Brand page · Clothing · United States

Tecovas Top 1% worldwide Top 1% in United States Top 1% in Clothing Top 1% in Clothing in United States
tecovas.com·🇺🇸 United States· Shopify·Since 2012

Tecovas: 3.4M visits a month, 414 active Meta ads, Gravity score 637.

Tecovas — Tecovas is a Western brand that sells handcrafted cowboy boots, work boots, and western apparel for men, women, and kids. In September 2026 tecovas.com drew an estimated 3.4M visits, down 3% on the month before. It ranks #34 of 97,158 Clothing brands in United States and holds a 2.3 Trustpilot rating over 32 reviews.

tecovas.com@tecovas 866KYouTube 28.4KFacebookLinkedIn 42.4KTrustpilot 2.3Meta Ad Library 414

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
3.4M
−3% vs. August 2026
Instagram followers
866K
2,336 posts · @tecovas
Trustpilot
2.3
32 reviews · 16 in 12 months
Meta ads
414
active · on Google since 2021
Products
38%
in stock
Rank in United States
#34
of 97,158 in Clothing
LinkedIn
42.4K
followers · 900 employees
Earned media value
€491.0k
per month, Instagram

Gravity score

637/ 1000 · 9 of 10 indicators rated
Brand Power536
Momentum768
Performance607

Percentiles within 128 peers: Clothing brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Tecovas is a Western brand that sells handcrafted cowboy boots, work boots, and western apparel for men, women, and kids.

01 · Traffic

How much traffic Tecovas gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Tecovas drew an estimated 3.4M visits in September 2026, down 3% on the month before and up 14% over three months.

  • Worldwide#5,344of 4.5M sites · Top 1%
  • In United States#1,813of 1.2M sites · Top 1%
  • Clothing, worldwide#344of 459,295 brands · Top 1%
  • Clothing, United States#34of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

3.4M

estimated visits in September

1 mo ▼ −2.8%4 mo ▲ +14.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Tecovas.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Tecovas holds 2.3 out of 5 on Trustpilot over 32 reviews, 16 of them in the last twelve months: 31% of customers give five stars and 56% one star. That volume places Tecovas in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.3TrustScore · 32 reviews · 16 in 12 months
Top 50% review volume
5 ★31%
4 ★6%
3 ★0%
2 ★6%
1 ★56%

Shopping & Fashion

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Tecovas sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Tecovas sells on Shopify, 38% of its catalogue in stock. The best seller is Over-The-Calf Socks (3-Pack), at US$30.00, followed by The Annie and The Earl.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Boots27%
Clothing Tops22%
Hats7%
Belts7%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing35%
Shoes31%
Clothing Accessories18%
Handbags, Wallets & Cases5%
Kitchen & Dining4%

The dominant category places Tecovas in its comparison group.

Prices and ratingsstore data
Average rating
4.75 / 5
Rated products
87% of the catalogue
In stock
38%
Upper price quartile
US$195.00
Currency
USD

05 · Influencers

Who talks about Tecovas.

The creators who tag @tecovas on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @tecovas on Instagram, led by Michael McHenry ⚡️ (12.3K followers, 3.3% engagement).

Influencersaccounts tagging @tecovas · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMichael McHenry ⚡️@michaelmchenry · 🇺🇸 USEntrepreneurship startups Creator12.3K3.3%7Tagged @tecovas
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Tecovas competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Tecovas among Clothing brands in United States. The closest is Country Outfitter, then CaballoBronco.com, Stetson, Wild West Boot Store, Sheplers, Ringers Western.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Country Outfittercountryoutfitter.com
CaballoBronco.comcaballobronco.com
Stetsonstetson.com
Wild West Boot Storewildwestbootstore.com
Sheplerssheplers.com
Ringers Westernringerswestern.com
Competitors Gravity finds for Tecovas. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Tecovas with Country Outfitter

07 · Company

The company behind Tecovas.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Tecovas is a company based in United States, founded in 2015 according to LinkedIn, on a domain registered in January 2012. It employs about 900 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States
Founded
2015, per LinkedIn
Domain registered
7 Jan 2012
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
900 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
tecovas.com · Shopify · USD
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Tecovas

What people ask Google about Tecovas.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Tecovas a legit company?

According to Gravity by Benchr, Tecovas is a brand based in United States: its website has existed since January 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 900 people on LinkedIn, it has 865,851 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Tecovas reviews: is it worth it?

Customers rate Tecovas 2.3 out of 5 on Trustpilot over 32 reviews, 16 of them in the last twelve months: 31% give five stars, 56% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Tecovas?

Tecovas is a Western brand that sells handcrafted cowboy boots, work boots, and western apparel for men, women, and kids. Gravity by Benchr classifies it under Clothing, with Boots making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Tecovas prices: how much is it?

Tecovas' best seller, Over-The-Calf Socks (3-Pack), sells US$30.00 on tecovas.com. 38% of the catalogue is in stock. Gravity does not track prices daily: check tecovas.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Tecovas promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Tecovas advertises on Facebook and Instagram and on Google, where its offers often run. Check tecovas.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Tecovas?

Tecovas sells on its own website, tecovas.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Tecovas?

Gravity by Benchr records a company based in United States, founded in 2015 according to LinkedIn, on a domain registered in 2012, with 900 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Tecovas growing?

Yes. Gravity by Benchr estimates about 3,390,600 visits to tecovas.com in September 2026, down 3% in a month and up 14% over three months. Tecovas ranks #34 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Tecovas use?

Gravity by Benchr identifies tecovas.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Tecovas' ad budget?

Gravity by Benchr does not publish a spend figure for Tecovas on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, Tecovas ranks #34 of 97,158 by estimated traffic. Its closest competitors on the same market are Country Outfitter, CaballoBronco.com, Stetson, Wild West Boot Store, Sheplers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tecovas.