Brand page · Clothing · New Zealand
Shine On traffic, ads & competitors 173k visits a month, 53 active Meta ads, Gravity score 440.
Shine On — Shine On NZ is a women's fashion retailer that stocks various brands across an inclusive size range to help women feel confident and beautiful. In September 2026 shineon.co.nz drew an estimated 173k visits, down 36% on the month before. It ranks #21 of 2,191 Clothing brands in New Zealand and holds a 3.2 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Clothing brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shine On NZ is a women's fashion retailer that stocks various brands across an inclusive size range to help women feel confident and beautiful.
01 · Traffic
Shine On website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shine On drew an estimated 173k visits in September 2026, down 36% on the month before and down 34% over three months.
- Worldwide#59,153of 4.5m sites · Top 5%
- In New Zealand#203of 26.3k sites · Top 1%
- Clothing, worldwide#5,444of 459,295 brands · Top 5%
- Clothing, New Zealand#21of 2,191 brands · Top 1%
173k
estimated visits in September
1 mo ▼ −36.0%4 mo ▼ −34.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Shine On reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shine On holds 3.2 out of 5 on Trustpilot over 17 reviews, 10 of them in the last twelve months: 35% of customers give five stars and 59% one star. That volume places Shine On in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Lingerie Store Plus Size Clothing Store Men's Clothing Store Women's Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Shine On best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Shine On sells on Shopify, 70% of its catalogue in stock. The best seller is Betty Basics Tokyo 3/4 Pants Black, at NZ$44.99, followed by Betty Basics Jade Pants Black and Shine On Label Cropped Sculpt Jeans Black.
Betty Basics Tokyo 3/4 Pants BlackShine OnNZ$44.99In stock
Betty Basics Jade Pants BlackShine OnNZ$49.99In stock
Shine On Label Cropped Sculpt Jeans BlackShine OnNZ$89.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Shine On in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 73% of the catalogue
- In stock
- 70%
- Upper price quartile
- US$44.79
- Currency
- NZD
04 · Ads
Shine On ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shine On runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2023 (image, text, video).
Heres what our customers are saying about the AS COLOUR ACTIVE LEGGINGS!!! 💛 NO ROLL DOWN 💛 NOT SEE THROUGH 💛 HOLDS IN YOUR TUM 💛 DOUBLEShine On6 Oct 2026image
SHINERS!! Our Gift Guide is officially here!!!! 🎁 Stuck on what to gift someone special? We've got you covered!!!! Watch this space as we gShine On6 Oct 2026image
Want to know what our most popular Wakee JEAN IS? Get ready to turn heads in the LIZZY!!! So stretchy! That super perfect 'HOLD YOU IN " waShine On6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Shine On Limitedverified
Image ad20 Oct 2026Shine On Limitedverified
Text ad20 Oct 2026Shine On Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Shine On influencers
The creators who tag @shineon.co.nz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shineon.co.nz on Instagram, led by SASS CLOTHING (32.3k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSASS CLOTHING@sassclothing · 🇦🇺 AU | Fashion style luxury Creator | 32.3k | 0.1% | 1 | Tagged @shineon.co.nz |
06 · Competitors according to Gravity
Shine On competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shine On among Clothing brands in New Zealand. The closest is preen.co.nz, then sezane.com, Brandy Melville Australia, joamom.co.kr, LilyWish, NESAA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| preen.co.nzpreen.co.nz | |||||||
| sezane.comsezane.com | |||||||
| Brandy Melville Australiaau.brandymelville.com | |||||||
| joamom.co.krjoamom.co.kr | |||||||
| LilyWishlilywish.com | |||||||
| NESAAnesaaonline.com |
07 · Company
Who is behind Shine On?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shine On is a company based in Whangaparāoa, New Zealand, on a domain registered in July 2007. It employs about 43 people.
- Entity country
- 🇳🇿 New Zealand · Whangaparāoa
- Domain registered
- 4 Jul 2007
- Employees
- 43 on LinkedIn
- Own store
- shineon.co.nz · Shopify · NZD
- Catalogue
- 1,291 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shine On
What people ask Google about Shine On.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shine On a legit company?
According to Gravity by Benchr, Shine On is a brand based in Whangaparāoa, New Zealand: its website has existed since July 2007, it sells on a Shopify store, it employs 43 people on LinkedIn, it has 67,380 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Shine On reviews
Customers rate Shine On 3.2 out of 5 on Trustpilot over 17 reviews, 10 of them in the last twelve months: 35% give five stars, 59% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Shine On sell?
Shine On NZ is a women's fashion retailer that stocks various brands across an inclusive size range to help women feel confident and beautiful. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Shine On cost?
Shine On's best seller, Betty Basics Tokyo 3/4 Pants Black, sells NZ$44.99 on shineon.co.nz. 70% of the catalogue is in stock. Gravity does not track prices daily: check shineon.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Shine On promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Shine On advertises on Facebook and Instagram and on Google, where its offers often run. Check shineon.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Shine On?
Shine On sells on its own website, shineon.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Shine On?
Gravity by Benchr records a company based in Whangaparāoa, New Zealand, whose domain was registered in 2007, with 43 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Shine On growing?
Not at the moment. Gravity by Benchr estimates about 172,900 visits to shineon.co.nz in September 2026, down 36% in a month and down 34% over three months. Shine On ranks #21 of 2,191 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Shine On use?
Gravity by Benchr identifies shineon.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Shine On's ad budget?
Gravity by Benchr does not publish a spend figure for Shine On on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, Shine On ranks #21 of 2,191 by estimated traffic. Its closest competitors on the same market are preen.co.nz, sezane.com, Brandy Melville Australia, joamom.co.kr and LilyWish. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shine On.