Brand page
Shade Station traffic, ads & competitors 111k visits a month, 63 active Meta ads.
Shade Station — Shade Station is a UK-based online retailer that sells sunglasses, prescription glasses, prescription sunglasses, and sports eyewear. In September 2026 shadestation.com drew an estimated 111k visits, down 23% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Shade Station is a UK-based online retailer that sells sunglasses, prescription glasses, prescription sunglasses, and sports eyewear.
01 · Traffic
Shade Station website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shade Station drew an estimated 111k visits in September 2026, down 23% on the month before and down 33% over three months.
- Worldwide#68,585of 4.5m sites · Top 5%
- In United States#22,590of 1.2m sites · Top 5%
- Category, worldwide—Data not available
- Category, United States—Data not available
111k
estimated visits in September
1 mo ▼ −23.2%4 mo ▼ −33.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Shade Station reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shade Station holds 4.8 out of 5 on Trustpilot over 33,523 reviews, 5,928 of them in the last twelve months: 90% of customers give five stars and 5% one star. That volume places Shade Station in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Optician Glasses Store Sunglasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Shade Station best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Shade Station's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Shade Station in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Shade Station ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shade Station runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
25% Off LensesShade Station13 Oct 2026image
Oakley Foundational Technology High Definition Optics® isn’t about lenses, well not completely. It’s a full system where the goal is a visuShade Station12 Oct 2026video
@Oakley Foundational Technology High Definition Optics® isn’t about lenses, well not completely. It’s a full system where the goal is a visShade Station12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Shade Station influencers
The creators who tag @shade_station on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shade_station on Instagram, led by Oscar C. (10k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOscar C.@oscar_corsal · INTL | Fashion style luxury Creator | 10k | 0.5% | 4 | Tagged @shade_station |
06 · Competitors according to Gravity
Shade Station competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity has not computed competitors for this brand yet.
Data not available
07 · Company
Who is behind Shade Station?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shade Station is an e-commerce brand, on a domain registered in October 2004.
- Domain registered
- 5 Oct 2004
- Own store
- shadestation.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shade Station
What people ask Google about Shade Station.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shade Station legit?
According to Gravity by Benchr, Shade Station is a brand: its website has existed since October 2004, its Trustpilot profile is claimed by the brand, it has 20,070 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Shade Station reviews
Customers rate Shade Station 4.8 out of 5 on Trustpilot over 33,523 reviews, 5,928 of them in the last twelve months: 90% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Shade Station known for?
Shade Station is a UK-based online retailer that sells sunglasses, prescription glasses, prescription sunglasses, and sports eyewear. Source: Gravity by Benchr product classification.
Shade Station promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Shade Station advertises on Facebook and Instagram, where its offers often run. Check shadestation.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Shade Station?
Gravity by Benchr records a company, whose domain was registered in 2004. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Shade Station growing?
Not at the moment. Gravity by Benchr estimates about 111,500 visits to shadestation.com in September 2026, down 23% in a month and down 33% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Shade Station spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Shade Station on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shade Station.