Brand page · Outdoor Recreation · United States
Self Reliance Outfitters: 117K visits a month, 34 active Meta ads, Gravity score 600.
Self Reliance Outfitters — Self Reliance Outfitters is a family-owned business that sells survival gear, equipment, and tools for outdoor enthusiasts and emergency preparedness. In September 2026 selfrelianceoutfitters.com drew an estimated 117K visits, down 20% on the month before. It ranks #272 of 14,873 Outdoor Recreation brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Outdoor Recreation brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Self Reliance Outfitters is a family-owned business that sells survival gear, equipment, and tools for outdoor enthusiasts and emergency preparedness.
01 · Traffic
How much traffic Self Reliance Outfitters gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Self Reliance Outfitters drew an estimated 117K visits in September 2026, down 20% on the month before and up 9% over three months.
- Worldwide#82,270of 4.5M sites · Top 5%
- In United States#27,040of 1.2M sites · Top 5%
- Outdoor Recreation, worldwide#1,381of 101,136 brands · Top 5%
- Outdoor Recreation, United States#272of 14,873 brands · Top 5%
117K
estimated visits in September
1 mo ▼ −19.8%4 mo ▲ +9.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Self Reliance Outfitters.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Self Reliance Outfitters holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Outdoor Sports Store Outdoor Clothing and Equipment Shop Activewear Store Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Self Reliance Outfitters sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Self Reliance Outfitters sells on Shopify, 71% of its catalogue in stock. The best seller is Sail Needle #14, at US$4.99, followed by No.36 Bank Line - 1lb Roll and Bottle Hanger.
#1Sail Needle #14Self Reliance OutfittersUS$4.99In stock
#2No.36 Bank Line - 1lb RollSelf Reliance OutfittersUS$23.99In stock
#3Bottle HangerSelf Reliance OutfittersUS$4.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Self Reliance Outfitters in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 76% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$69.99
- Currency
- USD
04 · Ads
What Self Reliance Outfitters is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Self Reliance Outfitters runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2021 (image, text, video).
Camp-Tested Skillets Built for the OutdoorsSelf Reliance Outfitters6 Oct 2026image
Camp-Tested Skillets for Any MealSelf Reliance Outfitters5 Oct 2026image
Stainless Steel Skillets for the Great OutdoorsSelf Reliance Outfitters5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Self Reliance Outfittersverified
Text ad20 Oct 2026Self Reliance Outfittersverified
Image ad20 Oct 2026Self Reliance Outfittersverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Self Reliance Outfitters.
The creators who tag @selfrelianceoutfitters on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @selfrelianceoutfitters on Instagram, led by 𝗗𝗮𝘃𝗲 𝗖𝗮𝗻𝘁𝗲𝗿𝗯𝘂𝗿𝘆 Survival Instructor (264K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝗗𝗮𝘃𝗲 𝗖𝗮𝗻𝘁𝗲𝗿𝗯𝘂𝗿𝘆 Survival Instructor@pathfindersurvival · 🇺🇸 US | Fitness sport bodybuilding Creator | 264K | 0.1% | 14 | Tagged @selfrelianceoutfitters |
06 · Competitors according to Gravity
Who Self Reliance Outfitters competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Self Reliance Outfitters among Outdoor Recreation brands in United States. The closest is MILITARY, then Kotte & Zeller, Survival Supplies Australia, MATERIEL-AVENTURE, ApeSurvival, Stealth Angel Survival.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MILITARYmilitary.pl | |||||||
| Kotte & Zellerkotte-zeller.de | |||||||
| Survival Supplies Australiasurvivalsupplies.com.au | |||||||
| MATERIEL-AVENTUREmateriel-aventure.fr | |||||||
| ApeSurvivalapesurvival.com | |||||||
| Stealth Angel Survivalstealthangelsurvival.com |
07 · Company
The company behind Self Reliance Outfitters.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Self Reliance Outfitters is a company based in Indianapolis, United States, founded in 2013 according to LinkedIn, on a domain registered in March 2011. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Indianapolis
- Founded
- 2013, per LinkedIn
- Domain registered
- 29 Mar 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- selfrelianceoutfitters.com · Shopify · USD
- Catalogue
- 208 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Self Reliance Outfitters
What people ask Google about Self Reliance Outfitters.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Self Reliance Outfitters a legit company?
According to Gravity by Benchr, Self Reliance Outfitters is a brand based in Indianapolis, United States: its website has existed since March 2011, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 85,366 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Self Reliance Outfitters sell?
Self Reliance Outfitters is a family-owned business that sells survival gear, equipment, and tools for outdoor enthusiasts and emergency preparedness. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Self Reliance Outfitters prices: how much is it?
Self Reliance Outfitters' best seller, Sail Needle #14, sells US$4.99 on selfrelianceoutfitters.com. 71% of the catalogue is in stock. Gravity does not track prices daily: check selfrelianceoutfitters.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Self Reliance Outfitters discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Self Reliance Outfitters advertises on Facebook and Instagram and on Google, where its offers often run. Check selfrelianceoutfitters.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Self Reliance Outfitters?
Self Reliance Outfitters sells on its own website, selfrelianceoutfitters.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Self Reliance Outfitters?
Gravity by Benchr records a company based in Indianapolis, United States, founded in 2013 according to LinkedIn, on a domain registered in 2011, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Self Reliance Outfitters growing?
Yes. Gravity by Benchr estimates about 116,900 visits to selfrelianceoutfitters.com in September 2026, down 20% in a month and up 9% over three months. Self Reliance Outfitters ranks #272 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Self Reliance Outfitters use?
Gravity by Benchr identifies selfrelianceoutfitters.com as a Shopify store (Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Self Reliance Outfitters' ad budget?
Gravity by Benchr does not publish a spend figure for Self Reliance Outfitters on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Self Reliance Outfitters ranks #272 of 14,873 by estimated traffic. Its closest competitors on the same market are MILITARY, Kotte & Zeller, Survival Supplies Australia, MATERIEL-AVENTURE, ApeSurvival. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Self Reliance Outfitters.