Brand page · Law Enforcement · United States

Serious Detecting Top 5% worldwide Top 5% in United States Top 5% in Law Enforcement Top 5% in Law Enforcement in United States
seriousdetecting.com·🇺🇸 Ypsilanti, United States· Shopify·Since 2011

Serious Detecting: 65.7k visits a month, 5 active Meta ads, Gravity score 601.

Serious Detecting — Serious Detecting is an authorized metal detector dealer that sells metal detectors and accessories from brands including Minelab, Garrett, Nokta, Fisher and XP. In September 2026 seriousdetecting.com drew an estimated 65.7k visits, down 25% on the month before. It ranks #3 of 88 Law Enforcement brands in United States and holds a 4.6 Trustpilot rating over 38 reviews.

seriousdetecting.com@seriousdetecting 865YouTube 2.9kFacebookLinkedIn 73Trustpilot 4.6Meta Ad Library 5

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
65.7k
−25% vs. August 2026
Instagram followers
865
799 posts · @seriousdetecting
Trustpilot
4.6
38 reviews · 37 in 12 months
Meta ads
5
active · on Google since 2021
Products
85%
in stock · 267 collections
Rank in United States
#3
of 88 in Law Enforcement
LinkedIn
73
followers · 4 employees
Earned media value
—
Data not available

Gravity score

601/ 1000 · 8 of 10 indicators rated
Brand Power618
Momentum708
Performance475

Percentiles within 7 peers: Law Enforcement brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Serious Detecting is an authorized metal detector dealer that sells metal detectors and accessories from brands including Minelab, Garrett, Nokta, Fisher and XP.

01 · Traffic

How much traffic Serious Detecting gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Serious Detecting drew an estimated 65.7k visits in September 2026, down 25% on the month before and up 13% over three months.

  • Worldwide#134,642of 4.5m sites · Top 5%
  • In United States#43,629of 1.2m sites · Top 5%
  • Law Enforcement, worldwide#7of 528 brands · Top 5%
  • Law Enforcement, United States#3of 88 brands · Top 5%
Monthly visitssource Sept 2026

65.7k

estimated visits in September

1 mo ▼ −25.5%4 mo ▲ +13.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Serious Detecting.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Serious Detecting holds 4.6 out of 5 on Trustpilot over 38 reviews, 37 of them in the last twelve months: 87% of customers give five stars and 3% one star. That volume places Serious Detecting in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 21 Oct 2026
4.6TrustScore · 38 reviews · 37 in 12 months
Top 40% review volumeTop 30% rating quality
5 ★87%
4 ★5%
3 ★3%
2 ★3%
1 ★3%

Outdoor Sports Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Serious Detecting sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Serious Detecting sells on Shopify, 85% of its catalogue in stock. The best seller is Minelab Manticore Metal Detector, at US$1,499.00, followed by Garrett Pro-Pointer AT Waterproof Pinpointer and Minelab Gold Monster 2000 Gold Metal Detector.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Metal Detectors41%
Mining & Quarrying Supplies4%
Gardening3%
Sporting Goods3%

Share of the catalogue by product family.

Activity mixdominant: Law Enforcement
Law Enforcement46%
Outdoor Recreation7%
Mining & Quarrying6%
Electronics Accessories6%
Lawn & Garden4%

The dominant category places Serious Detecting in its comparison group.

Prices and ratingsstore data
Average rating
4.83 / 5
Rated products
31% of the catalogue
In stock
85%
Upper price quartile
US$175.12
Currency
USD

05 · Influencers

Who talks about Serious Detecting.

The creators who tag @seriousdetecting on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @seriousdetecting · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Serious Detecting competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Serious Detecting among Law Enforcement brands in United States. The closest is Detector Warehouse, then Digging It Detectors, LMS Metal Detecting | Store, High Plains Prospectors, Detector Experts, Detector Hero.

CompetitorsLaw Enforcement · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Detector Warehousedetectorwarehouse.com
Digging It Detectorsdiggingitdetectors.com
LMS Metal Detecting | Storelmsmetaldetecting.store
High Plains Prospectorshighplainsprospectors.com
Detector Expertsdetectorexperts.com
Detector Herodetectorhero.com
Competitors Gravity finds for Serious Detecting. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Serious Detecting with Detector Warehouse

07 · Company

The company behind Serious Detecting.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Serious Detecting is a company based in Ypsilanti, United States, on a domain registered in March 2011. It employs about 4 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Ypsilanti
Founded
Data not available
Domain registered
29 Mar 2011
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
4 on LinkedIn · 2-10
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
seriousdetecting.com · Shopify · USD
Catalogue
267 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Serious Detecting

What people ask Google about Serious Detecting.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Serious Detecting legit?

According to Gravity by Benchr, Serious Detecting is a brand based in Ypsilanti, United States: its website has existed since March 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 865 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Serious Detecting reviews

Customers rate Serious Detecting 4.6 out of 5 on Trustpilot over 38 reviews, 37 of them in the last twelve months: 87% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Serious Detecting sell?

Serious Detecting is an authorized metal detector dealer that sells metal detectors and accessories from brands including Minelab, Garrett, Nokta, Fisher and XP. Gravity by Benchr classifies it under Law Enforcement, with Metal Detectors making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Serious Detecting expensive?

Serious Detecting's best seller, Minelab Manticore Metal Detector, sells US$1,499.00 on seriousdetecting.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check seriousdetecting.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Serious Detecting discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Serious Detecting advertises on Facebook and Instagram and on Google, where its offers often run. Check seriousdetecting.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Serious Detecting?

Serious Detecting sells on its own website, seriousdetecting.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Serious Detecting?

Gravity by Benchr records a company based in Ypsilanti, United States, whose domain was registered in 2011, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Serious Detecting doing well?

Yes. Gravity by Benchr estimates about 65,700 visits to seriousdetecting.com in September 2026, down 25% in a month and up 13% over three months. Serious Detecting ranks #3 of 88 Law Enforcement brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Serious Detecting use?

Gravity by Benchr identifies seriousdetecting.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Serious Detecting spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Serious Detecting on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Law Enforcement brands in United States?

Among Law Enforcement brands in United States in the Gravity by Benchr index, Serious Detecting ranks #3 of 88 by estimated traffic. Its closest competitors on the same market are Detector Warehouse, Digging It Detectors, LMS Metal Detecting | Store, High Plains Prospectors and Detector Experts. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Serious Detecting.