Brand page · Linens & Bedding · United Kingdom
Secret Linen Store: 326K visits a month, 226 active Meta ads, Gravity score 668.
Secret Linen Store — Secret Linen Store is a British, female-founded online retailer specialising in bedroom textiles, offering bedding, curtains, nightwear, and towels made with quality, responsibly sourced fabrics. In September 2026 secretlinenstore.com drew an estimated 326K visits, up 36% on the month before. It ranks #10 of 1,256 Linens & Bedding brands in United Kingdom and holds a 4.8 Trustpilot rating over 10,573 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Linens & Bedding brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Secret Linen Store is a British, female-founded online retailer specialising in bedroom textiles, offering bedding, curtains, nightwear, and towels made with quality, responsibly sourced fabrics.
01 · Traffic
How much traffic Secret Linen Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Secret Linen Store drew an estimated 326K visits in September 2026, up 36% on the month before and up 76% over three months.
- Worldwide#35,150of 4.5M sites · Top 1%
- In United Kingdom#1,736of 192K sites · Top 1%
- Linens & Bedding, worldwide#135of 24,680 brands · Top 1%
- Linens & Bedding, United Kingdom#10of 1,256 brands · Top 1%
326K
estimated visits in September
1 mo ▲ +36.2%4 mo ▲ +76.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Secret Linen Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Secret Linen Store holds 4.8 out of 5 on Trustpilot over 10,573 reviews, 1,527 of them in the last twelve months: 92% of customers give five stars and 1% one star. That volume places Secret Linen Store in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, Secret Linen Store scores 5.0 over 34 reviews.
Linens Store Bedding Store Curtain Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Secret Linen Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Secret Linen Store sells on Shopify, 95% of its catalogue in stock. The best seller is White 100% Linen Housewife Pillowcase, at £25.00–£27.00, followed by Natural 100% Linen Housewife Pillowcase and White 100% Linen Fitted Sheet.
#1White 100% Linen Housewife PillowcaseSecret Linen Store£25.00–£27.00In stock
#2Natural 100% Linen Housewife PillowcaseSecret Linen Store£27.00–£29.00In stock
#3White 100% Linen Fitted SheetSecret Linen Store£85.00–£125.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Secret Linen Store in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 45% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$138.98
- Currency
- GBP
04 · Ads
What Secret Linen Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Secret Linen Store runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2023 (image, text, video).
Treat YourselfSecret Linen Store6 Oct 2026video
Treat YourselfSecret Linen Store6 Oct 2026video
Treat YourselfSecret Linen Store6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026THE SECRET LINEN STORE LTDverified
Text ad20 Oct 2026THE SECRET LINEN STORE LTDverified
Text ad20 Oct 2026THE SECRET LINEN STORE LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Secret Linen Store.
The creators who tag @secretlinenstore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @secretlinenstore on Instagram, led by Aly Barzu (22.4K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAly Barzu@allgreen.home · 🇬🇧 GB | Decoration garden diy Creator | 22.4K | 0.9% | 4 | Tagged @secretlinenstore |
06 · Competitors according to Gravity
Who Secret Linen Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Secret Linen Store among Linens & Bedding brands in United Kingdom. The closest is Linens And Hutch, then CULTIVER, Bed Threads, sheetsociety.com, Brooklinen, Fine Linens.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Linens And Hutchlinensandhutch.com | |||||||
| CULTIVERcultiver.com | |||||||
| Bed Threadsbedthreads.com | |||||||
| sheetsociety.comsheetsociety.com | |||||||
| Brooklinenbrooklinen.com | |||||||
| Fine Linensfinelinens.com |
07 · Company
The company behind Secret Linen Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Secret Linen Store is a company based in Bognor Regis, United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in May 2013. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Bognor Regis
- Founded
- 2013, per LinkedIn
- Domain registered
- 31 May 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- secretlinenstore.com · Shopify · GBP
- Catalogue
- 333 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Secret Linen Store
What people ask Google about Secret Linen Store.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Secret Linen Store legit or a scam?
According to Gravity by Benchr, Secret Linen Store is a brand based in Bognor Regis, United Kingdom: its website has existed since May 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 104,417 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Secret Linen Store?
Customers rate Secret Linen Store 4.8 out of 5 on Trustpilot over 10,573 reviews, 1,527 of them in the last twelve months: 92% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Secret Linen Store scores 5.0 over 34 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Secret Linen Store?
Secret Linen Store is a British, female-founded online retailer specialising in bedroom textiles, offering bedding, curtains, nightwear, and towels made with quality, responsibly sourced fabrics. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Secret Linen Store prices: how much is it?
Secret Linen Store's best seller, White 100% Linen Housewife Pillowcase, sells from £25.00 to £27.00 on secretlinenstore.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check secretlinenstore.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Secret Linen Store have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Secret Linen Store advertises on Facebook and Instagram and on Google, where its offers often run. Check secretlinenstore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Secret Linen Store?
Secret Linen Store sells on its own website, secretlinenstore.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Secret Linen Store?
Gravity by Benchr records a company based in Bognor Regis, United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Secret Linen Store growing?
Yes. Gravity by Benchr estimates about 325,500 visits to secretlinenstore.com in September 2026, up 36% in a month and up 76% over three months. Secret Linen Store ranks #10 of 1,256 Linens & Bedding brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Secret Linen Store use?
Gravity by Benchr identifies secretlinenstore.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Secret Linen Store's ad budget?
Gravity by Benchr does not publish a spend figure for Secret Linen Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United Kingdom?
Among Linens & Bedding brands in United Kingdom in the Gravity by Benchr index, Secret Linen Store ranks #10 of 1,256 by estimated traffic. Its closest competitors on the same market are Linens And Hutch, CULTIVER, Bed Threads, sheetsociety.com, Brooklinen. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Secret Linen Store.