Brand page · Beverages · Canada
Second Cup: 96.1k visits a month, 13 active Meta ads, Gravity score 705.
Second Cup — Second Cup Café is a Canadian specialty coffee retailer that sells authentic coffees, teas, lattes, and other beverages. In September 2026 secondcup.com drew an estimated 96.1k visits, up 27% on the month before. It ranks #17 of 2,417 Beverages brands in Canada and holds a 2.9 Trustpilot rating over 37 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 67 peers: Beverages brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Second Cup Café is a Canadian specialty coffee retailer that sells authentic coffees, teas, lattes, and other beverages.
01 · Traffic
How much traffic Second Cup gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Second Cup drew an estimated 96.1k visits in September 2026, up 27% on the month before and up 66% over three months.
- Worldwide#96,961of 4.5m sites · Top 5%
- In Canada#1,729of 104k sites · Top 5%
- Beverages, worldwide#773of 97,069 brands · Top 1%
- Beverages, Canada#17of 2,417 brands · Top 1%
96.1k
estimated visits in September
1 mo ▲ +26.7%4 mo ▲ +66.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Second Cup.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Second Cup holds 2.9 out of 5 on Trustpilot over 37 reviews, 1 of them in the last twelve months: 22% of customers give five stars and 62% one star. That volume places Second Cup in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Coffee Wholesaler Coffee Shop Coffee Roasters Coffee Store Coffee Machine Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Second Cup sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Second Cup's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Second Cup in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Second Cup is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Second Cup runs Meta ads on Facebook, Instagram.
ILS SONT DE RETOUR ☕✨Second Cup Canada9 Oct 2026video
THEY’RE SO BACK ☕✨Second Cup Canada23 Sept 2026video
Coup de foudre 🍎🤎Second Cup Canada22 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Second Cup.
The creators who tag @secondcupcanada on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @secondcupcanada on Instagram, led by Ornella | Lifestyle Content Creator (17k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOrnella | Lifestyle Content Creator@ornellakihumbi · 🇨🇦 CA | Fashion style luxury Creator | 17k | 1.0% | 1 | Tagged @secondcupcanada |
06 · Competitors according to Gravity
Who Second Cup competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Second Cup among Beverages brands in Canada. The closest is WOSEBA, then Bean Box, Barcaffe, Marley Coffee Chile, Florité, Amyra Farms.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WOSEBAwoseba.pl | |||||||
| Bean Boxbeanbox.com | |||||||
| Barcaffebarcaffe.si | |||||||
| Marley Coffee Chilemarleycoffee.cl | |||||||
| Floritéfloriteshop.com | |||||||
| Amyra Farmsamyrafarms.in |
07 · Company
The company behind Second Cup.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Second Cup is a company based in Canada, founded in 1975 according to LinkedIn, on a domain registered in December 1995. It employs about 1,121 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada
- Founded
- 1975, per LinkedIn
- Domain registered
- 29 Dec 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,121 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- secondcup.com · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Second Cup
What people ask Google about Second Cup.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Second Cup legit?
According to Gravity by Benchr, Second Cup is a brand based in Canada: its website has existed since December 1995, it sells on a Woocommerce store, it employs 1,121 people on LinkedIn, it has 37,419 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Second Cup reviews: is it worth it?
Customers rate Second Cup 2.9 out of 5 on Trustpilot over 37 reviews, 1 of them in the last twelve months: 22% give five stars, 62% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Second Cup sell?
Second Cup Café is a Canadian specialty coffee retailer that sells authentic coffees, teas, lattes, and other beverages. Gravity by Benchr classifies it under Beverages. Source: Gravity by Benchr product classification.
Is there a Second Cup discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Second Cup advertises on Facebook and Instagram, where its offers often run. Check secondcup.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Second Cup?
Second Cup sells on its own website, secondcup.com, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Second Cup?
Gravity by Benchr records a company based in Canada, founded in 1975 according to LinkedIn, on a domain registered in 1995, with 1,121 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Second Cup growing?
Yes. Gravity by Benchr estimates about 96,100 visits to secondcup.com in September 2026, up 27% in a month and up 66% over three months. Second Cup ranks #17 of 2,417 Beverages brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Second Cup use?
Gravity by Benchr identifies secondcup.com as a Woocommerce store. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Second Cup spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Second Cup on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in Canada?
Among Beverages brands in Canada in the Gravity by Benchr index, Second Cup ranks #17 of 2,417 by estimated traffic. Its closest competitors on the same market are WOSEBA, Bean Box, Barcaffe, Marley Coffee Chile and Florité. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Second Cup.