Brand page · Clothing · United Kingdom
Shackleton: 62.2K visits a month, 8 active Meta ads, Gravity score 557.
Shackleton — Shackleton designs and develops performance apparel and expedition experiences, inspired by polar explorer Sir Ernest Shackleton. In September 2026 shackleton.com drew an estimated 62.2K visits, up 25% on the month before. It ranks #817 of 19,668 Clothing brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shackleton designs and develops performance apparel and expedition experiences, inspired by polar explorer Sir Ernest Shackleton.
01 · Traffic
How much traffic Shackleton gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shackleton drew an estimated 62.2K visits in September 2026, up 25% on the month before and up 66% over three months.
- Worldwide#141,134of 4.5M sites · Top 5%
- In United Kingdom#7,409of 192K sites · Top 5%
- Clothing, worldwide#13,642of 459,295 brands · Top 5%
- Clothing, United Kingdom#817of 19,668 brands · Top 5%
62.2K
estimated visits in September
1 mo ▲ +24.6%4 mo ▲ +65.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Shackleton.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shackleton holds 3.3 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 67% of customers give five stars and 0% one star.
Activewear Store Outdoor Clothing and Equipment Shop Outerwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Shackleton sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Shackleton sells on Shopify, 69% of its catalogue in stock. The best seller is Nelson Merino Base Layer, at £125.00, followed by Docker Merino Sweater and Hero Sweater - British Made.
#1Nelson Merino Base LayerShackleton£125.00In stock
#2Docker Merino SweaterShackleton£195.00In stock
#3Hero Sweater - British MadeShackleton£265.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Shackleton in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 60% of the catalogue
- In stock
- 69%
- Upper price quartile
- US$1,316.96
- Currency
- GBP
04 · Ads
What Shackleton is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shackleton runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
Durable and Versatile Down JacketShackleton7 Oct 2026image
Ronne Down JacketShackleton7 Oct 2026image
1/4 Zip Merino SweaterShackleton7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Shackleton Design & Manufacturing Companyverified
Text ad20 Oct 2026The Shackleton Design & Manufacturing Companyverified
Image ad20 Oct 2026The Shackleton Design & Manufacturing Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Shackleton.
The creators who tag @shackletonofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shackletonofficial on Instagram, led by James Norbury (830K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJames Norbury@jamesnorbury_ · 🇬🇧 GB | Fitness sport bodybuilding Creator | 830K | 0.4% | 3 | Tagged @shackletonofficial |
06 · Competitors according to Gravity
Who Shackleton competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shackleton among Clothing brands in United Kingdom. The closest is Huntsman Savile Row, then Gieves & Hawkes, S.E.H Kelly, Favourbrook, Vollebak, PrivateWhite V.C..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Huntsman Savile Rowhuntsmansavilerow.com | |||||||
| Gieves & Hawkesgievesandhawkes.com | |||||||
| S.E.H Kellysehkelly.com | |||||||
| Favourbrookfavourbrook.com | |||||||
| Vollebakvollebak.com | |||||||
| PrivateWhite V.C.privatewhitevc.com |
07 · Company
The company behind Shackleton.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shackleton is a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in July 1997. It employs about 71 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2016, per LinkedIn
- Domain registered
- 9 Jul 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 71 on LinkedIn · 11-50
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shackleton.com · Shopify · GBP
- Catalogue
- 68 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shackleton
What people ask Google about Shackleton.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shackleton legit or a scam?
According to Gravity by Benchr, Shackleton is a brand based in London, United Kingdom: its website has existed since July 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 71 people on LinkedIn, it has 76,477 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Shackleton?
Shackleton designs and develops performance apparel and expedition experiences, inspired by polar explorer Sir Ernest Shackleton. Gravity by Benchr classifies it under Clothing, with Outerwear making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Shackleton cost?
Shackleton's best seller, Nelson Merino Base Layer, sells £125.00 on shackleton.com. 69% of the catalogue is in stock. Gravity does not track prices daily: check shackleton.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Shackleton discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Shackleton advertises on Facebook and Instagram and on Google, where its offers often run. Check shackleton.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Shackleton?
Shackleton sells on its own website, shackleton.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Shackleton?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 1997, with 71 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Shackleton doing well?
Yes. Gravity by Benchr estimates about 62,200 visits to shackleton.com in September 2026, up 25% in a month and up 66% over three months. Shackleton ranks #817 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Shackleton use?
Gravity by Benchr identifies shackleton.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Shackleton spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Shackleton on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Shackleton ranks #817 of 19,668 by estimated traffic. Its closest competitors on the same market are Huntsman Savile Row, Gieves & Hawkes, S.E.H Kelly, Favourbrook, Vollebak. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shackleton.