Brand page · Jewelry · Australia
Shiels: 594K visits a month, 139 active Meta ads, Gravity score 559.
Shiels — Shiels Jewellers is an Australian retail jeweller that sells engagement rings, diamonds, watches, and gold jewellery. In September 2026 shiels.com.au drew an estimated 594K visits, down 13% on the month before. It ranks #6 of 4,011 Jewelry brands in Australia and holds a 2.9 Trustpilot rating over 964 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Jewelry brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shiels Jewellers is an Australian retail jeweller that sells engagement rings, diamonds, watches, and gold jewellery.
01 · Traffic
How much traffic Shiels gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shiels drew an estimated 594K visits in September 2026, down 13% on the month before and up 10% over three months.
- Worldwide#21,649of 4.5M sites · Top 1%
- In Australia#405of 105K sites · Top 1%
- Jewelry, worldwide#292of 132,285 brands · Top 1%
- Jewelry, Australia#6of 4,011 brands · Top 1%
594K
estimated visits in September
1 mo ▼ −12.5%4 mo ▲ +9.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Shiels.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shiels holds 2.9 out of 5 on Trustpilot over 964 reviews, 24 of them in the last twelve months: 85% of customers give five stars and 8% one star. That volume places Shiels in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store Watch Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Shiels sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Shiels sells on Shopify, 41% of its catalogue in stock. The best seller is Stainless Steel Gold Plated Crystal Bangle 65mm, at A$19.99, followed by Sterling Silver Plain 10mm Sleeper Earrings and Stainless Steel 3mmx 65mm Crystal Bangle.
#1Stainless Steel Gold Plated Crystal Bangle 65mmShielsA$19.99In stock
#2Sterling Silver Plain 10mm Sleeper EarringsShielsA$24.99In stock
#3Stainless Steel 3mmx 65mm Crystal BangleShielsA$19.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Shiels in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 21% of the catalogue
- In stock
- 41%
- Upper price quartile
- US$278.26
- Currency
- AUD
04 · Ads
What Shiels is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shiels runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2024 (image, text, video).
🛒Click & Collect At ShielsShiels Jewellers6 Oct 2026video
🎉Their Next Favourite RingShiels Jewellers5 Oct 2026image
🔥Clearance Sale Gold Hoops & StudsShiels Jewellers4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TRANSWORLD ENTERPRISES PTY LTDverified
Text ad20 Oct 2026TRANSWORLD ENTERPRISES PTY LTDverified
Text ad20 Oct 2026TRANSWORLD ENTERPRISES PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Shiels.
The creators who tag @shielsjewellers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shielsjewellers on Instagram, led by Maryam Elbahtity (23K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMaryam Elbahtity@maryam_elbahtity · 🇦🇺 AU | Fashion style luxury Creator | 23K | 0.9% | 1 | Tagged @shielsjewellers |
06 · Competitors according to Gravity
Who Shiels competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shiels among Jewelry brands in Australia. The closest is Michael Hill, then fhinds.co.uk, Riddle's Jewelry, Ann-Louise, Siebel Juweliers, Daniels Jewelers.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Michael Hillmichaelhill.co.nz | |||||||
| fhinds.co.ukfhinds.co.uk | |||||||
| Riddle's Jewelryriddlesjewelry.com | |||||||
| Ann-Louiseannlouise.ca | |||||||
| Siebel Juwelierssiebeljuweliers.nl | |||||||
| Daniels Jewelersdanielsjewelers.com |
07 · Company
The company behind Shiels.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shiels is a company based in Adelaide, Australia. It employs about 169 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Adelaide
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 169 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shiels.com.au · Shopify · AUD
- Catalogue
- 983 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shiels
What people ask Google about Shiels.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shiels legit or a scam?
According to Gravity by Benchr, Shiels is a brand based in Adelaide, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 169 people on LinkedIn, it has 21,701 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Shiels?
Customers rate Shiels 2.9 out of 5 on Trustpilot over 964 reviews, 24 of them in the last twelve months: 85% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Shiels known for?
Shiels Jewellers is an Australian retail jeweller that sells engagement rings, diamonds, watches, and gold jewellery. Gravity by Benchr classifies it under Jewelry, with Watches making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Shiels prices: how much is it?
Shiels' best seller, Stainless Steel Gold Plated Crystal Bangle 65mm, sells A$19.99 on shiels.com.au. 41% of the catalogue is in stock. Gravity does not track prices daily: check shiels.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Shiels have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Shiels advertises on Facebook and Instagram and on Google, where its offers often run. Check shiels.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Shiels?
Shiels sells on its own website, shiels.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Shiels?
Gravity by Benchr records a company based in Adelaide, Australia, with 169 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Shiels growing?
Yes. Gravity by Benchr estimates about 594,000 visits to shiels.com.au in September 2026, down 13% in a month and up 10% over three months. Shiels ranks #6 of 4,011 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Shiels use?
Gravity by Benchr identifies shiels.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Shiels' ad budget?
Gravity by Benchr does not publish a spend figure for Shiels on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, Shiels ranks #6 of 4,011 by estimated traffic. Its closest competitors on the same market are Michael Hill, fhinds.co.uk, Riddle's Jewelry, Ann-Louise, Siebel Juweliers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shiels.