Brand page · Jewelry · United Kingdom
Serge DeNimes: 119k visits a month, 137 active Meta ads, Gravity score 594.
Serge DeNimes — Serge DeNimes is a London-based men's jewellery brand offering premium but affordable 925 Sterling Silver jewellery including rings, necklaces, bracelets, and earrings. In September 2026 sergedenimes.com drew an estimated 119k visits, down 37% on the month before. It ranks #316 of 33,382 Jewelry brands in United Kingdom and holds a 3.5 Trustpilot rating over 1,855 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Jewelry brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Serge DeNimes is a London-based men's jewellery brand offering premium but affordable 925 Sterling Silver jewellery including rings, necklaces, bracelets, and earrings.
01 · Traffic
How much traffic Serge DeNimes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Serge DeNimes drew an estimated 119k visits in September 2026, down 37% on the month before and up 28% over three months.
- Worldwide#80,861of 4.5m sites · Top 5%
- In United States#26,594of 1.2m sites · Top 5%
- Jewelry, worldwide#1,699of 132,285 brands · Top 5%
- Jewelry, United States#316of 33,382 brands · Top 1%
119k
estimated visits in September
1 mo ▼ −36.6%4 mo ▲ +28.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Serge DeNimes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Serge DeNimes holds 3.5 out of 5 on Trustpilot over 1,855 reviews, 71 of them in the last twelve months: 66% of customers give five stars and 19% one star. That volume places Serge DeNimes in the top 10% of the 270,321 Trustpilot pages in the Gravity index. On Google, Serge DeNimes scores 3.8 over 16 reviews.
Streetwear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Serge DeNimes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Serge DeNimes sells on Shopify, 92% of its catalogue in stock. The best seller is Silver Envy Signet Ring, at £155.00, followed by Silver Patriot Ring and Silver Signet Ring.
#1Silver Envy Signet RingSerge DeNimes£155.00In stock
#2Silver Patriot RingSerge DeNimes£110.00In stock
#3Silver Signet RingSerge DeNimes£165.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Serge DeNimes in its comparison group.
- Average rating
- 4.41 / 5
- Rated products
- 33% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$284.57
- Currency
- GBP
04 · Ads
What Serge DeNimes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Serge DeNimes runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2023 (image, text, video).
Designed in LondonSerge DeNimes2 Oct 2026image
Shop bestsellers from London jewellery brand Serge DeNimesSerge DeNimes1 Oct 2026video
NEW: Protection CollectionSerge DeNimes1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Serge DeNimes LTDverified
Text ad20 Oct 2026Serge DeNimes LTDverified
Text ad20 Oct 2026Serge DeNimes LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Serge DeNimes.
The creators who tag @sergedenimes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sergedenimes on Instagram, led by Ash Bellis | Men’s Fashion | Outfits & Styling (10.1k followers, 7.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAsh Bellis | Men’s Fashion | Outfits & Styling@_ashbellis · INTL | Fashion style luxury Creator | 10.1k | 7.2% | 8 | Tagged @sergedenimes |
06 · Competitors according to Gravity
Who Serge DeNimes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Serge DeNimes among Jewelry brands in United Kingdom. The closest is dirilistaki.com, then Reytel, Miso by Sonia, Clocks + Colours, ARES, ORIONZ.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dirilistaki.comdirilistaki.com | |||||||
| Reytelreytel.ua | |||||||
| Miso by Soniamisobysonia.com | |||||||
| Clocks + Coloursclocksandcolours.com | |||||||
| ARESares-ring.com | |||||||
| ORIONZorionzjewels.com |
07 · Company
The company behind Serge DeNimes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Serge DeNimes is a company based in London, United Kingdom, founded in 2011 according to LinkedIn, on a domain registered in April 2011. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2011, per LinkedIn
- Domain registered
- 15 Apr 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sergedenimes.com · Shopify · GBP
- Catalogue
- 97 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Serge DeNimes
What people ask Google about Serge DeNimes.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Serge DeNimes a legit company?
According to Gravity by Benchr, Serge DeNimes is a brand based in London, United Kingdom: its website has existed since April 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 105,389 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Serge DeNimes reviews: is it worth it?
Customers rate Serge DeNimes 3.5 out of 5 on Trustpilot over 1,855 reviews, 71 of them in the last twelve months: 66% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Serge DeNimes scores 3.8 over 16 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Serge DeNimes known for?
Serge DeNimes is a London-based men's jewellery brand offering premium but affordable 925 Sterling Silver jewellery including rings, necklaces, bracelets, and earrings. Gravity by Benchr classifies it under Jewelry, with Rings making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Serge DeNimes expensive?
Serge DeNimes' best seller, Silver Envy Signet Ring, sells £155.00 on sergedenimes.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check sergedenimes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Serge DeNimes promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Serge DeNimes advertises on Facebook and Instagram and on Google, where its offers often run. Check sergedenimes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Serge DeNimes?
Serge DeNimes sells on its own website, sergedenimes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Serge DeNimes?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Serge DeNimes doing well?
Yes. Gravity by Benchr estimates about 119,300 visits to sergedenimes.com in September 2026, down 37% in a month and up 28% over three months. Serge DeNimes ranks #316 of 33,382 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Serge DeNimes use?
Gravity by Benchr identifies sergedenimes.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Serge DeNimes spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Serge DeNimes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Serge DeNimes ranks #316 of 33,382 by estimated traffic. Its closest competitors on the same market are dirilistaki.com, Reytel, Miso by Sonia, Clocks + Colours and ARES. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Serge DeNimes.