Brand page · United Kingdom
Shade Station traffic, ads & competitors 550k visits a month, 63 active Meta ads.
Shade Station — Shade Station is a UK-based online retailer that sells sunglasses, prescription glasses, and prescription sunglasses from luxury and designer brands. In September 2026 shadestation.co.uk drew an estimated 550k visits, down 33% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Shade Station is a UK-based online retailer that sells sunglasses, prescription glasses, and prescription sunglasses from luxury and designer brands.
01 · Traffic
How much traffic Shade Station gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shade Station drew an estimated 550k visits in September 2026, down 33% on the month before and down 27% over three months.
- Worldwide#16,828of 4.5m sites · Top 1%
- In United Kingdom#675of 192k sites · Top 1%
- Category, worldwide—Data not available
- Category, United Kingdom—Data not available
550k
estimated visits in September
1 mo ▼ −33.4%4 mo ▼ −26.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Shade Station.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shade Station holds 4.8 out of 5 on Trustpilot over 33,506 reviews, 5,910 of them in the last twelve months: 90% of customers give five stars and 5% one star. That volume places Shade Station in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, Shade Station scores 4.6 over 35 reviews.
Optician Glasses Store Sunglasses Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Shade Station sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Shade Station's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Shade Station in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Shade Station is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shade Station runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
25% Off LensesShade Station13 Oct 2026image
Oakley Foundational Technology High Definition Optics® isn’t about lenses, well not completely. It’s a full system where the goal is a visuShade Station12 Oct 2026video
@Oakley Foundational Technology High Definition Optics® isn’t about lenses, well not completely. It’s a full system where the goal is a visShade Station12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Shade Station.
The creators who tag @shade_station on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shade_station on Instagram, led by Oscar C. (10k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOscar C.@oscar_corsal · INTL | Fashion style luxury Creator | 10k | 0.5% | 4 | Tagged @shade_station |
06 · Competitors according to Gravity
Who Shade Station competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shade Station. The closest is sunglasshut.com, then Good See Co., eye-oo.com, Select Eyewear, glasses.com, oliverpeoples.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sunglasshut.comsunglasshut.com | |||||||
| Good See Co.goodseeco.com | |||||||
| eye-oo.comeye-oo.com | |||||||
| Select Eyewearselecteyewear.com | |||||||
| glasses.comglasses.com | |||||||
| oliverpeoples.comoliverpeoples.com |
07 · Company
The company behind Shade Station.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shade Station is a company based in United Kingdom, founded in 2000 according to LinkedIn, on a domain registered in February 2002. It employs about 28 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2000, per LinkedIn
- Domain registered
- 6 Feb 2002
- Employees
- 28 on LinkedIn
- Own store
- shadestation.co.uk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shade Station
What people ask Google about Shade Station.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shade Station a legit company?
According to Gravity by Benchr, Shade Station is a brand based in the United Kingdom: its website has existed since February 2002, its Trustpilot profile is claimed by the brand, it employs 28 people on LinkedIn, it has 20,070 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Shade Station reviews
Customers rate Shade Station 4.8 out of 5 on Trustpilot over 33,506 reviews, 5,910 of them in the last twelve months: 90% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Shade Station scores 4.6 over 35 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Shade Station?
Shade Station is a UK-based online retailer that sells sunglasses, prescription glasses, and prescription sunglasses from luxury and designer brands. Source: Gravity by Benchr product classification.
Does Shade Station have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Shade Station advertises on Facebook and Instagram, where its offers often run. Check shadestation.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Shade Station?
Gravity by Benchr records a company based in United Kingdom, founded in 2000 according to LinkedIn, on a domain registered in 2002, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Shade Station doing well?
Not at the moment. Gravity by Benchr estimates about 550,100 visits to shadestation.co.uk in September 2026, down 33% in a month and down 27% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Shade Station spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Shade Station on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shade Station.