Brand page · United States
Sheplers: 402K visits a month, 18 active Meta ads.
Sheplers — American western wear company that sells western wear apparel. In September 2026 sheplers.com drew an estimated 402K visits, down 5% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
American western wear company that sells western wear apparel
01 · Traffic
How much traffic Sheplers gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sheplers drew an estimated 402K visits in September 2026, down 5% on the month before and down 4% over three months.
- Worldwide#28,541of 4.5M sites · Top 1%
- In United States#9,291of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
402K
estimated visits in September
1 mo ▼ −4.6%4 mo ▼ −3.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sheplers.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sheplers holds 2.6 out of 5 on Trustpilot over 70 reviews, 8 of them in the last twelve months: 36% of customers give five stars and 53% one star. That volume places Sheplers in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sheplers sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sheplers's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Sheplers in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sheplers is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sheplers runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp.
Twister Men's Tooled Inlay Cross NecklaceSheplers.com10 Oct 2026image
Men's Ariat M2 Relaxed Fit Granite Bootcut JeansSheplers.com8 Oct 2026image
Men's Ariat M2 Relaxed Fit Granite Bootcut JeansSheplers.com6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Sheplers.
The creators who tag @sheplers_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sheplers_official on Instagram, led by GANGSTER CHOPPERS & HOT RODS (19.9K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGANGSTER CHOPPERS & HOT RODS@gangster_choppers · 🇺🇸 US | Automotive mobility Creator | 19.9K | 0.1% | 5 | Tagged @sheplers_official |
06 · Competitors according to Gravity
Who Sheplers competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sheplers. The closest is Tecovas, then Country Outfitter, CaballoBronco.com, Ringers Western, Durango Boots, Lucchese.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tecovastecovas.com | |||||||
| Country Outfittercountryoutfitter.com | |||||||
| CaballoBronco.comcaballobronco.com | |||||||
| Ringers Westernringerswestern.com | |||||||
| Durango Bootsdurangoboots.com | |||||||
| Luccheselucchese.com |
07 · Company
The company behind Sheplers.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sheplers is a company based in United States, on a domain registered in December 1998. It employs about 108 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 12 Dec 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 108 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sheplers.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sheplers
What people ask Google about Sheplers.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sheplers a legit company?
According to Gravity by Benchr, Sheplers is a brand based in United States: its website has existed since December 1998, its Trustpilot profile is claimed by the brand, it employs 108 people on LinkedIn, it has 20,083 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sheplers reviews
Customers rate Sheplers 2.6 out of 5 on Trustpilot over 70 reviews, 8 of them in the last twelve months: 36% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sheplers known for?
American western wear company that sells western wear apparel Source: Gravity by Benchr product classification.
Sheplers promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sheplers advertises on Facebook and Instagram, where its offers often run. Check sheplers.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Sheplers?
Gravity by Benchr records a company based in United States, whose domain was registered in 1998, with 108 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sheplers doing well?
Not at the moment. Gravity by Benchr estimates about 401,700 visits to sheplers.com in September 2026, down 5% in a month and down 4% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sheplers' ad budget?
Gravity by Benchr does not publish a spend figure for Sheplers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sheplers.