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  4. Outdoor Recreation
  5. Selle Italia

Brand page · Outdoor Recreation · Italy

Selle Italia Top 5% worldwide Top 5% in Italy Top 5% in Outdoor Recreation Top 5% in Outdoor Recreation in Italy
selleitalia.com·🇮🇹 Italy· Bigcommerce·Since 1996

Selle Italia: 144k visits a month, 10 active Meta ads.

Selle Italia — Selle Italia is an Italian company that designs and manufactures saddles for bicycles, including road bikes, mountain bikes, and various cycling disciplines. In September 2026 selleitalia.com drew an estimated 144k visits, down 1% on the month before. It ranks #42 of 1,894 Outdoor Recreation brands in Italy and holds a 1.9 Trustpilot rating over 12 reviews.

selleitalia.com@selle_italia 99.6kYouTube 1.1kFacebookLinkedIn 10.2kTrustpilot 1.9Meta Ad Library 10

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026

Estimated traffic
144k
−1% vs. August 2026
Instagram followers
99.6k
3,022 posts · @selle_italia
Trustpilot
1.9
12 reviews · 8 in 12 months
Meta ads
10
active · on Google since 2023
Products
—
Data not available
Rank in Germany
#42
of 1,894 in Outdoor Recreation
LinkedIn
10.2k
followers · 50 employees
Earned media value
€121.6k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Selle Italia is an Italian company that designs and manufactures saddles for bicycles, including road bikes, mountain bikes, and various cycling disciplines.

01 · Traffic

How much traffic Selle Italia gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Selle Italia drew an estimated 144k visits in September 2026, down 1% on the month before and down 7% over three months.

  • Worldwide#69,014of 4.5m sites · Top 5%
  • In Germany#3,097of 184k sites · Top 5%
  • Outdoor Recreation, worldwide#1,075of 101,136 brands · Top 5%
  • Outdoor Recreation, Germany#42of 1,894 brands · Top 5%
Monthly visitssource Sept 2026

144k

estimated visits in September

1 mo ▼ −1.4%4 mo ▼ −6.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Selle Italia.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Selle Italia holds 1.9 out of 5 on Trustpilot over 12 reviews, 8 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 21 Oct 2026
1.9TrustScore · 12 reviews · 8 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Road Cycling Bicycle Store Bike Accessories Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Selle Italia sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Selle Italia's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation95%
Sporting Goods1%
Clothing0%

The dominant category places Selle Italia in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Selle Italia.

The creators who tag @selle_italia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @selle_italia on Instagram, led by Alexys Brunel (23k followers, 6.0% engagement).

Influencersaccounts tagging @selle_italia · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAlexys Brunel@alexysbrnl · 🇫🇷 FRFitness sport bodybuilding Creator23k6.0%8Tagged @selle_italia
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Selle Italia competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Selle Italia among Outdoor Recreation brands in Italy. The closest is Alpensattel.de, then Fizik, sq-lab.com, WTB, ergonbike.com, merlincycles.com.

CompetitorsOutdoor Recreation · Italy · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Alpensattel.dealpensattel.de
Fizikfizik.com
sq-lab.comsq-lab.com
WTBwtb.com
ergonbike.comergonbike.com
merlincycles.commerlincycles.com
Competitors Gravity finds for Selle Italia. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Selle Italia with Alpensattel.de

07 · Company

The company behind Selle Italia.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Selle Italia is a company based in Italy, founded in 1897 according to LinkedIn, on a domain registered in November 1996. It employs about 50 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇮🇹 Italy
Founded
1897, per LinkedIn
Domain registered
13 Nov 1996
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
50 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
selleitalia.com · Bigcommerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Selle Italia

What people ask Google about Selle Italia.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Selle Italia a legit company?

According to Gravity by Benchr, Selle Italia is a brand based in Italy: its website has existed since November 1996, it sells on a Bigcommerce store, it employs 50 people on LinkedIn, it has 99,577 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Selle Italia?

Customers rate Selle Italia 1.9 out of 5 on Trustpilot over 12 reviews, 8 of them in the last twelve months: 0% give five stars, 100% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Selle Italia known for?

Selle Italia is an Italian company that designs and manufactures saddles for bicycles, including road bikes, mountain bikes, and various cycling disciplines. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.

Does Selle Italia have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Selle Italia advertises on Facebook and Instagram and on Google, where its offers often run. Check selleitalia.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Selle Italia?

Selle Italia sells on its own website, selleitalia.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind Selle Italia?

Gravity by Benchr records a company based in Italy, founded in 1897 according to LinkedIn, on a domain registered in 1996, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Selle Italia growing?

Not at the moment. Gravity by Benchr estimates about 144,100 visits to selleitalia.com in September 2026, down 1% in a month and down 7% over three months. Selle Italia ranks #42 of 1,894 Outdoor Recreation brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Selle Italia use?

Gravity by Benchr identifies selleitalia.com as a Bigcommerce store. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records.

What is Selle Italia's ad budget?

Gravity by Benchr does not publish a spend figure for Selle Italia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in Italy?

Among Outdoor Recreation brands in Italy in the Gravity by Benchr index, Selle Italia ranks #42 of 1,894 by estimated traffic. Its closest competitors on the same market are Alpensattel.de, Fizik, sq-lab.com, WTB and ergonbike.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Selle Italia.