Brand page · Personal Care · United Kingdom
Ordo: 103K visits a month, 150 active Meta ads, Gravity score 546.
Ordo — Ordo Global is a company that sells high-quality sonic electric toothbrushes and oral care products for both adults and children, including collaborations with brands like Squishmallows and Minions. In September 2026 ordolife.com drew an estimated 103K visits, up 4% on the month before. It ranks #775 of 33,626 Personal Care brands in United Kingdom and holds a 4.3 Trustpilot rating over 1,990 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ordo Global is a company that sells high-quality sonic electric toothbrushes and oral care products for both adults and children, including collaborations with brands like Squishmallows and Minions.
01 · Traffic
How much traffic Ordo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ordo drew an estimated 103K visits in September 2026, up 4% on the month before and down 6% over three months.
- Worldwide#91,601of 4.5M sites · Top 5%
- In United States#30,022of 1.2M sites · Top 5%
- Personal Care, worldwide#4,511of 215,119 brands · Top 5%
- Personal Care, United States#775of 33,626 brands · Top 5%
103K
estimated visits in September
1 mo ▲ +4.4%4 mo ▼ −6.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ordo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ordo holds 4.3 out of 5 on Trustpilot over 1,990 reviews, 569 of them in the last twelve months: 73% of customers give five stars and 9% one star. That volume places Ordo in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Dental Clinic
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ordo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ordo sells on Shopify, 86% of its catalogue in stock. The best seller is Ordo Sonic Squishmallows Kids Rechargeable - Brush Heads - White - 4 Pack, at £14.99, followed by Ordo Sonic Kids Rechargeable Toothbrush - Squishmallows Patty and Ordo Sonic+ Toothbrush Pearl Violet.
#1Ordo Sonic Squishmallows Kids Rechargeable - Brush Heads - White - 4 PackOrdo£14.99In stock
#2Ordo Sonic Kids Rechargeable Toothbrush - Squishmallows PattyOrdo£44.99In stock
#3Ordo Sonic+ Toothbrush Pearl VioletOrdo£59.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ordo in its comparison group.
- Average rating
- 4.22 / 5
- Rated products
- 75% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$70.14
- Currency
- GBP
04 · Ads
What Ordo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ordo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
Refresh Their Routine for LessOrdo7 Oct 2026video
The Halloween toothbrush kids actually ask forOrdo7 Oct 2026image
The Halloween toothbrush kids actually ask forOrdo7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026UCC Companyverified
Text ad20 Oct 2026UCC Companyverified
Text ad20 Oct 2026Ordo Club Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ordo.
The creators who tag @ordolife on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ordolife on Instagram, led by ANTOINETTE (101K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AANTOINETTE@antoinette.victoria · 🇬🇧 GB | Fashion style luxury Creator | 101K | 0.6% | 1 | Tagged @ordolife |
06 · Competitors according to Gravity
Who Ordo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ordo among Personal Care brands in United Kingdom. The closest is Smile Therapy, then SELENE, Gutology, MySweetSmile®, Nura Teethcare, Mighty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Smile Therapysmile-therapy.co.uk | |||||||
| SELENEseleneteeth.com | |||||||
| Gutologygutology.co.uk | |||||||
| MySweetSmile®mysweetsmile.com | |||||||
| Nura Teethcarenurateethcare.com | |||||||
| Mightymightymouthcare.com |
07 · Company
The company behind Ordo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ordo is a company based in Altrincham, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in June 2017. It employs about 38 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Altrincham
- Founded
- 2019, per LinkedIn
- Domain registered
- 18 Jun 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ordolife.com · Shopify · GBP
- Catalogue
- 79 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ordo
What people ask Google about Ordo.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ordo a legit company?
According to Gravity by Benchr, Ordo is a brand based in Altrincham, United Kingdom: its website has existed since June 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 26,420 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Ordo reviews
Customers rate Ordo 4.3 out of 5 on Trustpilot over 1,990 reviews, 569 of them in the last twelve months: 73% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Ordo sell?
Ordo Global is a company that sells high-quality sonic electric toothbrushes and oral care products for both adults and children, including collaborations with brands like Squishmallows and Minions. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Ordo expensive?
Ordo's best seller, Ordo Sonic Squishmallows Kids Rechargeable - Brush Heads - White - 4 Pack, sells £14.99 on ordolife.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check ordolife.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Ordo promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Ordo advertises on Facebook and Instagram and on Google, where its offers often run. Check ordolife.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Ordo?
Ordo sells on its own website, ordolife.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Ordo?
Gravity by Benchr records a company based in Altrincham, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in 2017, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ordo doing well?
Not at the moment. Gravity by Benchr estimates about 102,800 visits to ordolife.com in September 2026, up 4% in a month and down 6% over three months. Ordo ranks #775 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ordo use?
Gravity by Benchr identifies ordolife.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Ordo's ad budget?
Gravity by Benchr does not publish a spend figure for Ordo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Ordo ranks #775 of 33,626 by estimated traffic. Its closest competitors on the same market are Smile Therapy, SELENE, Gutology, MySweetSmile®, Nura Teethcare. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ordo.