Brand page · Personal Care · France
Serge Lutens: 50.1k visits a month, 109 active Meta ads, Gravity score 646.
Serge Lutens — Serge Lutens is a luxury brand specializing in fragrances and makeup products. The brand offers perfumes, makeup collections, and home fragrances, known for its olfactory excellence and innovative beauty products. In September 2026 sergelutens.com drew an estimated 50.1k visits, down 17% on the month before. It ranks #1,382 of 33,626 Personal Care brands in France and holds a 3.7 Trustpilot rating over 89 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 166 peers: Personal Care brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Serge Lutens is a luxury brand specializing in fragrances and makeup products. The brand offers perfumes, makeup collections, and home fragrances, known for its olfactory excellence and innovative beauty products.
01 · Traffic
How much traffic Serge Lutens gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Serge Lutens drew an estimated 50.1k visits in September 2026, down 17% on the month before and up 6% over three months.
- Worldwide#169,711of 4.5m sites · Top 5%
- In United States#54,364of 1.2m sites · Top 5%
- Personal Care, worldwide#8,602of 215,119 brands · Top 5%
- Personal Care, United States#1,382of 33,626 brands · Top 5%
50.1k
estimated visits in September
1 mo ▼ −16.8%4 mo ▲ +6.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Serge Lutens.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Serge Lutens holds 3.7 out of 5 on Trustpilot over 89 reviews, 40 of them in the last twelve months: 36% of customers give five stars and 46% one star. That volume places Serge Lutens in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Flavours, Fragrances and Aroma Supplier Cosmetics and Perfumes Supplier Perfume Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Serge Lutens sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Serge Lutens sells on Shopify, 89% of its catalogue in stock. The best seller is Discovery set Collection noire, at US$92.00, followed by Mascara and Fleurs d'oranger.
Discovery set Collection noireSerge LutensUS$92.00In stock
MascaraSerge LutensUS$70.00In stock
Fleurs d'orangerSerge LutensUS$230.00–US$330.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Serge Lutens in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 40% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$230.00
- Currency
- USD
04 · Ads
What Serge Lutens is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Serge Lutens runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
Coffrets DécouverteSerge Lutens6 Oct 2026image
Royaume des lumièresSerge Lutens5 Oct 2026video
Esplora la CollezioneSerge Lutens5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026LES SALONS DU PALAIS ROYAL SHISEIDOverified
Text ad20 Oct 2026LES SALONS DU PALAIS ROYAL SHISEIDOverified
Text ad20 Oct 2026LES SALONS DU PALAIS ROYAL SHISEIDOverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Serge Lutens.
The creators who tag @sergelutens on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sergelutens on Instagram, led by Matteo Fumagalli (50.2k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMatteo Fumagalli@matteo_fumagalli92 · 🇮🇹 IT | Beauty cosmetics skincare Creator | 50.2k | 1.1% | 5 | Tagged @sergelutens |
06 · Competitors according to Gravity
Who Serge Lutens competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Serge Lutens among Personal Care brands in France. The closest is Serge Lutens, then SergeLutens, Serge Lutens, Geparlys Parfums, BDK Parfums, Nicolaï Parfum.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Serge Lutenssergelutens.eu | |||||||
| SergeLutenssergelutens.fr | |||||||
| Serge Lutenssergelutens.co.uk | |||||||
| Geparlys Parfumsgeparlys.com | |||||||
| BDK Parfumsbdkparfums.com | |||||||
| Nicolaï Parfumnicolaiparis.com |
07 · Company
The company behind Serge Lutens.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Serge Lutens is a company based in PARIS, France, founded in 2000 according to LinkedIn, on a domain registered in January 1999. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · PARIS
- Founded
- 2000, per LinkedIn
- Domain registered
- 21 Jan 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sergelutens.com · Shopify · USD
- Catalogue
- 162 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Serge Lutens
What people ask Google about Serge Lutens.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Serge Lutens a legit company?
According to Gravity by Benchr, Serge Lutens is a brand based in PARIS, France: its website has existed since January 1999, it sells on a Shopify store, it employs 25 people on LinkedIn, it has 129,099 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Serge Lutens reviews: is it worth it?
Customers rate Serge Lutens 3.7 out of 5 on Trustpilot over 89 reviews, 40 of them in the last twelve months: 36% give five stars, 46% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Serge Lutens?
Serge Lutens is a luxury brand specializing in fragrances and makeup products. The brand offers perfumes, makeup collections, and home fragrances, known for its olfactory excellence and innovative beauty products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Serge Lutens prices: how much is it?
Serge Lutens' best seller, Discovery set Collection noire, sells US$92.00 on sergelutens.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check sergelutens.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Serge Lutens discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Serge Lutens advertises on Facebook and Instagram and on Google, where its offers often run. Check sergelutens.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Serge Lutens?
Serge Lutens sells on its own website, sergelutens.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Serge Lutens?
Gravity by Benchr records a company based in PARIS, France, founded in 2000 according to LinkedIn, on a domain registered in 1999, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Serge Lutens growing?
Yes. Gravity by Benchr estimates about 50,100 visits to sergelutens.com in September 2026, down 17% in a month and up 6% over three months. Serge Lutens ranks #1,382 of 33,626 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Serge Lutens use?
Gravity by Benchr identifies sergelutens.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Serge Lutens spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Serge Lutens on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, Serge Lutens ranks #1,382 of 33,626 by estimated traffic. Its closest competitors on the same market are Serge Lutens, SergeLutens, Serge Lutens, Geparlys Parfums and BDK Parfums. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Serge Lutens.