Brand page · Chair Accessories · United States

Secretlab Top 1% worldwide Top 1% in United States Top 1% in Chair Accessories Top 5% in Chair Accessories in United States
secretlab.co·🇺🇸 Dover, United States· Shopify·Since 2010

Secretlab: 1.3m visits a month, 435 active Meta ads.

Secretlab — Secretlab is a company that designs and sells ergonomic gaming chairs and desks, serving gamers, creators, and professionals who spend long hours sitting. In September 2026 secretlab.co drew an estimated 1.3m visits, down 24% on the month before. It ranks #1 of 34 Chair Accessories brands in United States and holds a 4.0 Trustpilot rating over 14,250 reviews.

secretlab.co@secretlab 778kFacebookLinkedIn 91.6kTrustpilot 4.0Meta Ad Library 435

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
1.3m
−24% vs. August 2026
Instagram followers
778k
2,615 posts · @secretlab
Trustpilot
4.0
14,250 reviews · 2,691 in 12 months
Meta ads
435
active · on Google since 2022
Products
82%
in stock · 75 collections
Rank in United States
#1
of 34 in Chair Accessories
LinkedIn
91.6k
followers · 324 employees
Earned media value
€86.3k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Secretlab is a company that designs and sells ergonomic gaming chairs and desks, serving gamers, creators, and professionals who spend long hours sitting.

01 · Traffic

How much traffic Secretlab gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Secretlab drew an estimated 1.3m visits in September 2026, down 24% on the month before and down 3% over three months.

  • Worldwide#9,215of 4.5m sites · Top 1%
  • In United States#3,073of 1.2m sites · Top 1%
  • Chair Accessories, worldwide#1of 138 brands · Top 1%
  • Chair Accessories, United States#1of 34 brands · Top 5%
Monthly visitssource Sept 2026

1.3m

estimated visits in September

1 mo ▼ −24.2%4 mo ▼ −3.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Secretlab.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Secretlab holds 4.0 out of 5 on Trustpilot over 14,250 reviews, 2,691 of them in the last twelve months: 70% of customers give five stars and 19% one star. That volume places Secretlab in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 20 Oct 2026
4.0TrustScore · 14,250 reviews · 2,691 in 12 months
Top 5% review volumeTop 40% rating quality
5 ★70%
4 ★4%
3 ★3%
2 ★3%
1 ★19%

Furniture Manufacturer Office Furniture Store Furniture Store Furniture Maker

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Secretlab sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Secretlab sells on Shopify, 82% of its catalogue in stock. The best seller is Secretlab TITAN 2020, at US$499.00–US$824.00, followed by Secretlab OMEGA 2020 and Secretlab MAGNUS Monitor Arm.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Chair Accessories29%
Gaming Chairs23%
Desk Parts & Accessories19%
Desks15%

Share of the catalogue by product family.

Activity mixdominant: Chair Accessories
Chair Accessories29%
Chairs24%
Office Furniture Accessories20%
Office Furniture16%
Household Supplies2%

The dominant category places Secretlab in its comparison group.

Prices and ratingsstore data
Average rating
4.72 / 5
Rated products
77% of the catalogue
In stock
82%
Upper price quartile
US$499.00
Currency
USD

05 · Influencers

Who talks about Secretlab.

The creators who tag @secretlab on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @secretlab on Instagram, led by Fuziqo (59.8k followers, 3.4% engagement).

Influencersaccounts tagging @secretlab · Instagram
AccountProfileFollowersEngagementTagsRelationship
FFuziqo@fuziqopc · 🇵🇪 PEGaming streaming tech culture Creator59.8k3.4%11Tagged @secretlab
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Secretlab competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Secretlab among Chair Accessories brands in United States. The closest is secretlabchairs.co.uk, then GTPLAYER, AndaSeat, xDrive, xrockeruk.com, DIABLO CHAIRS.

CompetitorsChair Accessories · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
secretlabchairs.co.uksecretlabchairs.co.uk
GTPLAYERgtplayer.com
AndaSeatandaseat.com
xDrivexdrive.com.tr
xrockeruk.comxrockeruk.com
DIABLO CHAIRSdiablochairs.com
Competitors Gravity finds for Secretlab. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Secretlab with secretlabchairs.co.uk

07 · Company

The company behind Secretlab.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Secretlab is a company based in Dover, United States, founded in 2014 according to LinkedIn, on a domain registered in November 2010. It employs about 324 people and is listed at early_stage_venture stage.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Dover
Founded
2014, per LinkedIn
Domain registered
14 Nov 2010
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
324 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Early stage venture · last deal: series b
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
secretlab.co · Shopify · USD
Catalogue
75 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Secretlab

What people ask Google about Secretlab.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Secretlab a legit company?

According to Gravity by Benchr, Secretlab is a brand based in Dover, United States: its website has existed since November 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 324 people on LinkedIn, it has 777,912 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Secretlab reviews: is it worth it?

Customers rate Secretlab 4.0 out of 5 on Trustpilot over 14,250 reviews, 2,691 of them in the last twelve months: 70% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Secretlab sell?

Secretlab is a company that designs and sells ergonomic gaming chairs and desks, serving gamers, creators, and professionals who spend long hours sitting. Gravity by Benchr classifies it under Chair Accessories, with Chair Accessories making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Secretlab prices: how much is it?

Secretlab's best seller, Secretlab TITAN 2020, sells from US$499.00 to US$824.00 on secretlab.co. 82% of the catalogue is in stock. Gravity does not track prices daily: check secretlab.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Secretlab have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Secretlab advertises on Facebook and Instagram and on Google, where its offers often run. Check secretlab.co for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Secretlab?

Secretlab sells on its own website, secretlab.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Secretlab?

Gravity by Benchr records a company based in Dover, United States, founded in 2014 according to LinkedIn, on a domain registered in 2010, with 324 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Secretlab doing well?

Not at the moment. Gravity by Benchr estimates about 1,328,700 visits to secretlab.co in September 2026, down 24% in a month and down 3% over three months. Secretlab ranks #1 of 34 Chair Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Secretlab use?

Gravity by Benchr identifies secretlab.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records.

What is Secretlab's ad budget?

Gravity by Benchr does not publish a spend figure for Secretlab on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Chair Accessories brands in United States?

Among Chair Accessories brands in United States in the Gravity by Benchr index, Secretlab ranks #1 of 34 by estimated traffic. Its closest competitors on the same market are secretlabchairs.co.uk, GTPLAYER, AndaSeat, xDrive and xrockeruk.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Secretlab.