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- Selle Italia
Brand page · Outdoor Recreation · Italy
Selle Italia: 144k visits a month, 10 active Meta ads.
Selle Italia — Selle Italia is an Italian company that designs and manufactures saddles for bicycles, including road bikes, mountain bikes, and various cycling disciplines. In September 2026 selleitalia.com drew an estimated 144k visits, down 1% on the month before. It ranks #42 of 1,894 Outdoor Recreation brands in Italy and holds a 1.9 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Selle Italia is an Italian company that designs and manufactures saddles for bicycles, including road bikes, mountain bikes, and various cycling disciplines.
01 · Traffic
How much traffic Selle Italia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Selle Italia drew an estimated 144k visits in September 2026, down 1% on the month before and down 7% over three months.
- Worldwide#69,014of 4.5m sites · Top 5%
- In Germany#3,097of 184k sites · Top 5%
- Outdoor Recreation, worldwide#1,075of 101,136 brands · Top 5%
- Outdoor Recreation, Germany#42of 1,894 brands · Top 5%
144k
estimated visits in September
1 mo ▼ −1.4%4 mo ▼ −6.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Selle Italia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Selle Italia holds 1.9 out of 5 on Trustpilot over 12 reviews, 8 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Road Cycling Bicycle Store Bike Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Selle Italia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Selle Italia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Selle Italia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Selle Italia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Selle Italia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
🆕 Novus Boost Evo Pro TeamSelle Italia7 Oct 2026image
Flite Boost Kit Carbonio SuperflowSelle Italia7 Oct 2026video
🆕 Novus Boost Evo Pro TeamSelle Italia18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Selle Italia srlverified
Text ad19 Oct 2026Selle Italia srlverified
Image ad19 Oct 2026Selle Italia srlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Selle Italia.
The creators who tag @selle_italia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @selle_italia on Instagram, led by Alexys Brunel (23k followers, 6.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlexys Brunel@alexysbrnl · 🇫🇷 FR | Fitness sport bodybuilding Creator | 23k | 6.0% | 8 | Tagged @selle_italia |
06 · Competitors according to Gravity
Who Selle Italia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Selle Italia among Outdoor Recreation brands in Italy. The closest is Alpensattel.de, then Fizik, sq-lab.com, WTB, ergonbike.com, merlincycles.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Alpensattel.dealpensattel.de | |||||||
| Fizikfizik.com | |||||||
| sq-lab.comsq-lab.com | |||||||
| WTBwtb.com | |||||||
| ergonbike.comergonbike.com | |||||||
| merlincycles.commerlincycles.com |
07 · Company
The company behind Selle Italia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Selle Italia is a company based in Italy, founded in 1897 according to LinkedIn, on a domain registered in November 1996. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1897, per LinkedIn
- Domain registered
- 13 Nov 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- selleitalia.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Selle Italia
What people ask Google about Selle Italia.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Selle Italia a legit company?
According to Gravity by Benchr, Selle Italia is a brand based in Italy: its website has existed since November 1996, it sells on a Bigcommerce store, it employs 50 people on LinkedIn, it has 99,577 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Selle Italia?
Customers rate Selle Italia 1.9 out of 5 on Trustpilot over 12 reviews, 8 of them in the last twelve months: 0% give five stars, 100% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Selle Italia known for?
Selle Italia is an Italian company that designs and manufactures saddles for bicycles, including road bikes, mountain bikes, and various cycling disciplines. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does Selle Italia have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Selle Italia advertises on Facebook and Instagram and on Google, where its offers often run. Check selleitalia.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Selle Italia?
Selle Italia sells on its own website, selleitalia.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Selle Italia?
Gravity by Benchr records a company based in Italy, founded in 1897 according to LinkedIn, on a domain registered in 1996, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Selle Italia growing?
Not at the moment. Gravity by Benchr estimates about 144,100 visits to selleitalia.com in September 2026, down 1% in a month and down 7% over three months. Selle Italia ranks #42 of 1,894 Outdoor Recreation brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Selle Italia use?
Gravity by Benchr identifies selleitalia.com as a Bigcommerce store. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records.
What is Selle Italia's ad budget?
Gravity by Benchr does not publish a spend figure for Selle Italia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Italy?
Among Outdoor Recreation brands in Italy in the Gravity by Benchr index, Selle Italia ranks #42 of 1,894 by estimated traffic. Its closest competitors on the same market are Alpensattel.de, Fizik, sq-lab.com, WTB and ergonbike.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Selle Italia.