Brand page · Personal Care · United Kingdom
SELENE: 66K visits a month, 56 active Meta ads, Gravity score 423.
SELENE — SELENE is a brand that sells oral care products including toothbrushes, toothpaste, oral appliances, and teeth whitening items. In September 2026 seleneteeth.com drew an estimated 66K visits, down 39% on the month before. It ranks #1,120 of 33,626 Personal Care brands in United Kingdom and holds a 1.5 Trustpilot rating over 39 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SELENE is a brand that sells oral care products including toothbrushes, toothpaste, oral appliances, and teeth whitening items.
01 · Traffic
How much traffic SELENE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SELENE drew an estimated 66K visits in September 2026, down 39% on the month before and down 26% over three months.
- Worldwide#134,096of 4.5M sites · Top 5%
- In United States#43,491of 1.2M sites · Top 5%
- Personal Care, worldwide#6,720of 215,119 brands · Top 5%
- Personal Care, United States#1,120of 33,626 brands · Top 5%
66K
estimated visits in September
1 mo ▼ −39.1%4 mo ▼ −26.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SELENE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SELENE holds 1.5 out of 5 on Trustpilot over 39 reviews, 25 of them in the last twelve months: 0% of customers give five stars and 97% one star. That volume places SELENE in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SELENE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SELENE sells on Shopify, 86% of its catalogue in stock. The best seller is NanoBrush, at £13.00–£27.00, followed by Purple toothpaste v34 and NanoBrush - Kids.
#1NanoBrushSELENE£13.00–£27.00In stock
#2Purple toothpaste v34SELENE£13.00In stock
#3NanoBrush - KidsSELENE£7.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SELENE in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$68.16
- Currency
- GBP
04 · Ads
What SELENE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SELENE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
SAVE UP TO 50% OFF + FREE GIFTS 🔥SeleneTeeth7 Oct 2026image
SAVE UP TO 50% OFF + FREE GIFTS 🔥SeleneTeeth7 Oct 2026image
Receding Gums? Protect Them Before It Gets WorseSeleneTeeth7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about SELENE.
The creators who tag @seleneteeth on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who SELENE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SELENE among Personal Care brands in United Kingdom. The closest is Nura Teethcare, then Daily Glow, Smile Therapy, Whites Beaconsfield, Ordo, HeySmile.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nura Teethcarenurateethcare.com | |||||||
| Daily Glowdailyglowusa.com | |||||||
| Smile Therapysmile-therapy.co.uk | |||||||
| Whites Beaconsfieldwhitesbeaconsfield.co.uk | |||||||
| Ordoordolife.com | |||||||
| HeySmileheysmileteeth.com |
07 · Company
The company behind SELENE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SELENE is a company based in London, United Kingdom, on a domain registered in March 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 4 Mar 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- seleneteeth.com · Shopify · USD
- Catalogue
- 8 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SELENE
What people ask Google about SELENE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SELENE legit or a scam?
According to Gravity by Benchr, SELENE is a brand based in London, United Kingdom: its website has existed since March 2023, it sells on a Shopify store, it has 30,775 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SELENE reviews
Customers rate SELENE 1.5 out of 5 on Trustpilot over 39 reviews, 25 of them in the last twelve months: 0% give five stars, 97% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SELENE known for?
SELENE is a brand that sells oral care products including toothbrushes, toothpaste, oral appliances, and teeth whitening items. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SELENE prices: how much is it?
SELENE's best seller, NanoBrush, sells from £13.00 to £27.00 on seleneteeth.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check seleneteeth.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SELENE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SELENE advertises on Facebook and Instagram, where its offers often run. Check seleneteeth.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SELENE?
SELENE sells on its own website, seleneteeth.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SELENE?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SELENE growing?
Not at the moment. Gravity by Benchr estimates about 66,000 visits to seleneteeth.com in September 2026, down 39% in a month and down 26% over three months. SELENE ranks #1,120 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SELENE use?
Gravity by Benchr identifies seleneteeth.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SELENE's ad budget?
Gravity by Benchr does not publish a spend figure for SELENE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, SELENE ranks #1,120 of 33,626 by estimated traffic. Its closest competitors on the same market are Nura Teethcare, Daily Glow, Smile Therapy, Whites Beaconsfield, Ordo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SELENE.