Brand page · Outdoor Recreation · France
MATERIEL-AVENTURE: 49.8K visits a month, 2 active Meta ads.
MATERIEL-AVENTURE — Matériel-Aventure is a French online retailer specializing in hiking, camping, travel and survival equipment. The company sells backpacks, tents, sleeping bags, lighting, water filters, survival gear and various outdoor accessories. In September 2026 materiel-aventure.fr drew an estimated 49.8K visits, down 26% on the month before. It ranks #61 of 892 Outdoor Recreation brands in France and holds a 4.9 Trustpilot rating over 583 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Matériel-Aventure is a French online retailer specializing in hiking, camping, travel and survival equipment. The company sells backpacks, tents, sleeping bags, lighting, water filters, survival gear and various outdoor accessories.
01 · Traffic
How much traffic MATERIEL-AVENTURE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MATERIEL-AVENTURE drew an estimated 49.8K visits in September 2026, down 26% on the month before and up 4% over three months.
- Worldwide#170,669of 4.5M sites · Top 5%
- In France#6,105of 166K sites · Top 5%
- Outdoor Recreation, worldwide#3,680of 101,136 brands · Top 5%
- Outdoor Recreation, France#61of 892 brands · Top 10%
49.8K
estimated visits in September
1 mo ▼ −26.5%4 mo ▲ +4.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MATERIEL-AVENTURE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MATERIEL-AVENTURE holds 4.9 out of 5 on Trustpilot over 583 reviews, 3 of them in the last twelve months: 89% of customers give five stars and 1% one star. That volume places MATERIEL-AVENTURE in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, MATERIEL-AVENTURE scores 4.8 over 2,006 reviews.
Vacation Rental
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MATERIEL-AVENTURE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MATERIEL-AVENTURE's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places MATERIEL-AVENTURE in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What MATERIEL-AVENTURE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MATERIEL-AVENTURE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image).
default_collection_headlineMateriel-Aventure.fr3 Jul 2026image
Réchaud multi-combustibles Optimus Polaris OptifuelMateriel-Aventure.fr30 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about MATERIEL-AVENTURE.
The creators who tag @materielaventure on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who MATERIEL-AVENTURE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MATERIEL-AVENTURE among Outdoor Recreation brands in France. The closest is Lone Survivalist, then Self Reliance Outfitters, ApeSurvival, Heinnie Haynes, Stealth Angel Survival, Survival Supplies Australia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lone Survivalistlonesurvivalist.com | |||||||
| Self Reliance Outfittersselfrelianceoutfitters.com | |||||||
| ApeSurvivalapesurvival.com | |||||||
| Heinnie Haynesheinnie.com | |||||||
| Stealth Angel Survivalstealthangelsurvival.com | |||||||
| Survival Supplies Australiasurvivalsupplies.com.au |
07 · Company
The company behind MATERIEL-AVENTURE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MATERIEL-AVENTURE is a company based in France, founded in 2010 according to LinkedIn, on a domain registered in March 2012. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇫🇷 France
- Founded
- 2010, per LinkedIn
- Domain registered
- 21 Mar 2012
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- materiel-aventure.fr · Prestashop
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MATERIEL-AVENTURE
What people ask Google about MATERIEL-AVENTURE.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MATERIEL-AVENTURE legit?
According to Gravity by Benchr, MATERIEL-AVENTURE is a brand based in France: its website has existed since March 2012, its Trustpilot profile is claimed by the brand, it sells on a Prestashop store, it employs 3 people on LinkedIn, it has 1,260 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about MATERIEL-AVENTURE?
Customers rate MATERIEL-AVENTURE 4.9 out of 5 on Trustpilot over 583 reviews, 3 of them in the last twelve months: 89% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, MATERIEL-AVENTURE scores 4.8 over 2,006 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MATERIEL-AVENTURE known for?
Matériel-Aventure is a French online retailer specializing in hiking, camping, travel and survival equipment. The company sells backpacks, tents, sleeping bags, lighting, water filters, survival gear and various outdoor accessories. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
MATERIEL-AVENTURE promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MATERIEL-AVENTURE advertises on Facebook and Instagram and on Google, where its offers often run. Check materiel-aventure.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MATERIEL-AVENTURE?
MATERIEL-AVENTURE sells on its own website, materiel-aventure.fr, a Prestashop store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind MATERIEL-AVENTURE?
Gravity by Benchr records a company based in France, founded in 2010 according to LinkedIn, on a domain registered in 2012, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is MATERIEL-AVENTURE growing?
Yes. Gravity by Benchr estimates about 49,800 visits to materiel-aventure.fr in September 2026, down 26% in a month and up 4% over three months. MATERIEL-AVENTURE ranks #61 of 892 Outdoor Recreation brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MATERIEL-AVENTURE use?
Gravity by Benchr identifies materiel-aventure.fr as a Prestashop store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records.
What is MATERIEL-AVENTURE's ad budget?
Gravity by Benchr does not publish a spend figure for MATERIEL-AVENTURE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in France?
Among Outdoor Recreation brands in France in the Gravity by Benchr index, MATERIEL-AVENTURE ranks #61 of 892 by estimated traffic. Its closest competitors on the same market are Lone Survivalist, Self Reliance Outfitters, ApeSurvival, Heinnie Haynes, Stealth Angel Survival. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MATERIEL-AVENTURE. Version française.