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- Secret Label
Brand page · Clothing · United Kingdom
Secret Label traffic, ads & competitors 59k visits a month, 6 active Meta ads, Gravity score 620.
Secret Label — Secret Label is an online clothing outlet that sells surplus stock from quality brands at discounted prices, up to 80% off RRP, with a focus on recycling end-of-line fashion to prevent clothing from landfill. In September 2026 secretlabel.co.uk drew an estimated 59k visits, down 5% on the month before. It ranks #859 of 19,668 Clothing brands in the United Kingdom and holds a 4.2 Trustpilot rating over 176 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Secret Label is an online clothing outlet that sells surplus stock from quality brands at discounted prices, up to 80% off RRP, with a focus on recycling end-of-line fashion to prevent clothing from landfill.
01 · Traffic
Secret Label website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Secret Label drew an estimated 59k visits in September 2026, down 5% on the month before and up 16% over three months.
- Worldwide#147,466of 4.5m sites · Top 5%
- In United Kingdom#7,755of 192k sites · Top 5%
- Clothing, worldwide#14,252of 459,295 brands · Top 5%
- Clothing, United Kingdom#859of 19,668 brands · Top 5%
59k
estimated visits in September
1 mo ▼ −5.4%4 mo ▲ +15.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Secret Label reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Secret Label holds 4.2 out of 5 on Trustpilot over 176 reviews, 41 of them in the last twelve months: 76% of customers give five stars and 10% one star. That volume places Secret Label in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Men's Clothing Store Clothing Supplier Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Secret Label best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Secret Label sells on Shopify, 95% of its catalogue in stock. The best seller is Canvas Military Jacket, at £25.00, followed by Slouchy Wide Leg Jeans and Raw Hem Ankle Grazer Wide Leg Jeans.
#1Canvas Military JacketSecret Label£25.00In stock
#2Slouchy Wide Leg JeansSecret Label£29.00In stock
#3Raw Hem Ankle Grazer Wide Leg JeansSecret Label£25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Secret Label in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 82% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$26.47
- Currency
- GBP
04 · Ads
Secret Label ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Secret Label runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2024 (image, text, video).
Watercolour Print BlouseSecret Label2 Oct 2026image
Pale Blue Chambray Pleat Front ShortsSecret Label1 Oct 2026video
Strappy Cami TopSecret Label25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Apr 2026Clothing Direct Group Limitedverified
Video ad19 Apr 2026Clothing Direct Group Limitedverified
Text ad19 Apr 2026Clothing Direct Group Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Secret Label influencers
The creators who tag @secretlabelco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Secret Label competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Secret Label among Clothing brands in the United Kingdom. The closest is Quality Brands Outlet, then Highstreet Outlet UK, ettoboutique.co.uk, Louise's Closet, KoreanxWear, The Edit.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Quality Brands Outletqualitybrandsoutlet.com | |||||||
| Highstreet Outlet UKhighstreetoutlet.com | |||||||
| ettoboutique.co.ukettoboutique.co.uk | |||||||
| Louise's Closetlouisescloset.com | |||||||
| KoreanxWearkoreanxwear.com | |||||||
| The Edittheeditboutique.com |
07 · Company
Who is behind Secret Label?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Secret Label is a company based in Stroud, United Kingdom, founded in 2008 according to LinkedIn, on a domain registered in April 2016. It employs about 4 people.
- Entity country
- 🇬🇧 United Kingdom · Stroud
- Founded
- 2008, per LinkedIn
- Domain registered
- 26 Apr 2016
- Status
- Operating
- Employees
- 4 on LinkedIn
- Own store
- secretlabel.co.uk · Shopify · GBP
- Catalogue
- 227 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Secret Label
What people ask Google about Secret Label.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Secret Label a legit company?
According to Gravity by Benchr, Secret Label is a brand based in Stroud, United Kingdom: its website has existed since April 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 12,904 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Secret Label reviews
Customers rate Secret Label 4.2 out of 5 on Trustpilot over 176 reviews, 41 of them in the last twelve months: 76% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Secret Label?
Secret Label is an online clothing outlet that sells surplus stock from quality brands at discounted prices, up to 80% off RRP, with a focus on recycling end-of-line fashion to prevent clothing from landfill. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Secret Label cost?
Secret Label's best seller, Canvas Military Jacket, sells £25.00 on secretlabel.co.uk. 95% of the catalogue is in stock. Gravity does not track prices daily: check secretlabel.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Secret Label have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Secret Label advertises on Facebook and Instagram and on Google, where its offers often run. Check secretlabel.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Secret Label?
Secret Label sells on its own website, secretlabel.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Secret Label?
Gravity by Benchr records a company based in Stroud, United Kingdom, founded in 2008 according to LinkedIn, on a domain registered in 2016, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Secret Label doing well?
Yes. Gravity by Benchr estimates about 59,000 visits to secretlabel.co.uk in September 2026, down 5% in a month and up 16% over three months. Secret Label ranks #859 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Secret Label use?
Gravity by Benchr identifies secretlabel.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Secret Label spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Secret Label on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Secret Label ranks #859 of 19,668 by estimated traffic. Its closest competitors on the same market are Quality Brands Outlet, Highstreet Outlet UK, ettoboutique.co.uk, Louise's Closet and KoreanxWear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Secret Label.