14 Feb 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- secondcell.ca · Shopify · CAD
- Catalogue
- 23 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SecondCell
What people ask Google about SecondCell.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SecondCell a legit company?
According to Gravity by Benchr, SecondCell is a brand based in Saint-Jean-sur-Richelieu, Canada: its website has existed since February 2017, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 4 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is SecondCell known for?
SecondCell is a Canadian online store that sells used and refurbished mobile phones, giving them a second life after inspection and necessary repairs. Gravity by Benchr classifies it under Communications, with Telephony making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SecondCell prices: how much is it?
SecondCell's best seller, Tempered glass (Installation included), sells CA$13.99 on secondcell.ca. 8% of the catalogue is in stock. Gravity does not track prices daily: check secondcell.ca before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SecondCell promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SecondCell advertises on Facebook and Instagram and on Google, where its offers often run. Check secondcell.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SecondCell?
SecondCell sells on its own website, secondcell.ca, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SecondCell?
Gravity by Benchr records a company based in Saint-Jean-sur-Richelieu, Canada, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SecondCell growing?
Yes. Gravity by Benchr estimates about 66,500 visits to secondcell.ca in September 2026, down 14% in a month and up 47% over three months. SecondCell ranks #15 of 350 Communications brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SecondCell use?
Gravity by Benchr identifies secondcell.ca as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SecondCell spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SecondCell on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands in Canada?
Among Communications brands in Canada in the Gravity by Benchr index, SecondCell ranks #15 of 350 by estimated traffic. Its closest competitors on the same market are Mobify Mobiles, Mobile Klinik, Achetetoncell - Buyyourcellphone, canadatechco.com and Need A Phone. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SecondCell.