Brand page · Clothing · Singapore
SHEIN: 280.6M visits a month, 3,781 active Meta ads.
SHEIN — SHEIN is an online fashion retailer offering a wide range of clothing, shoes, accessories, and sports equipment. The site provides the latest trends and fashion inspiration for men and women. In September 2026 shein.com drew an estimated 280.6M visits, down 11% on the month before. It ranks #2 of 97,158 Clothing brands in Singapore and holds a 3.8 Trustpilot rating over 353,390 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
SHEIN is an online fashion retailer offering a wide range of clothing, shoes, accessories, and sports equipment. The site provides the latest trends and fashion inspiration for men and women.
01 · Traffic
How much traffic SHEIN gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SHEIN drew an estimated 280.6M visits in September 2026, down 11% on the month before and down 11% over three months.
- Worldwide#82of 4.5M sites · Top 1%
- In United States#53of 1.2M sites · Top 1%
- Clothing, worldwide#2of 459,295 brands · Top 1%
- Clothing, United States#2of 97,158 brands · Top 1%
280.6M
estimated visits in September
1 mo ▼ −10.6%4 mo ▼ −11.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SHEIN.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SHEIN holds 3.8 out of 5 on Trustpilot over 353,390 reviews, 22,588 of them in the last twelve months: 60% of customers give five stars and 18% one star. That volume places SHEIN in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %. On Google, SHEIN scores 4.2 over 85,571 reviews.
Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SHEIN sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SHEIN's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SHEIN in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What SHEIN is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SHEIN runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
SHEIN Army Green Tie Side Tank Dress Women's Dresses Cocktail Midi Scoop Neck Wrap Hem Regular Fit High Waist Casual Beach SummerSHEIN14 Oct 2026image
Anewsta White Embroidered Lace Hollow Out Straight Leg Jeans Women's Regular Fit Denim Mid Waist Elegant Casual Vacation PantsSHEIN14 Oct 2026image
Al Najma Red Floral Print Maxi Dress Women's Long Sleeve Knot Front Flounce Sleeve Ruffle Hem Tie Neck High Waist A-Line Boho Vacation SprinSHEIN14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Roadget Business Pte. Ltd.verified
Text ad19 Oct 2026Roadget Business Pte. Ltd.verified
Text ad19 Oct 2026Roadget Business Pte. Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SHEIN.
The creators who tag @sheinofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sheinofficial on Instagram, led by sarah perez (59.2K followers, 3.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ssarah perez@iamaarah · 🇺🇸 US | Fashion style luxury Creator | 59.2K | 3.9% | 22 | Tagged @sheinofficial |
06 · Competitors according to Gravity
Who SHEIN competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SHEIN among Clothing brands in Singapore. The closest is sheinindia.in, then SHEIN Group, asos.com, trendyol.com, ZALANDO, MD-Fashion.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sheinindia.insheinindia.in | |||||||
| SHEIN Groupsheingroup.com | |||||||
| asos.comasos.com | |||||||
| trendyol.comtrendyol.com | |||||||
| ZALANDOzalando.ch | |||||||
| MD-Fashionmd-fashion.ua |
07 · Company
The company behind SHEIN.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SHEIN is a company based in Singapore, founded in 2012 according to LinkedIn, on a domain registered in January 1998. It employs about 12,691 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇬 Singapore
- Founded
- 2012, per LinkedIn
- Domain registered
- 16 Jan 1998
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12,691 on LinkedIn
- Funding stage
- Ipo · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shein.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SHEIN
What people ask Google about SHEIN.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SHEIN legit or a scam?
According to Gravity by Benchr, SHEIN is a brand based in Singapore: its website has existed since January 1998, its Trustpilot profile is claimed by the brand, it employs 12,691 people on LinkedIn, it has 42,043,487 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
SHEIN reviews
Customers rate SHEIN 3.8 out of 5 on Trustpilot over 353,390 reviews, 22,588 of them in the last twelve months: 60% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, SHEIN scores 4.2 over 85,571 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SHEIN?
SHEIN is an online fashion retailer offering a wide range of clothing, shoes, accessories, and sports equipment. The site provides the latest trends and fashion inspiration for men and women. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a SHEIN discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SHEIN advertises on Facebook and Instagram and on Google, where its offers often run. Check shein.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns SHEIN?
Gravity by Benchr records a company based in Singapore, founded in 2012 according to LinkedIn, on a domain registered in 1998, with 12,691 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is SHEIN doing well?
Not at the moment. Gravity by Benchr estimates about 280,644,500 visits to shein.com in September 2026, down 11% in a month and down 11% over three months. SHEIN ranks #2 of 97,158 Clothing brands in Singapore in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does SHEIN spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SHEIN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Singapore?
Among Clothing brands in Singapore in the Gravity by Benchr index, SHEIN ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are sheinindia.in, SHEIN Group, asos.com, trendyol.com, ZALANDO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SHEIN.