Brand page · Tools · United States
Lumber: 115k visits a month, 1 active Meta ads, Gravity score 448.
Lumber — Shell Lumber and Hardware is a lumber and hardware store in Miami that sells building materials, DIY supplies, and offers a designer kitchen, bath, and lighting showroom. In September 2026 shelllumber.com drew an estimated 115k visits, up 28% on the month before. It ranks #65 of 3,410 Tools brands in United States and holds a 3.1 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 75 peers: Tools brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shell Lumber and Hardware is a lumber and hardware store in Miami that sells building materials, DIY supplies, and offers a designer kitchen, bath, and lighting showroom.
01 · Traffic
How much traffic Lumber gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lumber drew an estimated 115k visits in September 2026, up 28% on the month before and up 40% over three months.
- Worldwide#83,403of 4.5m sites · Top 5%
- In United States#27,435of 1.2m sites · Top 5%
- Tools, worldwide#500of 49,532 brands · Top 5%
- Tools, United States#65of 3,410 brands · Top 5%
115k
estimated visits in September
1 mo ▲ +27.9%4 mo ▲ +40.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lumber.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lumber holds 3.1 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 20% of customers give five stars and 60% one star.
Furniture Store Hardware Store Home Improvement Store Home Goods Store Do-it-Yourself Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lumber sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lumber sells on Shopify, 72% of its catalogue in stock. The best seller is Witten Vent 500BL Foundation Vent, 16 in W, 8 in H, 57 sq-in Net Free Ventilating Area, ABS, Black, Black Oxide, at US$13.53, followed by Witten Vent 500BR Foundation Vent, Brown and Presto 02144 Digital Pressure Canner, 12 qt, 1485 W, Stainless Steel, Black, 14 in L, 17 in W, 16 in H.
#1Witten Vent 500BL Foundation Vent, 16 in W, 8 in H, 57 sq-in Net Free Ventilating Area, ABS, Black, Black OxideLumberUS$13.53In stock
#2Witten Vent 500BR Foundation Vent, BrownLumberUS$13.53In stock
#3Presto 02144 Digital Pressure Canner, 12 qt, 1485 W, Stainless Steel, Black, 14 in L, 17 in W, 16 in HLumberUS$379.56In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Lumber in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 0% of the catalogue
- In stock
- 72%
- Upper price quartile
- US$54.38
- Currency
- USD
04 · Ads
What Lumber is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lumber runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since December 2023 (image, text, video).
Paws & Repairs ReadyShell Lumber & Hardware5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ventura Ecommerce Solutions, LLCverified
Text ad20 Oct 2026Ventura Ecommerce Solutions, LLCverified
Text ad20 Oct 2026Shell Lumber and Hardware Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lumber.
The creators who tag @shelllumber on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Lumber competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lumber among Tools brands in United States. The closest is Max Warehouse, then Mrosupreme.com, Hartville Hardware, Jamaica Hardware & Paints, Hardware & Tools, Hemlock Hardware.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Max Warehousemaxwarehouse.com | |||||||
| Mrosupreme.commrosupreme.com | |||||||
| Hartville Hardwarehartvillehardware.com | |||||||
| Jamaica Hardware & Paintsjamaicahardware.com | |||||||
| Hardware & Toolshardwareandtools.com | |||||||
| Hemlock Hardwarehemlockhardware.com |
07 · Company
The company behind Lumber.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lumber is a company based in Miami, United States, founded in 1928 according to LinkedIn, on a domain registered in July 1999. It employs about 57 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Miami
- Founded
- 1928, per LinkedIn
- Domain registered
- 21 Jul 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 57 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shelllumber.com · Shopify · USD
- Catalogue
- 4,987 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lumber
What people ask Google about Lumber.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lumber a legit company?
According to Gravity by Benchr, Lumber is a brand based in Miami, United States: its website has existed since July 1999, it sells on a Shopify store, it employs 57 people on LinkedIn, it has 11,354 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lumber reviews: is it worth it?
Customers rate Lumber 3.1 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 20% give five stars, 60% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lumber sell?
Shell Lumber and Hardware is a lumber and hardware store in Miami that sells building materials, DIY supplies, and offers a designer kitchen, bath, and lighting showroom. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification, October 2026.
Is Lumber expensive?
Lumber's best seller, Witten Vent 500BL Foundation Vent, 16 in W, 8 in H, 57 sq-in Net Free Ventilating Area, ABS, Black, Black Oxide, sells US$13.53 on shelllumber.com. 72% of the catalogue is in stock. Gravity does not track prices daily: check shelllumber.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lumber discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lumber advertises on Facebook and Instagram and on Google, where its offers often run. Check shelllumber.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lumber?
Lumber sells on its own website, shelllumber.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lumber?
Gravity by Benchr records a company based in Miami, United States, founded in 1928 according to LinkedIn, on a domain registered in 1999, with 57 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lumber growing?
Yes. Gravity by Benchr estimates about 115,000 visits to shelllumber.com in September 2026, up 28% in a month and up 40% over three months. Lumber ranks #65 of 3,410 Tools brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lumber use?
Gravity by Benchr identifies shelllumber.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lumber spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lumber on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in United States?
Among Tools brands in United States in the Gravity by Benchr index, Lumber ranks #65 of 3,410 by estimated traffic. Its closest competitors on the same market are Max Warehouse, Mrosupreme.com, Hartville Hardware, Jamaica Hardware & Paints and Hardware & Tools. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lumber.